As the Director of Christian Small Publishers Association (CSPA), the author of the award-winning Your Guide to Marketing Books in the Christian Marketplace, and the author of this blog on marketing Christian books, I try to follow my own marketing advice.
Now admittedly, I don’t follow my advice as well as I should. (Aren’t we all guilty of this? It is so much easier to give advice then to follow it.) I really should put more effort into marketing than I do. Sadly, it is primarily time constraints that keep me from doing more.
One area that I have taken my own advice seriously is in pursuing book awards. I am pleased to announce that my book, Your Guide to Marketing Books in the Christian Marketplace, has won another book award! It is the recipient of the Book Excellence Awards in the writing/publishing category.
Now in its third edition, Your Guide to Marketing Books in the Christian Marketplace has now garnered five book awards. This book is truly a useful guide for authors and publishers producing Christian books.
I was surprised to discover that this most recent award program, Book Excellence Awards, charges a license fee of $149.99 to winners who want to use their award seal. This means that if I want to put the award seal on any marketing material or on the cover of my book, I must pay the licensing fee.
Now, licensing fees are not unheard of in book award programs. However, most book award programs geared toward small publishers and independently published authors do not charge a license fee to use their award seal. In fact, none of the other awards my book has won have charged a license fee.
What makes this more surprising to me is that the Book Excellence Award is brand-new. This means that this award is not yet well-known or well-recognized in the industry. Even widely known and prestigious awards like IBPA’s Benjamin Franklin Award or the IPPY Awards (Independent Publisher Awards) do not charge a licensing fee to use their award seal.
Additionally, Christian Small Publisher Association’s book award program, Christian Small Publisher Book of the Year Award, does not charge winners a fee to use the award seal in their marketing materials or on their book covers. That’s one more reason for you to nominate your Christian book for this award. Nominations are open through November 15, 2016, at www.bookoftheyear.net.
The Christian Small Publisher Book of the Year Award does charge for book stickers, but this is because book stickers are a physical commodity that cost money to produce.
If you have not yet pursued book awards for your book, I suggest that you do. Book awards are a great tool for additional exposure for your book and a boon to your marketing efforts when you win!
Update: In 2017, the Book Excellence Awards decided to provide their book award seal free to the winners of the award.
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