The world is now mobile. Studies show that 67% of email is opened on a mobile device.
This means that if you have an email newsletter that you send to subscribers—and every author should be using this marketing technique—your email needs to be mobile friendly. Email subject lines and the first few lines of text render differently on mobile devices than they do on computers. Adjusting your emails to accommodate these differences can encourage more of your email recipients to read your emails.
Remember, just because someone has subscribed to your email list does not guarantee that they will read your emails. I encourage you to follow these 8 Tips for Making Email Campaigns Mobile Friendly to increase the open and read rates for the emails that you send.
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