Are you using videos to connect with your audience and promote your books?
Videos are popular and a great tool for promoting books. Check out these three reasons to use videos to promote your books.
1. Videos are Extremely Popular on Social Media.
Not only are people watching videos, they are sharing those they like. One study found that 97% of consumers are willing to share videos on social media.
2. Videos Allow You to Reach People Who May Not Take the Time to Read Your Articles or Blog Posts.
Studies show that only 20% of people read a complete article online. Most only read the first one-fourth. Additionally, 80% of people say they would rather watch a live video than read a social media post or blog. Video is a powerful marketing tool.
3. Videos Help You Connect with Your Audience.
Using videos, especially live stream videos, help people feel like they “know” you—the real authentic you. Remember, people buy from those they know and like.
If you live stream or are thinking about live streaming to promote your books, then watch this YouTube video that teaches you how to be authentic when streaming live. This video shows you three ways to help your audience feel closer to you.
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Photo courtesy of Linda Xu.