For independent authors and small publishers selling books, there is a lot to learn—especially if you do not have a business or marketing background. Fortunately, there is a lot of information available for those who want to learn.
Smart retailers use pricing tricks, based on brain science, to appeal to shopper’s perception of quality, value, and cost to drive sales. You can employ one or two of the techniques that smart retailers use to improve your book sales. Check out these 13 psychological pricing strategies compiled by Wikibuy.
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