Each year, Barna conducts an annual State of the Bible survey, in partnership with American Bible Society, to examine behaviors and beliefs about the Bible among U.S. adults. The results this year show that, despite shifting cultural trends, Americans still read the Bible.
Among the study’s findings were the following:
1. Half of Americans Are Bible Users
Overall, about half of Americans are “Bible users”—that is, they engage with the Bible on their own by using, listening to, watching, praying or using Bible text or content in any format (not including use at a church service) at least three to four times a year (48%). Bible use has remained relatively consistent since 2011.
2. Bible Use More Likely Among Boomers, City Dwellers and Southerners
City dwellers (53%) and small town or rural (49%) residents report higher use of the Bible than do adults who reside in the suburbs (42%). Above-average use can also be found among residents of the South (55%), particularly compared to the other regions: the Northeast (42%), the West (44%) and the Midwest (49%). Millennials (47%), Gen X (45%) and Elders (48%) are slightly less likely to use the Bible than Boomers (51%).
3. Two-Thirds of Americans Express Bible Curiosity
Two-thirds of Americans (66%) express at least some curiosity to know more about what the Bible says, including one in three (29%) who express a strong desire. A similar number of adults (63%) are interested in knowing more about who Jesus Christ is.
4. Half of Americans Ponder How the Bible Applies to Life
Just over half of adults who used the Bible in the past week (53%) say they give a lot of thought to how it might apply to their lives. Although the number of those who think deeply about scripture in this way is statistically on par with 2017, it has slipped since 2011 (61%). Those with higher levels of Bible engagement are predictably more likely to say they give a lot of thought to the Bible’s application.
I think these findings offer both encouragement and support for small publishers and indie authors. If you are writing and producing Christian books, then, most likely, your books are helping people understand and apply Biblical principles to their lives.
So, be encouraged. Half of all Americans still read the Bible (at least occasionally) and two-thirds are curious about the Bible. Half who read the Bible ponder how the Bible is applicable to their own lives.
What great information to encourage your marketing efforts. You can use this knowledge in your marketing messages to whet people’s appetite for more information. Use phrases in your marketing that raise people’s curiosity in an area where they already want more information. This will hook their attention. A few examples include:
- Find out how John’s Gospel can change your life.
- Are you familiar with the eleventh commandment?
- Discover what Jesus said about pain and suffering.
- Did you know that the Bible says…
Of course, you will tailor your own phrases to your subject matter.
It is encouraging to know that people in America are still hungry for God’s word and his message. This means that there is still a demand for Christian books that help people learn and grow and get to know God and his Word better.
Don’t miss out on any of the great information shared in this blog. Subscribe to receive each post in your email box. Just click here.
Photo courtesy of Ben White.