Is Your Author Website Scaring People Away?

Caution! Slippery When Wet!

The sign, often used in public places, warns people to take care. The floor is wet, therefore slippery, increasing the risk of falling. This warning sign catches people’s attention and helps prevent accidents.

Is your website scaring people away?

The internet also has warning signs. As fraud increases, the internet community has bumped up their concerns about safety. As a result, internet browsers now warn people whether a website is safe or not.

If a website is safe and secure (featuring an https:// in the URL), the browser shows a lock:

secure website

If a website is not secure (featuring an http:// in the URL), the internet browser will show some type of warning:

not secure website

website not secure warning

These signs tell a visitor to your website whether your website is a safe and secure place. Savvy internet users recognize these signs. If your website does not sport an https:// and the browser features a warning sign, potential customers visiting your book or author website may be scared away.

Recently a Member of Christian Indie Publishing Association sent in an announcement about a new book for the Association’s newsletter. When checking the URL for the newsletter, I noticed that his website appeared as “not secure” in my browser. I sent this member the following note:

By the way, you should update your website from http:// to https://. Just ask your hosting service for an SSL Certificate. Many now provide them for free. Google’s SEO is now paying attention to https and you will rank higher if you have it.

The Member sent back this response:

Thank you for the SSL tip. I was able to set up my website for free with a certificate from my hosting service (I just always assumed that they would charge me extra for it).

His response surprised me. Christian Indie Publishing Association (CIPA) has been encouraging all our Members to update to https:// with an SSL Certificate for the past year. The Association neglected to tell our Members that many hosting services provide this for free. In reality, the benefit of having an https:// outweighs any small cost some hosting companies may charge.

So, I am passing this information on to you so that you can make sure your website is:

  1. Not scaring away visitors by being unsecure, and
  2. Ranking higher in search engine results because it is secure.

If your website still sports an http:// in the URL and shows up as not secure in a browser, check with your web hosting company. You can get an SSL Certificate for little or no cost.

Your website sends a message to the world. Make sure your website says you are professional and can be trusted.

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Photo by Moose Photos from Pexels.

Are You Outdated?

Have you heard the saying, “Dress for the job you want, not the job you have”?

Dressing for the job you want over the one you have is about impression. It is giving the appearance that you are capable of handling that job. Your clothing makes a statement about who you are and where you want to go.

Authors don’t necessarily need to dress for the job they want. Instead, they need to stay up-to-date on industry standards to give the impression that their writing is exemplary. Just as clothes are important in making an impression at a job, conforming to industry standards is necessary for authors’ success.

outdated

Staying up-to-date on industry standards is essential for independently published authors to be successful. For example:

  • If you are an aspiring author and you send a complete manuscript via snail mail to a publishing house that only accepts book proposals and chapter excerpts via email, you will not make a favorable impression with the editors. As a result, you will not secure a publishing contract.
  • If you are a published author and you send a press release that does not conform to industry standards, you will not make a favorable impression with the media. As a result, you will lose out on media coverage.
  • If you are an independently published author and you don’t provide the appropriate metadata for your online book listings, you will not make a favorable impression with readers. As a result, you will lose out on sales.

I am surprised at the number of authors nominating a book for the Christian Small Publisher Book of the Year Award who provide a 10-digit ISBN number instead of a 13-digit ISBN number with their nomination. The 13-digit ISBN number has been industry standard since January 1, 2007. All books published on or after January 1, 2007, must carry the 13-digit ISBN number on the book.

Yes, Amazon.com lists both the 10-digit ISBN and the 13-digit ISBN number. Amazon does this because they list books published prior to January 1, 2007, that carry the old 10-digit ISBN number. However, when someone asks for the ISBN number of a book published since January 1, 2007, the author should give the 13-digit ISBN number. This is industry standard.

Staying abreast of industry standards can be time-consuming, especially when an author wants to focus on writing, publishing, and promoting books. The good news is that you don’t have to take on that task alone—this is what author and publisher associations help with.

One of the benefits of belonging to a publishing association like Christian Small Publishers Association (CSPA) is that the association provides you the information you need to stay abreast of industry standards so that you can be more successful.

If you want help on making sure that you are up-to-date in publishing and marketing your books, you can join Christian Small Publishers Association (CSPA) for the 2017 calendar year today! Simply fill out the application on our website at www.christianpublishers.net.

Related Posts:
Are You Up-to-Date?
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10 Reasons to Enter a Book Award

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