The COVID-19 pandemic is taking a toll on our world. COVID is damaging our human connections.
A recent study by Barna found:
The relational well-being of Americans was already strained prior to the pandemic. U.S. adults and practicing Christians alike noted anxiety and depression as the most commonly faced challenges to relational satisfaction, with 40 percent of all U.S. adults and 34 percent of practicing Christians saying this is true.
More than half of all U.S. adults (58%) and practicing Christians (54%) say they have at least one relational or emotional / mental health issue that impacts their relationships. Younger generations were also already reporting higher levels of loneliness and a longing for connection.
A pandemic shakes up our sense of safety. It brings a new struggle to life. Struggles often highlight deep wounds and problems that lurk in our lives. Issues like:
- Ungrieved losses.
- Unresolved conflict.
- Unforgiven hurts.
- Unconfronted sin.
Christians and non-believers alike need the Good News that you share in your book. This Good News includes:
- You are not alone.
- Jesus loves you.
- Jesus still heals.
- Jesus gives new and abundant life.
- Joy is available for the taking.
- Heaven—a place with no more sorrows—awaits you.
Studies reveal that during this pandemic, people are reading more. In fact, Unit sales of print books were up 6.4% in the first nine months of 2020.
This means that the interest in books has increased this year. Now is a great time to let people know about your book and how your book can give them a solution to a struggle they face.
Right now, people desperately need hope. God’s timing is not wrong. Your book is just what someone needs today to improve their life.
Don’t shrink from promoting your book as this pandemic continues to rage. Someone needs to hear the words of encouragement, healing, and hope that your book offers.
In January of this year, I presented a keynote address at the Capital Christian Writers Fellowship Conference. The topic of the keynote was “What Makes a Book Christian?”
In my talk, I proposed that the following three things make a book “Christian”:
- Points People to God
- Reveals Biblical Truth
- Offers Hope
This last one—hope—is in short supply today. Globally one million people commit suicide every year—that is one person every 40 seconds. Calls to suicide hotlines have skyrocketed during the pandemic.
By the way, Members of Christian Indie Publishing Association (CIPA) have access to the audio file of the complete 40-minute talk.
If you are struggling with how best to promote your book, I suggest that you read my book Your Guide to Marketing Christian Books. It is full of great ideas with specific resources to help you get the word out about your book.
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Photo by Christina Morillo.