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You can read Sarah Bolme’s other articles posted on blogs around the Internet. Just click on the article title.

Dress for Success: 5 Tips to Brand Yourself and Your Book
Developing a professional, well-dressed brand will build your confidence and establish trust with your readers and other professionals you interact with as you market your books.

How To Be an Author Expert
When you author a book on a particular subject, you become an expert on that subject. In marketing your books, you must accept this and proceed as an expert.

Book Marketing Tips for Technologically Challenged Authors
Social media is just one tool in an author’s book marketing toolbox. There are numerous tools in a toolbox. Over reliance on one tool is not good. After all, not all situations need a screwdriver. In the same respect, not all readers use social media, and social media marketing is not the only way to reach readers.

Three Things to Do Before You Publish a Book
Writing and publishing a stellar book does not guarantee sales will follow. Authors must put time and effort into promoting and marketing their books—and this can’t be an afterthought once the book is published. Marketing should begin long before your book is birthed. It should start at conception.

7 Traits for Becoming an Indie Publisher
Indie authors are entrepreneurs. Successful entrepreneurs have a number of things in common. These individuals have a way of thinking and acting that is different from other people. The good news is that anyone can learn to think and act like an entrepreneur and reap the benefits. Following are seven distinct traits of entrepreneurs.

The Power of Online Communities
Social networking is powerful. One-third of the world uses social networks regularly. Studies show that 81% of shoppers use the Internet to help them make purchasing decisions. While physical book clubs and reading groups still exist, online communities for book lovers make it easy for readers to share the books they are reading and their thoughts about them with a much wider audience. Social networking sites for books allow readers to connect with other readers around books.

What to Plan Before Publishing a Book
Often, new authors spend their time and energy on writing their book. All their efforts go into perfecting the manuscript. Many new authors don’t think about promoting or selling their book until after they’ve published it, but that’s actually a step that needs to begin well before your book is available for purchase.

Making the Most of Your Amazon Author Page
Since Amazon holds the lion’s share of the book market in the United States, not only should your book be available for sale on Amazon, you should also be taking advantage of Amazon’s book marketing tools to leverage your book sales. One of the book marketing tools Amazon offers for authors is Amazon Author Central.

What’s in a Name? Choosing a Book Title
A book’s title is extremely important. According to Thomas Nelson publishers, research shows that consumers look at a book’s title first and foremost.

Author: Do You Have a Platform?
“If you want to be an author and either get published or sell books, you need a platform.” This is the prevailing message in the publishing industry and at writers’ conferences today. As a result, many aspiring authors and independently published authors rush to start a platform.

Three Reasons People Buy Books
Over 850 million books are purchased in the United States each year. According to Nielson, a global information, data, and measurement company, 47% of the American population purchases books.

How Readers Buy Books
With millions upon millions of books to choose from, how do readers decide which books to buy? Research reveals four ways that help most readers determine which book to choose, and ultimately what encourages readers to buy books.

Book Subject Codes: Why They Matter
Have you ever read a book’s description and wondered whether the book was fiction or a true story? I have. Often, the description of a book, alone, does not clarify whether a book is a fiction or true story, whether the book is a memoir or a self-help, whether the book is a young adult novel or an adult novel. Enter BISG’s BISAC Subject Codes.

Amazon is Not a Distributor
The learning curve to publishing a book is steep. First there is the craft of writing good prose, then one must learn the finer points of book design, and after that, one is faced with acquiring knowledge of book formats and choosing a printer. Finally, learning how to promote and market a book and understanding the book-selling industry is an education in and of itself.

Book Marketing with Endorsements
Endorsements are a powerful no-cost book marketing strategy. Have you ever seen a book cover where the name of the celebrity providing an endorsement for the book was larger than the author’s name? This little trick is used to catch a book buyer’s eye because publishers know that big names sell books. I have found that this effective book marketing strategy is underutilized by independently published authors.

10 Authors Share the Book Marketing Mistakes Authors Should Avoid
One of the biggest book marketing mistakes make independently published authors make is to wait until their book is published to market it. Instead of waiting until the birth of the book, marketing should start with the conception.