Expecting Fast Results: What A Mistake!

We live in a fast society. A Boeing 787 can fly around the world in 42 hours and 27 minutes. With Google Fiber, Internet connection speeds reach up to one gigabit per second. FedEx allows you to have a package delivered the very next day to almost any location in the world. China’s new Fuxing bullet trains travel at 350 km/h (over 200 m/hr).

We have become so accustomed to fast, that we expect it. Except not everything delivers fast results.

This is true of promotion and marketing efforts. Rarely, do these activities deliver fast results. After all, research shows that it takes on average:

  1. Seven to twelve exposures of a product before a person decides to purchase it.
  2. Nine months of regular blogging to develop a strong, loyal readership base.
  3. Seven contacts to secure a media interview.

I recently received a call from a woman who heard about a book that Christian Small Publishers Association (CSPA) represented at the CBA Unite International Retail Show last summer (in July 2017). The woman had recently talked with a gentleman who attended the show and told him of her need. He informed her that he had seen a book that met her need in CSPA’s booth at the trade show last summer.

The woman looked up CSPA on the Internet and gave us a call. She did not know that name of the book, but was able to tell me her need and I immediately identified which book the gentleman was referring to. I gave this woman the information on the book and the contact information for the publisher.

It has been six months since the 2017 CBA Unite show. Six months after viewing a book, a show attendee told this woman about a book he saw at the show that met her need.

Here’s the deal. Marketing activities usually don’t reap fast results. However, they do reap results for those who are patient.

Even though word spreads fast in today’s digitally-connected world, personal word-of-mouth can still take time. At the right moment, when faced with a need, a product or book is remembered and passed along.

Remember, marketing is all about exposure. It’s about introducing people to your books so that they know they exist. Your job is to get the word out. God’s job is to bring the harvest.

I have always said that promoting a book is a marathon, not a sprint. So, keep marketing. Keep spreading the word that your book meets a need that someone has. It may take months, but the people who need your book will hear and respond.

Related Posts:
Are You Expecting Fast Results?
The Rule of Seven
Are You Competing in a Marathon?

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Marketing Tips for Live Streaming

In my recent article, Five Trends Authors Should Know for 2018, one trend I mention is that video dominates engagement on the Internet. Authors who want the most engagement with fans should consider using video in their marketing strategies.

Live streaming video is growing in popularity. Check out this great infographic that provides great marketing tips for live streaming on social media.

Related Posts:
Should You Use Live-Stream Video?
Using Videos to Promote Your Book
Creating a Book Video Trailer

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Do You Know This Simple Facebook Trick?

Facebook is the most popular social networking site worldwide. With 2.1 billion active daily users, the site has been a great way for authors and publishers to connect with their audience. Sadly, that is changing.

Mark Zukerman, the founder of Facebook, has announced that he is changing Facebook’s algorithm to show more posts from family and friends in individual’s News Feeds, and to give preference to posts that get the most engagement (comments).

This is bad news for authors and publishers who have a Facebook Page (not a personal profile) for their fans to follow and engage with them on the social site. This change means that the already shrinking exposure for any given Facebook Page post will continue to shrink. Currently, less than 10% of the people who follow your Facebook page see any given information you post. This means that if you have 500 followers on Facebook, less than 50 of them will see anything you post.

Facebook has been decreasing the exposure for Facebook Pages for a couple years as they try to push you to spend money to get your information seen. You can pay to Boost a Post to all your followers and beyond, and you can pay to place ads on Facebook so more people are exposed to you and your books.

If you have put a lot of effort into building up your following on Facebook, this news can be very discouraging. After all, Facebook does provide a valuable avenue to connect with masses of people.

Don’t despair. I have a simple trick that you can use and you can get your followers to use so that you can stay in contact with them through Facebook. If you follow any Pages on Facebook, you can use this simple procedure to make sure you still see the information that these authors, musicians, and businesses post. You can also encourage your Facebook Page’s followers to implement this simple move so that they don’t miss any posts from you.

Here is the trick in three simple steps:

  1. Go to any Facebook Page you follow.
  2. Click on the down arrow next to “Following”.
  3. Then click “See First” under “In Your News Feed”.

Doing this ensures that anything this Facebook Page posts will show up in your News Feed. That way, you won’t miss anything from that Page.

If you follow Christian Small Publishers Association’s (CSPA) Facebook Page, I encourage you to enable the “See First” option so you don’t miss any of the great information we post there on a daily basis.

Just go to https://www.facebook.com/ChristianSmallPublishers and complete the three steps listed above. If you don’t yet follow CSPA on Facebook, I encourage you to do so and then enable the “See First” option.

This little Facebook trick can help you and all your fans stay abreast of all the great information your favorite Facebook Pages post.

Related Posts:
Is Social Media a Waste of Time?
How to Make Your Social Media Interactions More Fruitful
Evaluating Your Social Media Interactions

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Are You Using Videos in Your Marketing Efforts?

In 2017, 90% of the most shared content on social media was in video format. The increase of video online is phenomenal. Check out these statistics:

  • 55% of people watch videos online every day.
  • By 2019, global consumer Internet video traffic will account for 80% of all consumer Internet traffic.
  • 92% of mobile video consumers share videos with others.
  • Companies using video enjoy 41% more web traffic from search than non-users.

Not only are people watching videos online, businesses are finding that videos are effective in selling products. Here are some more statistics that back up this claim:

  • 90% of users say that product videos are helpful in the decision process.
  • Including a video on a landing page can increase conversion rates by 80%.
  • After watching a video, 64% of users are more likely to buy a product online.

Videos are a powerful marketing tool. Should you be using them? Yes.

Creating videos to use in your book marketing campaigns can be a challenge, especially if you write fiction. Other than creating a book trailer for your book, what type of content should you put in your videos?

Interestingly, Curata, a content creation company, found that the top three most effective types of video content are:

  1. Customer testimonials (51%)
  2. Tutorial videos (50%)
  3. Demonstration videos (49%)

Here is the good news. Every author can create the most effective videos—customer testimonials.

Customer testimonial videos don’t have to be fancy. They can just be a quick 30 to 60 second video of a reader talking about how great your book is. Just like this testimonial video for my book Your Guide to Marketing Books in the Christian Marketplace.

Getting customer testimonial videos doesn’t have to be difficult. With a Smartphone camera, you can take them and your readers can create them. Here are three quick ideas to help obtain customer testimonial videos on your book:

  1. Film your friends or family members who love your book sharing their thoughts.
  2. Ask your readers to film their review of your book and share it with you.
  3. Hold a contest with a great prize (like a gift card to a restaurant) and make the entry requirement be that readers share a video of themselves raving about your book.

Make videos a part of your marketing plan for 2018. Start today. Get one or two video testimonials from readers that you can share on your website and on all your social media channels.

Related Posts:
Creating a Book Video Trailer
Using Videos to Promote Your Book
How Visuals Affect Purchasing Decisions

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Conferences Are Worth It!

Why invest time and money to attend a writers conference when you can just watch a webinar online? After all, many online webinars are free, or at least cheaper than the cost to attend a conference.

I believe that there is great value in attending live events. Here are three reasons why attending a writers conferences provides greater benefit than reading a book, watching a webinar, or engaging on a forum.

1. The Live Experience

There’s nothing like being in the same room with other authors. Being with others of the same ilk in a room learning together heightens your senses. Learning in a live setting with others deepens the experience and makes it more meaningful.

2. Interaction with Experts

Writers conferences give you a great chance to not only learn from experts, but to interact with them one-on-one. Many conferences allow attendees to sign up for one-on-one consultations with the instructors so that you can glean from their expertise in the area that you need the most direction. Writers conferences truly give you the best return on your dollar in terms of training and consultation from experts. In addition, the passion and energy conference presenters exhibit are catching.

3. Networking

Due to the nature of writing, being an author can be isolating. Writers conferences are a great place to meet other authors. The networking opportunities are limitless. You can find others writing in the same genre who will be willing to support you, write you an endorsement or a review, or collaborate with you on a joint marketing venture. In addition, you will be amazed at what you learn just from talking with other authors.

In a nutshell, writers conferences offer you information, encouragement and support for your journey. I guarantee that if you attend a writers conference you will come away with a renewed vision and passion for your work—like this Christian writers conference attendee:

“I want to begin by thanking you for teaching such a wonderful and enlightening class at the Christian Writer’s Conference. I was blessed immensely with all that you shared, and it was an answer to prayer. I had intended to attend another continuing session when the Lord prompted me to attend yours instead. I’m so glad He did! It was precisely what I was praying for and needing. I can honestly say that because of your class, I was able to return home with everything I had wished to glean.” ~Erin

Writers conferences are not just for aspiring authors. Many Christian writers conferences often have more attendees that are already published authors than those who are not. After all, you can always learn new skills and strategies to improve your craft.

If you live in or near the Carolinas, I invite you to join me at the Carolina Christian Writers Conference in Spartanburg, South Carolina, on March 9th and 10th. I will be teaching two workshops. You can learn more about the conference at https://www.fbs.org/christian-writers-conference-2018.

Related Posts:
Four Truths Every Author Should Know
What Are You Learning?
5 New Years Resolutions for Every Author

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