More Articles

You can read Sarah Bolme’s other articles posted on blogs around the Internet. Just click on the article title.

How to Engage Readers in Your Book Marketing Strategy
They say 90% of the promotion of a book comes through word of mouth. But you’ve somehow got to get your book into the hands of those mouths first!” Claudia Osmond’s quote sums up the struggle all authors and publishers face. The first step is getting your books into the hands of people who would love to talk about them. The next step is amplifying those word-of-mouth messages.

How to Overcome the Top Three Challenges to Selling Books
A challenge is something that requires special effort. It takes special effort on your part to sell your books. Therefore, selling books is challenging. With more than two million books published every year, the book selling climate is fiercely competitive. Every author must meet and overcome three challenges to sell books: attention, time, and declining readership. Let’s talk about how.

Six Steps to Overcome Procrastination
We all have tasks that we enjoy doing, some we don’t mind doing, and some we dread. Many of us put off doing those tasks that we dread. In fact, almost everyone procrastinates sometimes. Up to 95% of people report that they occasionally procrastinate. However, studies reveal that 20% of people are chronic procrastinators.

Sales Techniques to Help You Sell More Books
Selling with integrity is possible. Instead of convincing and coercing buyers into believing they cannot live without your book, good sales techniques focus on developing trust, meeting a need, and cutting through the obstacles to help people make a purchasing decision.

God in the Midst of Marketing
I used to think that Marketing was a dirty word. If someone had told me that I would one day teach people marketing principles and practices, I would have laughed. Yet, today, I am engaged in the practice of educating and encouraging authors and publishers in marketing their Christian books. God truly has a sense of humor.

Four Reasons People Buy Books
Over 850 million books are purchased in the United States each year. According to Nielsen, a global information, data, and measurement company, 47% of the American population purchases books. If you do the math, 151 million people bought these books. This means, on average, these book buyers purchase five to six books a year. Why do people buy books? There are four main reasons people buy any product, books included, and understanding why will help you build your author platform.

3 Steps to Book Sales
As a whole, Americans shop a lot. We constantly buy and discard items. Scientists regularly study people’s buying behaviors in an attempt to better learn how people make purchasing decisions. Studies reveal that people’s purchases are determined by three factors.

Three Things to Do Before You Publish a Book
Writing and publishing a stellar book does not guarantee sales will follow. Authors must put time and effort into promoting and marketing their books—and this can’t be an afterthought once the book is published. Marketing should begin long before your book is birthed. It should start at conception.

The Power of Online Communities
Social networking is powerful. One-third of the world uses social networks regularly. Studies show that 81% of shoppers use the Internet to help them make purchasing decisions. While physical book clubs and reading groups still exist, online communities for book lovers make it easy for readers to share the books they are reading and their thoughts about them with a much wider audience. Social networking sites for books allow readers to connect with other readers around books.

Making the Most of Your Amazon Author Page
Since Amazon holds the lion’s share of the book market in the United States, not only should your book be available for sale on Amazon, you should also be taking advantage of Amazon’s book marketing tools to leverage your book sales. One of the book marketing tools Amazon offers for authors is Amazon Author Central.

What’s in a Name? Choosing a Book Title
A book’s title is extremely important. According to Thomas Nelson publishers, research shows that consumers look at a book’s title first and foremost.

Author: Do You Have a Platform?
“If you want to be an author and either get published or sell books, you need a platform.” This is the prevailing message in the publishing industry and at writers’ conferences today. As a result, many aspiring authors and independently published authors rush to start a platform.

Book Subject Codes: Why They Matter
Have you ever read a book’s description and wondered whether the book was fiction or a true story? I have. Often, the description of a book, alone, does not clarify whether a book is a fiction or true story, whether the book is a memoir or a self-help, whether the book is a young adult novel or an adult novel. Enter BISG’s BISAC Subject Codes.

Amazon is Not a Distributor
The learning curve to publishing a book is steep. First there is the craft of writing good prose, then one must learn the finer points of book design, and after that, one is faced with acquiring knowledge of book formats and choosing a printer. Finally, learning how to promote and market a book and understanding the book-selling industry is an education in and of itself.

Book Marketing with Endorsements
Endorsements are a powerful no-cost book marketing strategy. Have you ever seen a book cover where the name of the celebrity providing an endorsement for the book was larger than the author’s name? This little trick is used to catch a book buyer’s eye because publishers know that big names sell books. I have found that this effective book marketing strategy is underutilized by independently published authors.

10 Authors Share the Book Marketing Mistakes Authors Should Avoid
One of the biggest book marketing mistakes make independently published authors make is to wait until their book is published to market it. Instead of waiting until the birth of the book, marketing should start with the conception.