We have so much information presented to us every day that we remember very little of what we encounter.
Hence, keeping your book in front of readers on a regular basis is required for readers to remember your book. Most authors find it challenging to consistently keep their books in front of prospective readers in a fresh new way. Book signings, author events, reviews, and readers’ testimonials all provide great fodder for putting out fresh news about books on your author website and social media accounts.
Fresh news about your book gives you a creative way to continually put your book in front of your target audience. Each time your audience hears something new about your book, their memory is refreshed and they are reminded that your book is worthy of an investment of their time and money—increasing the chances that they will make a purchase.
Did you know that nominating your book for a book award gives you a fresh piece of news about your book?
An independent author who recently nominated her book for the Christian Indie Awards included the following note with her nomination.
I would like to express my deep appreciation for providing me and other small Christian authors the wonderful opportunity to enter the Christian Indie Awards. You encourage by recognizing the gifts our Lord has given us. Just the chance to enter is a real honor.
I agree with this author. It is an honor to nominate your book. God has given you a message and now you have the opportunity to nominate it for further recognition. So, share this honor with your audience. After you nominate your book for an award, announce to your audience that your book has been nominated for the award.
Readers take notice of book awards. The mention that your book has been nominated for a book award is one way to raise the level of prestige for your book. You can use your nomination (even if you nominate the book yourself) in promoting your book. Of course, if you win the book award, your book’s reputation will rise to a new level and you will be handed more news and promotional opportunities for your book.
If you have published a book that promotes the Christian faith in 2017 or 2018, your book is eligible for nomination to the Christian Indie Awards. You can head on over to www.christianaward.com and nominate your book. Then announce to your audience via your website, newsletter, and social media that your book has been nominated for the Christian Indie Awards. It’s fresh news that allows you to keep your book in front of potential readers.
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