Are You Showing Your Best Face?

Social media. Authors tend to love it or hate it.

Social media is a powerful way to connect with your readers. For many readers, getting to know the author of a book they love or relate to is natural. Once they have read the author’s book, they feel they already know that author on some level. Social media allows them to deepen that connection.

As an author, showing your personality on social media is important. This is easier for some authors than others. Authors who enjoy more privacy often find it difficult to let their personality shine in social media, while those that are more social find it easier.

A recent study by Sprout Social found that consumers want to see the following characteristics from the brands (and celebrities) that they follow on social media:

  • Honesty (86%)
  • Friendly (83%)
  • Helpful (78%)
  • Funny (72%)

What about you? Are you showing these four characteristics in your social media posts and interactions?

We live in a world where people crave authenticity. People want to know that you are “for real” and not a made-up persona. One of the best ways to demonstrate this to your readers is through showing your failures as well as your successes.

I know an aspiring author who has worked diligently to grow her platform on social media in hopes of getting a traditional publisher to sign a contract with her for her novel. This author understands how to show her personality.

One way she has recently connected with her audience is through chronicling her efforts to go from couch potato to running a 5K race. She has even encouraged her family members to join her in the challenge. This aspiring author regularly posts her ups and downs as she attempts to train herself to run three miles.

What about you? What can you share with your readers on social media to show them your authentic self?

Related Posts:
Is Social Media a Waste of Time?
How to Make Your Social Media Interactions More Fruitful
How to Effectively Use Social Media for Your Book

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Photo courtesy of Gratisography.

The Importance of Finding Your Niche

I recently spoke with a new Member of Christian Small Publishers Association (CSPA) who has produced a book on forgiveness. We were speaking of the importance of knowing who the target audience is for his book.

This gentleman told me that all Christians were his audience. After all, every Christian needs to forgive since it is commanded in the Bible.

I wholeheartedly agree. Every Christian does need to forgive. However, not every Christian currently needs information or help with forgiveness and some are not yet ready to entertain the idea of forgiving. Additionally, this author’s voice will not resonate with everyone.

As more and more books are published, competition escalates. For example, doing a search of “forgiveness” in books on Amazon reveals 31,399 results. That is a lot of books on forgiveness that Christians have to choose from.

How does this author compete with 31,399 other titles on forgiveness? He competes by targeting a niche audience. Through channeling his message to a very targeted audience that his book speaks to—and not broadly to all Christians—this author can gain some attention for his book.

How can this author funnel his message to a more niche market? I encouraged him to consider the following:

  1. What is his backstory? In other words, what did he need to forgive that prompted him to write the book. Maybe it was a spousal affair or a senseless random act of violence. Whatever the reason, targeting Christians who have had a similar experience is one way to reach a niche audience.
  2. How is the message in his book different from other books on forgiveness? One thing this gentleman included in his book was 21 ways to forgive. I suggested that he use this to find a niche audience. He could speak to Christians who know they need to forgive, but don’t know how. After all, he provides the how in his book.

With any book that has a broad topic appeal such as prayer, parenting, forgiveness, etc., targeting the niche audience is done through the marketing messaging. A generic message on forgiveness is not going to attract much attention, but a message targeted toward those who have experienced a senseless act of violence or who need help on practical ways they can work on forgiveness will resonate with the niche audience and draw them in.

I encourage you to identify niche audiences for your books. Then target your messages to these groups of people to maximize your marketing efforts.

Related Posts:
Micro-Target to Get Results
Get to Know Your Target Audience
What Your Readers Want

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Photo courtesy of Masha Danilova