Global eBook Sales are Within Your Reach

Imagine that someone in China or South Africa is reading your book. The good news is that it is possible. With ebooks, selling books internationally is easy.

Did you know that with a click of a button, you can sell your ebook in multiple countries?

  • Amazon will sell your ebook in 12 countries.
  • Kobo ebook stores sell your ebook in 36 countries.
  • Apple eBook store sells to over 40 countries.

Author Earnings recently completed a report on ebook sales in the top five English-language countries: United States, United Kingdom, Canada, Australia, and New Zealand. Below is a chart that shows the annual ebook sales broken down by country.

Author Earnings study revealed some interesting points. Here are three of the salient ones:

  • Amazon is the majority retailer in just about every market.
  • Taken all together, Amazon accounts for more than 80% of English-language ebook purchases, Apple another 10%, Kobo 2% and Nook 3%.
  • Self-published indie authors are verifiably capturing at least 24% to 34% of all ebook sales in each of the five English-language markets.

Once again, the news is that Amazon dominants book sales in English-speaking countries. However, it is important to remember that Amazon is not the only ebook store.

Many independently published authors publish exclusively with Amazon. If you publish exclusively with Amazon, you might be missing out on sales both in the United States and worldwide. Following are three reasons NOT to have your ebook exclusive to Amazon:

  1. You are missing out on offering your book for sale in at least 28 countries.
  2. You are missing a potential 20% more sales for your book.
  3. You reduce the impact of external marketing and sales for your book as everyone does not purchase books via Amazon.

Don’t shortchange yourself. While it is easy to publish a book on Amazon, remember Amazon is not the only player in the ebook sales industry. If you want to sell more books, you need broader distribution. Make sure your ebooks are listed in Kobo and in the Apple store as well as in all the ebook retailers. You can do this by making your ebook available for distribution through one of the following ebook distributors:

If you have already published your ebook on Amazon, that’s okay. You can still use Smashwords or IngramSpark for broader distribution. Both services will respect your existing relationship with Amazon.

Don’t miss out on worldwide sales for your ebooks. Indie published ebook sales continue to grow. Your book sales will benefit from the exposure wider distribution brings.

Related Posts:
Promoting Your Books to English-Speaking Countries
Notable Data on Book Sales
Selling eBooks Worldwide

Don’t miss out on any of the great information shared in this blog. Subscribe to receive each post in your email box. Just click here.

Photo courtesy of Slava Bowman

Trends in Digital Publishing

For the past few years, Bowker has teamed up with Data Conversion Laboratory, Inc. (DCL) to conduct a Digital Publishing Survey. This year, the two companies surveyed 698 publishers and authors to discovered trends in digital publishing. This year’s survey found that the number of publishers and authors publishing digitally continues to rise.

Here is an infographic with the survey’s findings:

2016-digital-publishing-survey

Related Posts:
What You Need to Know About Selling eBooks
Boosting Global Sales
Innovative Ways to Sell Digital Content

Don’t miss out on any of the great information shared in this blog. Subscribe to receive each post in your email box. Just click here.

Infographic courtesy of Data Conversion Laboratory Inc. and Bowker

Starting Strong May Not Be Enough

Author and leadership speaker Robin Sharma says, “Starting strong is good. Finishing strong is epic.”

As humans, we start new projects strong, but often our efforts peter out when we don’t see results that meet our expectations. As writers, we can start a story or book strong, but keeping that strength in the story or writing until the end is difficult.

sharma-quote

Companies that study book completion rates for readers find that readers’ attention often decays as they progress through a book. One of the benefits of ebooks, is that they can provide data on just how many readers complete a given book.

Jellybooks is one of the leading voices collecting data from readers engaged with ebooks. This company tracks all sorts of reading data. One of the pieces of data Jellybooks collects is how many chapters a reader finishes in a given book.

Most of Jellybooks’ data collection for reading completion rates is collected from fiction books. Fiction reading is linear. It is a story, so the reader starts at the beginning and progresses to the end. Nonfiction books, by nature, are not always linear. Readers can opt to read random chapters on the subjects that most peak their interest.

Jellybooks has found that readers don’t get past the first 50 to 100 pages for the majority of fiction ebooks they read. Wow. That is the majority not the minority. Of course, some books boast a higher dropout rate—up to 90% of readers give up after the second chapter, while some boast higher completion rates of 70 to 90+ percent.

Jellybooks is not alone in their discovery about fiction ebook reading completion rates. Other companies are confirming this data. Authors have about 50 to 100 pages to grab a reader’s attention and keep it. You must get your reader hooked and get them hooked fast.

The reasons readers don’t get hooked usually include:

  • The reader does not like the writing style.
  • The reader can’t identify with the main character.
  • The reader can’t get into the book.

Jellybooks feels that the cure for reading incompletion rates is to have a strong beginning that grabs your reader within the first 30 to 100 pages. I agree.

A strong beginning is important, but I believe it is not enough. A strong story throughout a book and a strong finish are also necessary. A strong finish is required to turn the reader into a fan. Turning a reader into a fan means that reader will seek out the other books you have published to also read. A win for you.

Related Posts:
Interesting Data on Reading
What Are People Reading?
The State of Fiction Reading

Don’t miss out on any of the great information shared in this blog. Subscribe to receive each post in your email box. Just click here.

Enhanced eBooks: Has Their Time Come?

The ability to embed video and audio into ebooks has been around for a while. However, currently, few ebooks carry this enhancement beyond books in the Children’s category.

Embedding audio or video in an ebook and animated covers or graphics are what usually comprise an animated ebook. Over the years, a few services have sprung up to offer authors the ability to animate their ebooks. However, the concept has yet to truly take hold for authors and readers.

All that may soon change.

kindle-in-motion

Amazon has now entered the animated ebook picture with a new service: Kindle in Motion. This new feature for Kindle ebooks creates another way for authors to enhance the reading experience for their ebooks. Kindle in Motion enhancements include animated covers, picture backgrounds for pages, and video clips. All of these features are embedded within the ebook.

Currently, Amazon’s new Kindle in Motion is only available for a limited number of titles—all from Amazon’s Publishing division. These titles that contain Kindle in Motion are all fiction titles, mostly mystery, thrillers, and children’s stories. It appears that Amazon is testing the service and may open it up to all authors in the near future.

Through adding animation, authors can enhance their stories with pictures and video. Authors can give back stories in videos, and show story setting and character appearances with pictures. Enhancements allow authors to become creative with their stories beyond the written word.

Whether readers will take to these added elements in a book is still yet to be seen. Some readers think the enhancements are distracting, others like them. I suspect that, like all new technological advances, it will take time for readers to begin to embrace new elements in a book.

One drawback with Kindle in Motion is file size. Text does not take much storage space; hence file size is fairly small for most ebooks. However, as animation is added to ebooks, their file size will increase. Increased file size will mean longer download times and more space consumed on reading devices.

I am curious. Are you interested in adding animated enhancements to your ebooks? What do you see as the benefits?

Related Posts:
Animated Book Covers
Children Are Avid eBook Readers
Amazon Kindle’s Instant Preview

Don’t miss out on any of the great information shared in this blog. Subscribe to receive each post in your email box. Just click here.

Paper is Not Going Away

Recently the Association of American Publishers (AAP) released the sales numbers for books sold for the 2015 calendar year. Overall, book sales were up 0.8 percent ($7.2 billion in 2015 sales compared with $7.1 billion in 2014 sales)—good news for publishers and authors.

AAP

The AAP reported that for 2015, ebook sales declined. In fact, ebook sales declined to pre-2012 levels. In 2012, overall ebook sales were $1.5 billion. In 2015, ebook sales were $1.4 billion.

AAP’s report stated that most of the ebook sales loss was from the Children’s and Young Adult categories (down 43.3% from 2014). This seems to indicate that these younger generations continue to hang on to print reading over digital reading. They may also be buying fewer books as the Children’s and Young Adult category overall sales (both print and ebook combined) were down 3.2% in 2015 from 2014.

Even among books in the Adult category, ebook sales declined. The report showed that for Adult books in 2015, downloadable Audiobooks was up 38.9% and paperback was up 16.2%; however, eBooks sales declined 9.5%.

If you produce print books, take heart. People are still buying print books. In fact, they are buying about four times more print books than digital books.

I believe paper is here to stay. This humorous video testifies to this fact.

Related Posts:
Paper Because
What You Need to Know About Selling eBooks
Direct Mail is Not Dead

Bookmark and Share

Don’t miss out on any of the great information shared in this blog. Subscribe to receive each post in your email box. Just click here.