Don’t Overlook Micro-Influencers

One important piece of advice I frequently give authors is for them to get some endorsements for their books.

Endorsements are important. They provide authors with three valuable benefits:

  1. They lend credibility to a book.
  2. They state a book has quality.
  3. They enlarge the audience for the book.

Many new authors tell me that they do not know or have access to any famous personalities to endorse their book. You don’t need a famous person to endorse a book. Any influencer—as long as they have influence with your target audience—will do. Micro-influencers have sway with an audience, albeit a small audience. This influence can add up if you secure endorsements by a few micro-influencers.

Check out the infographic below that shows the power of micro-influencers.

Also, if you are wondering how to go about securing endorsements, then check out my on-demand seminar “Endorsements Help You Sell More Books.” Of course, this course is free for Members of Christian Small Publishers Association (CSPA), but nonmembers can pay a small fee to view the seminar.

Related Posts:
Enlarge Your Audience with Micro-Influencers
Endorsements: How Many Is Too Many?
Are You In a Rush?

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Are Your Marketing Messages Sticky?

Can you finish these catchy advertising slogans?

  • Snap! Crackle! … (Rice Krispies)
  • When you care enough to send … (Hallmark)
  • It’s the real … (Coca-Cola)
  • Melts in your mouth, …. (M&Ms)

These messages are sticky. They stick in your mind. That’s why you can complete them. It is not just the sheer repetition that helps you remember, it is also that these slogans are catchy.

Every marketing message competes with thousands of other marketing messages. Having a message that is sticky is necessary to stand out and grab people’s attention.

In their book Made to Stick: Why Some Ideas Survive and Others Die, Chip Heath and Dan Heath present six principles that make a message stick. They are:

  1. The message is simple.
  2. The message is unexpected.
  3. The message is concrete.
  4. The message is credible.
  5. The message is emotional
  6. The message is a good story.

I would add that making your message bold also increases the stickiness factor.

For example, Hallmark’s slogan is “When you care enough to send the very best.” That is a bold statement. They are saying that their cards are the very best!

Some practical types might object. They might say, “DaySpring cards are better.” However, some marketing messages are just an opinion. You can boldly assert your book’s promise or your opinion.

If you want your marketing message to stick, your marketing slogan for your book needs to follow one of the six principles presented in Made to Stick and also be bold.

One of the marketing slogans I use for my book, Your Guide to Marketing Books in the Christian Marketplace is:

The essential guide for marketing Christian books.

One reviewer recently made the following statement, which is much bolder and more likely to stick:

The Bible of marketing Christian books.

Play around with your marketing messages. Don’t be afraid to make a bold claim. A simple, bold statement is more likely to stick than just a simple or unexpected statement.

Related Posts:
Persuasion in an Age of Information Overload
What Is Your Promise?
Marketing Is Murky

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Don’t Abandon Facebook

Instagram appears to be the hot new social media site. That site is growing by leaps and bounds. However, before you jump on the latest trend. Let me caution you:

Don’t abandon Facebook.

Yes, Facebook has received a bad rap lately. Yes, Facebook’s algorithms are frustrating and leaving many out in the cold. But, Facebook is still the largest social networking site.

A new survey from the Pew Research Center shows that just about one out of every four Facebook users think they have no control over what appears in their News Feed. The survey found that the older the user, the more likely it is that they have not taken steps to influence their News Feed with the tools that Facebook provides.

You can still be effective on Facebook. The best place to start is by educating your friends and followers about how they can have more control over their Facebook News Feed, especially in respect to seeing your posts.

You can show your followers how to prioritize who to see first to make posts from people or Pages appear at the top of their news feed. Facebook explains how:

To view your News Feed preferences:
  1. Click the down arrow in the top right corner of any Facebook page (example: your home page).
  2. Select News Feed Preferences.
To adjust your News Feed preferences:
  • Click Prioritize who to see first to make posts from people or Pages appear at the top of your News Feed.

Side note: While you adjusting your preferences for your own News Feed, make sure to prioritize posts from Christian Small Publishers Association’s Facebook Page so that you don’t miss any of our great post with useful information for you.

After you have encouraged your friends and followers to prioritize your posts, next follow these recommendations for posting on Facebook and other social media sites for maximum effectiveness.

Co-Schedule looked at the numbers from 10 different data-driven studies to find out the optimal number of times to post on each social media site. The company’s research found the following:

  • Facebook: 1 post per day
  • Instagram: 1-2 posts per day
  • Twitter: 15 Tweets per day
  • Pinterest: 11 Pins per day
  • LinkedIn: 1 post per day

Remember, you don’t have to post on every social media network. It is best to focus on two platforms and master these before spreading yourself too thin.

If you are already invested in Facebook, don’t abandon that platform. Instead, educate your followers on how they can see all your posts in their News Feed. Then, once a day, give them information that enriches their lives.

Related Posts:
Do You Know This Simple Facebook Trick?
How to Improve Your Social Media Success
7 Social Media Facts You Should Know

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The Hidden Benefit of Winning a Book Award

Awards signal success to the world. Winning a book award provides numerous benefits including:

1. Increased visibility for the book and author.

All awards send out press releases announcing the winners. Having your book listed both in the press release and on the award’s website increases your visibility.

2. Increased opportunities for publicity.

Authors can also create press releases announcing that their book has won an award, garnering publicity. Media outlets are more likely to interview an award-winning author. In addition, announcing the award in your email newsletter, on your website, and on your social media sites brings you more exposure.

3. Increased perception of credibility of the book and author.

An award signals to book buyers, reviewers, and the media that your book is trustworthy and provides an excellent read.

4. Increased perception of the book’s value.

An award shows the public that your book is worth their time to read it and worth the money they will spend on purchasing it.

5. Increased sales.

Studies show that when presented with two similar books, book buyers will choose the one toting an award over the non-award winning book.

Book awards also carry hidden benefits. One big hidden benefit of winning a book award is increased author morale and confidence.

Winning a book award lifts an author’s spirit. It provides an author validation in a way that positive reviews cannot. It tells the author that their book stands out above others.
Increased author morale and confidence can have long-lasting effects:

  • It can spur an author to write more books.
  • It can provide an author the confidence he needs to launch a speaking career.
  • It can help the author persevere in marketing and promoting her book.

Of course, you cannot win an award unless you enter your book into awards. Only one month remains for you to nominate your book for the Christian Indie Awards. The deadline to nominate a book is November 15, 2018.

The Christian Indie Awards exist to recognize outstanding Christian books by Indie authors and small publishers. Books published in 2017 or 2018 are eligible for nomination. Books can be nominated by an author or a publisher.

To nominate your book for the Christian Indie Awards, CLICK HERE.

Related Posts:
10 Reasons to Enter a Book Award
The Value of Book Awards
Book Awards Help Promote Books

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Photo courtesy of Hannah Olinger.

It’s Not Too Early for Christmas

You are probably thinking, “Halloween has not yet arrived. It’s too early to be shopping for Christmas.

Except, it’s not. Many people are already beginning to think about Christmas and gift buying. On survey by eMarketers found that more than 10 percent of Internet shoppers said they start their holiday shopping before September. Another 40 percent start purchasing holiday gifts before November.

Did you catch that? Just about half of the people who buy gifts for Christmas start shopping before November. And that is not just one study. Research from the National Retail Federation shows that about 40 percent of people start holiday shopping before Halloween each year. That number has stayed consistent for more than 10 years.

It’s not too early to start promoting your book as a great Christmas gift. Start now. Promote and advertise your book as a Christmas gift. Offer a holiday special or bundle to entice early shoppers. This month is a great time to include your specials in your email campaigns, on your website, and through advertisements.

In today’s entertainment saturated world, you might want to remind shoppers why books make great gifts. Feel free to use the reasons listed on the infographic below in your marketing efforts.

Related Posts:
Promote Your Books as Christmas Gifts
Market Your Book as a Gift
Four Creative Ways to Sell Your Books this Season

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