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You can read Sarah Bolme’s other articles posted on blogs around the Internet. Just click on the article title.

How to Overcome the Top Three Challenges to Selling Books
A challenge is something that requires special effort. It takes special effort on your part to sell your books. Therefore, selling books is challenging. With more than two million books published every year, the book selling climate is fiercely competitive. Every author must meet and overcome three challenges to sell books: attention, time, and declining readership. Let’s talk about how.

Six Steps to Overcome Procrastination
We all have tasks that we enjoy doing, some we don’t mind doing, and some we dread. Many of us put off doing those tasks that we dread. In fact, almost everyone procrastinates sometimes. Up to 95% of people report that they occasionally procrastinate. However, studies reveal that 20% of people are chronic procrastinators.

Sales Techniques to Help You Sell More Books
Selling with integrity is possible. Instead of convincing and coercing buyers into believing they cannot live without your book, good sales techniques focus on developing trust, meeting a need, and cutting through the obstacles to help people make a purchasing decision.

Using Psychology and Neuromarketing to Sell More Books
Neuromarketing assesses how our brain reacts to stimuli—not simply what we self-report—allowing researchers to study both the conscious and the subconscious decision-making process. You can use the information researchers have found to improve your marketing efforts. Knowing what consumers respond best to can help you design your book covers, your website, and all your marketing materials to better grab people’s attention. Consider these three neuromarketing findings.

God in the Midst of Marketing
I used to think that Marketing was a dirty word. If someone had told me that I would one day teach people marketing principles and practices, I would have laughed. Yet, today, I am engaged in the practice of educating and encouraging authors and publishers in marketing their Christian books. God truly has a sense of humor.

How to Become a Professional Writer
What does it mean to be a professional? According to one dictionary, a professional is “a person engaged or qualified in a profession.” If you have published a book, then you are a “professional” writer. When you conduct yourself as a professional, doors of opportunity open for you to promote your book’s subject and increase your book’s sales. Read these six tips for building your professional image and boosting your confidence for success.

Four Reasons People Buy Books
Over 850 million books are purchased in the United States each year. According to Nielsen, a global information, data, and measurement company, 47% of the American population purchases books. If you do the math, 151 million people bought these books. This means, on average, these book buyers purchase five to six books a year. Why do people buy books? There are four main reasons people buy any product, books included, and understanding why will help you build your author platform.

Using Social Proof to Sell More Books
As humans, we are influenced by others. The choices others make influence our own decisions, and it’s no different when it comes to book sales either. This powerful force—called Social Proof—is important for authors to be aware of and use. Evidence that other people have purchased and found value in your book is social proof.

Overcoming 5 Obstacles to Sell More Books
Expert salesman Zig Ziglar said, “Every sale has five basic obstacles: no need, no money, no hurry, no desire, no trust.” Every sale has obstacles. You face these obstacles when marketing and promoting your book to entice people to buy it. Let’s break these obstacles down and look at how to overcome each one so that you can sell more books.

3 Steps to Book Sales
As a whole, Americans shop a lot. We constantly buy and discard items. Scientists regularly study people’s buying behaviors in an attempt to better learn how people make purchasing decisions. Studies reveal that people’s purchases are determined by three factors.

Book Marketing Tips for Technologically Challenged Authors
Social media is just one tool in an author’s book marketing toolbox. There are numerous tools in a toolbox. Over reliance on one tool is not good. After all, not all situations need a screwdriver. In the same respect, not all readers use social media, and social media marketing is not the only way to reach readers.

Three Things to Do Before You Publish a Book
Writing and publishing a stellar book does not guarantee sales will follow. Authors must put time and effort into promoting and marketing their books—and this can’t be an afterthought once the book is published. Marketing should begin long before your book is birthed. It should start at conception.

7 Traits for Becoming an Indie Publisher
Indie authors are entrepreneurs. Successful entrepreneurs have a number of things in common. These individuals have a way of thinking and acting that is different from other people. The good news is that anyone can learn to think and act like an entrepreneur and reap the benefits. Following are seven distinct traits of entrepreneurs.

The Power of Online Communities
Social networking is powerful. One-third of the world uses social networks regularly. Studies show that 81% of shoppers use the Internet to help them make purchasing decisions. While physical book clubs and reading groups still exist, online communities for book lovers make it easy for readers to share the books they are reading and their thoughts about them with a much wider audience. Social networking sites for books allow readers to connect with other readers around books.

What to Plan Before Publishing a Book
Often, new authors spend their time and energy on writing their book. All their efforts go into perfecting the manuscript. Many new authors don’t think about promoting or selling their book until after they’ve published it, but that’s actually a step that needs to begin well before your book is available for purchase.

Making the Most of Your Amazon Author Page
Since Amazon holds the lion’s share of the book market in the United States, not only should your book be available for sale on Amazon, you should also be taking advantage of Amazon’s book marketing tools to leverage your book sales. One of the book marketing tools Amazon offers for authors is Amazon Author Central.

What’s in a Name? Choosing a Book Title
A book’s title is extremely important. According to Thomas Nelson publishers, research shows that consumers look at a book’s title first and foremost.

Author: Do You Have a Platform?
“If you want to be an author and either get published or sell books, you need a platform.” This is the prevailing message in the publishing industry and at writers’ conferences today. As a result, many aspiring authors and independently published authors rush to start a platform.

Three Reasons People Buy Books
Over 850 million books are purchased in the United States each year. According to Nielson, a global information, data, and measurement company, 47% of the American population purchases books.

How Readers Buy Books
With millions upon millions of books to choose from, how do readers decide which books to buy? Research reveals four ways that help most readers determine which book to choose, and ultimately what encourages readers to buy books.

Book Subject Codes: Why They Matter
Have you ever read a book’s description and wondered whether the book was fiction or a true story? I have. Often, the description of a book, alone, does not clarify whether a book is a fiction or true story, whether the book is a memoir or a self-help, whether the book is a young adult novel or an adult novel. Enter BISG’s BISAC Subject Codes.

Amazon is Not a Distributor
The learning curve to publishing a book is steep. First there is the craft of writing good prose, then one must learn the finer points of book design, and after that, one is faced with acquiring knowledge of book formats and choosing a printer. Finally, learning how to promote and market a book and understanding the book-selling industry is an education in and of itself.

Book Marketing with Endorsements
Endorsements are a powerful no-cost book marketing strategy. Have you ever seen a book cover where the name of the celebrity providing an endorsement for the book was larger than the author’s name? This little trick is used to catch a book buyer’s eye because publishers know that big names sell books. I have found that this effective book marketing strategy is underutilized by independently published authors.

10 Authors Share the Book Marketing Mistakes Authors Should Avoid
One of the biggest book marketing mistakes make independently published authors make is to wait until their book is published to market it. Instead of waiting until the birth of the book, marketing should start with the conception.