I recently came across an article in the New York Times titled:
“Self-Publishing Is a Gamble. Why Is Donald Trump Jr. Doing It?”
It appears that Donald Trump, Jr., has written a book titled Liberal Privilege: Joe Biden and the Democrats’ Defense of the Indefensible. He plans to release the book in early September.
Interestingly, even though Center House, an imprint of Hachette—the publishing house that published Trump Jr.’s first book, Triggered: How the Left Thrives on Hate and Wants to Silence Us—made an offer to publish Liberal Privilege, Trump Jr. turned them down.
Because self-publishing is not the gamble that the authors of the article believe.
Trump Jr.’s book Triggered has sold 286,000 copies since last November when it released, according to NPD BookScan. It is still selling steadily.
By self-publishing, Donald Trump, Jr., a public figure, can easily sell thousands of copies and make a much larger profit then he can with a traditional publishing contract.
The New York Times article states:
Authors who sign with a publisher typically receive an advance payment before the book goes on sale, then about 10 to 15 percent of hardcover sales after they earn back their advance. If the book is self-published, there is no advance but an author can generally walk away with anywhere from 35 percent to as much as 70 percent of the sales.
Trump Jr. is a savvy business man. He already has his own platform, so, he does not need the publicity that a major publisher can create. He is a New York Times best-selling author as his book Triggered was a No. 1 best seller last year. In addition, the Republican National Committee will use this new book for fund-raising—ensuring Trump Jr. large quantity orders of his book.
Of course, self-publishing comes with its own challenges, including editing and proofing. This summer, Trump Jr. posted a photo on Twitter of his new book. The cover image contained a typo. The apostrophe was in the wrong place. The cover has since been corrected.
What this story demonstrates is that self-publishing, rather than being a gamble, has become mainstream. As with starting any business, self-publishing a book comes with risks. You have no guarantee your venture will succeed. But, neither does any other startup.
The good news is that indie authors are no longer on the fringe. After all, even public figures are ditching traditional book contracts to self-publish.
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Photo by fotografierende.