Author: Do You Believe?

If you want to start a new habit or change an old habit, what is the one ingredient that makes the difference between failure and success?

Are you cultivating this habit?

According to Charles Duhigg in his book The Power of Habit, that key ingredient is belief. Charles reports that all habits follow a similar pattern:

  1. A cue
  2. A routine
  3. A reward

He asserts that no matter what habit you are trying to change—drinking too much, quitting smoking, eating healthier, or exercising more—that you must change the routine. Changing the routine writes a new habit over the old habit. The cue and the reward stay that same, but now a new behavior is accessed for the old cue.

Someone who wants to eat less may note that they eat when they are bored. The cue is boredom. The routine is eating something. The reward is not feeling bored. To change the habit, the person needs a new routine. It might be that they decide to go for a walk when they feel bored instead of eating. If they change the routine to a walk, they have written a new, healthier habit over the old habit.

However, for the new routine to actually stick and work, the person has to believe that they can change. Without belief, we have trouble changing a habit. Instead, we fall back into the old routine when things get tough. So, for someone to kick an addiction, lose weight, or get in shape, she has to believe that she is capable of doing it.

What about you? Do you believe:

  • That your book makes a difference?
  • That some people need what you provide in your book?
  • That your marketing efforts will have some success?
  • That the time you spend marketing is meaningfully spent?

If you want to get into the habit of spending time each day marketing your book, then first and foremost, you must believe that your time will be well spent, that it will introduce people to your book, and that your sales will increase as a result. Belief is required for you to develop a daily marketing habit.

Once you believe that your marketing efforts can actually make a difference for your book sales, then the next thing you must do is develop a cue to help you remember to engage in marketing activities. Maybe you decided you will do one or two marketing activities on your lunch break. Then lunch will be your cue to engage in marketing.

Develop a list of marketing activities that you can do each day. That way, you are prepared. If you need ideas, check out the ideas in “Are You Willing to Commit?” and “10 Daily Book Marketing Activities for 2019”.

Developing a marketing habit is not easy, but it is a habit that can improve your book sales. However, you must believe that marketing will make a difference for the habit to stick.

Related Posts:
Do You Have This Habit?
Are You Marketing Effectively?
Are You Lacking Motivation?

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Photo courtesy of Alexas_Fotos.

Get Caught Reading; It’s Good for You!

May is Get Caught Reading Month. Reading is good for you. It is a wonderful de-stressor and actually prolongs your life.

Here are four more interesting tidbits about reading:

  • U.S. residents spend an average of 16.8 minutes per day reading.
  • U.S. households spend an average of $118 yearly on reading material including newspapers and magazines.
  • Revenue for U.S. book publishers grew 4.6% in 2018, largely due to the increase in audiobook sales.
  • People who read 30 minutes or more a week reported feeling 20% more satisfied with their lives.

I hope that you read on a regular basis.

Each year Christian Indie Publishing Association (CIPA) puts together a cooperative catalog featuring books by our Members. This year’s catalog features 84 titles from 37 CIPA Members.

I invite you to click on the catalog cover pictured below to check out the great Christian titles CIPA Member produce! I am sure you will find within the pages of this catalog a new book you can “get caught reading” this month!

CIPA 2019 Book Catalog

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Six Benefits of Reading
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Bringing Hope, Healing, and Life

On a recent Sunday, my church hosted an international worker (that’s the new fancy term for missionary) from Kosovo. This missionary talked about how she was developing oral Bible stories as part of her ministry outreach.

Books Bring Hope, Healing & Life

I was struck by her talk of “oral stories” since Kosovo is a literate nation. I asked her about this. Her response was that while the people of Kosovo can read, many don’t take the time to do so and are more willing to engage with an auditory or visual story. Interestingly, half the population of Kosovo is under the age of 29.

This trend away from reading for young people is not just in the United States. It appears to happening in other countries also. It saddens me. I believe that reading has great benefits and that books bring hope, healing, and life to people in a way that movies and audio stories cannot touch.

Wise King Solomon said, “My son, attend to my words; incline thine ear unto my sayings. Let them not depart from thine eyes; keep them in the midst of thine heart. For they are life unto those that find them, and health to all their flesh.” (Proverbs 4:20-22) King Solomon is referring to written words when he states “Let them not depart from thine eyes.”

A friend of mine enlightened me about a program that the United States government operated for soldiers in World War II. Keeping up morale for American soldiers was a national concern. The Library Section of the U.S. War Department partnered with over 70 book companies to create and print pocket sized paperback books. Over 123 million copies of a total of 1,322 books were printed and distributed to service members for free. These included Westerns, mysteries, comics, humor, biographies, anthologies of poetry, and classic and contemporary fiction.

A Tree Grows in BrooklynOne of the books selected for the program was A Tree Grows in Brooklyn by Betty Smith. Smith received a flood of mail from soldiers telling her how her book had helped them get through the dark days and horrors of war. One GI expressed in his letter to Smith after reading her book, “I can’t explain the emotional reaction that took place in this dead heart of mine. . . . I only know that it happened. A surge of confidence has swept through me and I feel that maybe a fellow has a fighting chance in this world after all.

Let’s now forget that books are powerful. They bring hope, healing, and renewed life to people. As an author, you are ministering to your readers. Don’t get discouraged. Someone today is in need of a touch from your words.

Related Posts:
Hope the Vital Message
It’s All About Hope
Are You Staying True to Your Calling?

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Photo courtesy of Nacho Juárez.

Counting Blessings

We live in a world filled with suffering and struggles. As residents in this world, we often lose sight of the fact that our stay here is temporary and that, as Christians, we have an afterlife that is free of suffering and struggle to look forward to. This Thanksgiving I am especially thankful that I can look forward to a better life once this one has passed.

Thanksgiving is a day for us to count our blessings. Counting our blessings keeps us mindful of how good God is. I have always been fond of the words in this hymn.

Count Your Blessing

When upon life’s billows you are tempest tossed,
When you are discouraged, thinking all is lost,
Count your many blessings, name them one by one,
And it will surprise you what the Lord hath done.

Count your blessings, name them one by one;
Count your blessings, see what God hath done;
Count your blessings, name them one by one;
Count your many blessings, see what God hath done.

Happy Thanksgiving!

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Does Your Passion Need a New Spark?

Most Christians don’t start writing and publishing to get rich. Many Christian authors and publishers start publishing because they feel a calling or nudge from God.

Following God’s calling or nudging is a rewarding venture. However, sometimes are emotions get in the way. Discouragement, disappointment, and just sheer lack of energy can weigh us down and cause us to flounder and consider quitting.

passion needing spark

Often, when God calls us to do something, we burn with passion at the start the journey. Yet, over time, we can slowly lose this passion in the midst of roadblocks and the overwhelming number of tasks required. If you find that your candle is burning less brightly, that your passion has dimmed, you are not alone.

Consider the prophet Elijah. He was a man full of passion. He confronted the wicked King Ahab and told him that it would not rain on the land for three and a half years. Elijah prayed passionately and his prayers were answered. Yet, after those long grueling years, Elijah lost his passion. From Elijah’s story in I Kings 19, I see three activities he engaged in when his passion was spent.

1. Take Time to Rest

The first thing Elijah does is rest. He is tired. He is worn out. He gets alone and lies down under a broom tree. Here he sleeps for quite a while.

If you are weary, worn out, or burned out from the spiritual battle you have been engaging in, then I encourage you to rest. Build rest into your regular routine. We can’t burn the candle at both ends and expect to have passion for our calling. We have physical bodies with physical limitations. We must take proper care of our bodies so we can continue fighting the good fight.

2. Get Regular Nourishment

Elijah received regular nourishment from God. First at the Brook Cherith, and then at the Widow’s home. But, when he has lost his passion and is worn out, God sends an angel to prepare food for him to eat. God knows that Elijah requires nourishment to continue.

We too, need regular nourishment, not just physical food for our bodies, but spiritual nourishment and intellectual nourishment. If you are writing and publishing books for God, you should be feasting regularly on God’s word and other teachings that help you improve your craft. You can never run dry if you take in more nourishment than you put out.

3. Seek God

When Elijah has lost his passion. When he is worn out and discouraged, he seeks God by traveling to Mount Horeb, the mountain of God. Mount Horeb is another name for Mount Sinai. Mount Sinai is where God spoke to Moses and gave the children of Israel the 10 commandments. It is a Holy Place.

When we seek God, he rewards us. God meets Elijah at Mount Horeb and speaks with him. God both adjusts Elijah’s expectations and gives him new marching orders. If you are flagging in passion, seek God. He will either adjust your expectations and renew your calling, or he may give you new marching orders.

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What Is Your Purpose?
Do You Need Marketing Confidence?

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Photo courtesy of JefferyTurner.