Author: Are You Doing These Marketing Activities?

I sometimes run into aspiring authors who tell me that they will only consider a traditional book contract for their manuscript. I have no problem with this mindset. I understand that desire to have a book accepted after being vetted … Continue reading

Market Your Christian Novel Like a Pro

According to Publishers Weekly, sales of Christian fiction books is healthy. The number of indie authors publishing fiction books appears to be growing. In 2016, 17% of overall books purchased were indie published—but 30% of fiction books purchased were indie … Continue reading

Enhance Your Marketing with Bonus Content

Recently, BookBub ran a compilation of New Year’s Resolutions from bestselling authors. Each of these resolutions focused on what the author is planning to do in 2018 to more effectively market her book. One author’s resolution stood out for me. … Continue reading

Marketing Gimmicks defines gimmick as: “an ingenious or novel device, scheme, or stratagem, especially one designed to attract attention or increase appeal.” We, as consumers, are exposed to marketing gimmicks on a regular basis. How many pads of notepaper, pencils, water … Continue reading