National Day of the Bible

Today is National Day of the Bible.

The Bible has often been called “The Best-Selling Book of All Time.” It has undoubtedly sold more copies over the many years it has been in print than any other book. It is believed to have sold well over 6 billion copies.

In honor of National Day of the Bible, the National Bible Association is asking that people gather at noon today in a public square or public building and read out loud a section of scripture, no more than about 15 verses in length.

Since my blog is a public place on the Internet, I have chosen to post 15 verses in honor of National Day of the Bible today. These verses come from the 1984 edition of the New International Version of the Bible.

Dear friends, let us love one another, for love comes from God. Everyone who loves has been born of God and knows God. Whoever does not love does not know God, because God is love. This is how God showed his love among us: He sent his one and only Son into the world that we might live through him. This is love: not that we loved God, but that he loved us and sent his Son as an atoning sacrifice for our sins. Dear friends, since God so loved us, we also ought to love one another. No one has ever seen God; but if we love one another, God lives in us and his love is made complete in us.

We know that we live in him and he in us, because he has given us of his Spirit. And we have seen and testify that the Father has sent his Son to be the Savior of the world. If anyone acknowledges that Jesus is the Son of God, God lives in him and he in God. And so we know and rely on the love God has for us.

God is love. Whoever lives in love lives in God, and God in him. In this way, love is made complete among us so that we will have confidence on the day of judgment, because in this world we are like him. There is no fear in love. But perfect love drives out fear, because fear has to do with punishment. The one who fears is not made perfect in love.

We love because he first loved us. If anyone says, “I love God,” yet hates his brother, he is a liar. For anyone who does not love his brother, whom he has seen, cannot love God, whom he has not seen. And he has given us this command: Whoever loves God must also love his brother.                                                                                   ~I John 4:7-21

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Have You Been Hugged by a Book Lately?

I recently came across this picture on a book review blog. The picture was being used as the blog’s backdrop.

I absolutely fell in love with this picture. It portrays how I feel about good books.

Good books hug you. They provide comfort and support in life.

Of course, the ultimate Good book (the Bible) provides the most comfort, encouragement, and support.

However, other well-written, Christian-themed books also provide a hug when one reads them.

Have you been hugged by a good book recently?

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Are You Regular?

Most experts in marketing will tell you that, at a minimum, you should be doing five things a day to promote your book. Sometimes book promotion is like reading your Bible. You know you should do it every day, but often you fall short. Life just gets in the way.

Fortunately God’s grace is greater than our failings. That’s true in our relationship with him as well in our book promotion. God’s mercies are new every morning (Lamentations 3:22-23, so don’t beat yourself up if you don’t make the grade. Simply resolve to do better.

The best way to ensure that your book marketing efforts are regular and continual is to create a marketing plan. From your marketing plan draft goals for yourself about what you will do each day. Then set out to fulfill those goals.

Your daily five promotional efforts can include a blog post, commenting on someone else’s blog that reaches your target audience, sending off queries for acquiring book reviews, seeking speaking engagements, seeking guest blog appearances, writing articles about your topic that help promote your book, seeking radio or television interviews, setting up book signing appearances, targeted mailings, writing a newsletter for your fans, and sending thank you notes for book coverage received; to name just  a few.

Promoting a book is not a sprint. It is a marathon and something that you must do on a regular and continual basis. Regular, continual book promotion will keep your book selling for years. Baby Bible Board Books: Stories of Jesus (www.babybibleboardbooks.com), the set of children’s books that I co-authored with my husband, are still selling six years after they were published; all because we continue to engage in regular promotional efforts.yg2-front

If you are having trouble coming up with a marketing plan and specific resources to use in promoting your book, then I suggest you read a book on marketing books. Books such as John Kremer’s 1001 Ways to Market Your Book and my book, Your Guide to Marketing Books in the Christian Marketplace, are filled with specific resources and contacts for you to use in making a plan.

If that approach overwhelms you, then consider hiring a marketing coach to help you. I provide book marketing coaching for Christian books. My service includes a marketing plan with specific resources. You can learn more about this service at www.marketingchristianbooksinc.com.

If an apple a day keeps the doctor away, then five promotional efforts a day sells your book.


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