10 Social Media Statistics You Need to Know

Social media is an important part of many successful book marketing campaigns. For authors, social media can help you broaden your audience and increase your reach—exposing more people to you and your books.

If you use social media as part of your book marketing efforts, below are 10 social media statistics that you need to know. In particular, these two statistics stood out for me:

  • 54% of social browsers use social media to research products (this includes books).
  • 49% of consumers depend on influencer recommendations on social media.

These statistics indicate that if you can get your readers and fans to talk positively about your book on social media, sales will follow.

10 Social Media Statistics

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Two Truths You Should Know About Social Media
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Don’t Get Lost in the Noise

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Don’t Get Lost in the Noise

The November issue of the Christian Indie Publishing Journal—the monthly newsletter for Members of the Christian Indie Publishing Association (CIPA)—sports an article on “10 Ways to Increase the Effectiveness of Your Social Media Posts“. The article highlights how the amount of information shared on social media is overwhelming.

Christian Indie Publishing Journal

Each post on social media competes with thousands of other posts for people’s attention. There is a lot of noise on the Internet drowning out your small voice. In fact, studies show:

  • There are 456,000 tweets sent on Twitter every minute.
  • On Facebook, 293,000 statuses are updated each minute.
  • Over 95 million photos and videos are shared on Instagram every day.

The amount of data that is produced on the Internet is mind boggling. That is why CIPA choose to provide guidance to our Members to help them create social media posts that grab people’s attention.

If you want access to this article, you can join Christian Indie Publishing Association (CIPA). In the meantime, check out this infographic showcasing how much data is generated on the Internet every minute.

Internet Data Stats

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Are You at Risk of Being Locked Out?

On February 26, the 9th U.S. Circuit Court of Appeals ruled that Internet giants like Google (owns YouTube) and Facebook (owns Instagram) can censor content on their platforms.

Locked Out

Conservatives claim the tech companies have violated their First Amendment rights by removing certain messages or videos, or shutting down their accounts. The court ruled unanimously that these companies are private forums, not public forums, and therefore not subject to judicial scrutiny under the First Amendment.

This ruling means that individuals and organizations cannot sue big Internet tech companies under the First Amendment for decisions on content moderation. In other words, if YouTube, Facebook, or Twitter remove your content or shut down your account, you have little to no recourse.

Maybe you are wondering how this affects you. I think this ruling has some big implications for Christian authors.

1. Your Social Media Account Could be Shut Down or Censored.

As a Christian voice on social media platforms, Christian authors risk being shut out and losing out. I know Christian authors who have had this happen to them on both Facebook and Twitter.

2. Amazon Could Remove Your Book from Its Website.

Last summer, Amazon removed a number of books written by former LGBTQ people, after being pressured by LGBTQ activists. Amazon already limits where ads for Christian books can show up on their website. This Internet giant—that sells about 50% of print book sales and 80% of ebook sales—could choose to not allow any advertising for Christian books or remove more or all of the Christian books from their website.

Jesus told his disciples: “I am sending you out like sheep among wolves. Therefore, be as shrewd as snakes and as innocent as doves.

When it comes to censorship by tech companies on the Internet, this instruction would translate to: “Don’t put all your eggs in one basket.

Eggs in one basket

You are putting all your eggs in one basket if:

  • Your books are for sale exclusively on Amazon.
  • You mainly rely on social media to promote your books.

Shrewd authors diversify. They make sure all their eggs are not in the same basket by:

  • Having their books for sales in multiple outlets online.
  • Having a robust website where they collect email addresses and send out regular messages directly to everyone on their list.

Sports enthusiasts will tell you that your best defense is a good offense. The same is true for marketing. An offense-oriented marketing plan utilizes multiple avenues for selling and promoting books. Do you have an offensive marketing plan?

Related Posts:
Amazon: Christian Authors Beware
Are You Taking This for Granted?
Censorship: It Could Happen to You

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Photo courtesy of MasterTux.

Are You Making These Social Media Mistakes?

Are you using social media to draw people’s attention to your books? If you answered in the affirmative, then I suggest you take a moment to evaluate how you are doing.

Ask yourself: “Am I making any of these mistakes?

5 mistakes

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Two Truths You Should Know About Social Media
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Are You Familiar with TikTok?

Do you write books for Middle Graders or Young Adults?

 

If you answered yes to this question, then its time to familiarize yourself with TikTok.

 

TikTok is one of the fastest-growing social media platforms: The app’s monthly installs

surpassed those of Facebook, Instagram, YouTube, and Snapchat last year. Experts predict that TikTok’s popularity will continue to grow.

 

TikTok allows users to create and share micro-videos—up to 15 seconds long—and enhance those videos with songs as sound effects. Video content is extremely popular with Generation Z—the generation of digital natives.

 

Check out this infographic to familiarize yourself with this important platform for reaching your target audience.

 

 TikTok Infographic

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Two Truths You Should Know about Social Media
Are You Using the Right Social Media Channel?
How to Improve Your Social Media Success

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