This summer, I was introduced to an author and his book on spiritual discernment through an article in an online news outlet. The article featured the author and the topic of the book caught my attention. The article did not include the title of the book. Rather, it was a story about the author with the article mentioning that he was the author of a recently released book on spiritual discernment.
I noted the author’s name and decided to check out his book. In my research, I discovered that this author has actually penned a number of books.
Lesson #1: Media exposure sells books.
With my interest piqued, I went to Amazon to check out the author. Amazon was the logical place for me to look first since that website features just about every book published.
The book’s page on Amazon revealed that the book had over 350 reviews with an average rating of 4.8 stars. I was interested in the topic and was convinced that the book would be worth my time and money when I saw the reviews.
Lesson #2: Positive reviews, especially a large number of positive reviews, sells books.
I bought the book on Amazon. It was just convenient. I could bundle it with other purchases and get free shipping (I am not a Prime Member). When the book arrived, I was excited to read it—and I did.
It was a good book. I enjoyed it. It was an easy read. The chapters were short and the book was only about 100 pages. When I got to the end, I realized the book was only 100 pages. I was a little disappointed that it had cost as much as it did. The book’s retail price is $14.95, but Amazon sells it for about $13.00. This price seems a little steep for a 100-page book.
I realized that I had not paid much attention to the number of pages in the book when I purchased it. Rather, the description and reviews had convinced me that the book was worth buying and reading.
Lesson #3: Price is not typically a deciding factor in book purchases—unless the book is priced unusually high.
At the end of the book, I realized how this author had been able to accumulate over 350 positive reviews in a short period of time. The book was released in January, and I purchased it six months later. The author had used a launch team.
This book had something that I have not seen before. At the very end of the book, the last six (yes, six) pages of the book were dedicated to “Special Thanks to Our Launch Team”. I counted the names on just one page and counted about 120 names. If you multiply 120 times six pages, you get a launch team of about 720 people.
This author had around 720 people talking about and writing positive reviews for his book when it launched. That is truly impressive.
Lesson #4: Launch teams (a.k.a. Street teams) help make books successful.
If you are unfamiliar with what a Launch Team is or how to go about gathering and using one. I recommend that you join Christian Indie Publishing Association (CIPA) and download our reference guide on Book Launch Teams. This guide covers recruiting a team, communicating with your team, promotional activities for our launch team, and rewarding your team.
Christian Indie Publishing Association’s (CIPA) Book Launch Team Guide is just one of the many resources Members of the Association have access to. You can join CIPA on our website at https://www.christianpublishers.net and have access to this Guide and many more.
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