Awards Make a Difference

Before the FDA, the Good Housekeeping Institute existed. Since 1990, this team of engineers, scientists, analysts, and products experts have rigorously tested products so that Americans can rest assured they are not wasting their money.

Good Housekeeping Seal of Approval

Appearing on everything from cookware to computers to clearing supplies, the Good Housekeeping Seal of approval says that consumers can trust the product to deliver what it promises. The Good Housekeeping Seal has been around for over 100 years because it works. People trust it.

Studies show that seals of approval, awards emblems, and best-seller stickers all make a difference for consumers. Maybe you are wondering just how much of a difference they make when it comes to selling books.

Interestingly, a study done by BookNet Canada in 2018 looked at what influences book buyers’ decisions to make a purchase. This study found that award emblems were just about as influential in influencing a purchasing decision as a book’s cover design.

Numerous studies have indicated that cover design is important when choosing a book to buy. But, just how important?

The BookNet study found that 6.9% of book buyers ranked a book’s cover design as the number one influencer in their book purchasing decision. Awards and bestseller stickers or badges were reported as the number one influencer in book purchasing decisions by 6.5% of book buyers in the study.

Award Stickers Influence Buyers

This means that six or seven out of every hundred people will buy a book because it sports an award or bestseller sticker.

If you have been skeptical about whether a book award really makes a difference in selling a book, you can now put that question to rest. The study by BookNet Canada showed that book awards do make an impact on readers book choices.

If you have a quality book, money spent on book award entry fees is not wasted. I believe it is smart use of your money to designate a portion of your marketing dollars to entering book award contests.

There are numerous contests to enter. You can find a list of Christian book award contests at www.christianbookaward.com. A longer list of book award contests with religious categories can be found in my book Your Guide to Marketing Christian Books.

In addition, nominations are still open for the 2020 Christian Indie Awards. You can nominate your Christian book published in 2018 or 2019 at www.christianaward.com.

Related Posts:
What Influences Book Purchasing Decisions?
Are Awards Worth It?
Book Awards Help Promote Books

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Photo courtesy of Sophieja.

New Award for Christian Authors

The Christian Authors Network (CAN) is sponsoring a new award for Christian authors. The CAN Crown Awards celebrate excellence in Christian Media and Marketing by authors.

Crown Awards

The Crown Awards were first implemented in 1973 by ICVM (International Christian Visual Media) to honor the work of Christian film producers. The awards now recognize the best and highest achievement in video and film productions that are created to reflect Christian values. CAN is expanding these awards to media and marketing developed by Christian authors.

Open to both traditional and independent authors, the CAN Crown Awards purpose is to recognize, educate, and encourage excellence in marketing and promotion skills of all Christian authors.

This new award focuses on three categories of marketing excellence:

  1. Visual Campaign—includes memes, social media, and physical media (print materials: postcards, posters, flyers, etc.).
  2. Broadcasting —includes television, radio, podcast, or interview specific to the author or their book, series, or brand.
  3. Web Presence—includes website, blog, and newsletter.

Any campaign, broadcast, or web presence entered for the CAN Crown Awards must focus on a book, book series, or brand. The marketing campaign (visual, broadcasting, web presence) must have started between February 1, 2018 and August 27, 2019. The campaign does not need to encompass the entire 18-month span, only begin within those dates to be eligible.

Nominations for this award are open from August 28 through September 28, 2019. Finalists will be announced in advance of the Crown Award Banquet. The final Crown Awards will be presented November 16, 2019 during the awards banquet at the Marriott Cool Springs in Franklin TN.

For complete guidelines and elibigility or to nominate your marketing campaign, visit https://christianauthorsnetwork.com/can-crown-awards.

Christian Indie AwardsChristian Indie Awards

The Christian Indie Awards is open and accepting nominations through November 15, 2019. These awards honor Christian books by small presses and independent authors.

Nominations are accepted in 18 categories for books published in 2018 or 2019. Books must be in English and available for sale in the United States.

For complete guidelines and eligibility or to nominate your book, visit https://www.christianaward.com.

Related Posts:
Is It Worth It?
The Hidden Benefit of Winning a Book Award
Book Awards Help Promote Books

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Are Awards Worth It?

I recently received the following email from an indie author:

I am emailing because I have a question. My book won a 2019 Christian Indie Award in April and I just wanted to know if you can tell me the benefits of winning?

Maybe you struggle with this same question. Maybe you wonder whether entering a book award is worth your effort and money.

Winning a book award provides a great many benefits to both the author and the book. The infographic below lists six of these benefits.

By the way, Nominations are Open for the 2020 Christian Indie Awards. You can nominate your indie published or small press book at https://www.christianaward.com.

Benefits of Winning a Book Award

 

Related Posts:
The Hidden Benefit of Winning a Book Award
Nominations are Now Open for the Christian Indie Awards
Book Awards Help Promote Books

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Nominations Now Open for the 2020 Christian Indie Awards

Winning a book award is one of the best promotional tools an author can have.

Not only does the book become an award-winning title worthy of media attention, the author also becomes an award-winning author. Authors who win a book award can bill themselves as an award-winning author on all their marketing materials, in their media kits, and on their subsequent books.

However, you can’t win a book award unless you enter a book contest.

Nominations are now OPEN for the 2020 Christian Indie Awards. Any independently published Christian author or small publisher can nominate a Christian book published in 2018 or 2019 for the award. Nominations can be made on the Awards’ website at https://www.christianaward.com.

Check out these four great benefits of winning a book award!

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The Hidden Benefit of Winning a Book Award
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Book Awards Produce Winners!

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The 2019 Christian Indie Award Winners!

The votes are in and counted. The winners of the 2019 Christian Indie Awards have been determined!

Christian book lovers and retailers voted on 189 nominated titles in 18 categories. The winners in each of the 18 categories are:

2019 Christian Indie Award Winners

Bible Study
Wisdom Speaks, Dr. Tim Riordan, GreenTree Publishers

Biography & Memoir
Hogan’s Hope, Connie Bombaci

Business & Finance
Through the Eyes of a Fisherman, Dennis Blue

Children’s 4-8
Daddy, I Want to Know God, Vanessa Fortenberry, author; Sharon Grey, illustrator

Children’s 8-12
A Little Goat in Africa, Deborah Smith Ford, author; Susi Galloway, illustrator

Christian Education
The Praying Church Made Simple, P. Douglas Small, Alive Publications

Christian Living
My Heart, My Love, My Life, My Lord; Valecia Carter

 Devotional
Treasures in Secret Places, Jerrie Brooks

General Fiction
The Problem With Miracles, S.K. Jansky, Electio Publishing

2019 Award Winners

Gift
Finding Hope in the Words of John, Randall M Mooney, Crossover Publications

Historical Fiction
A Heart for Freedom, Janet Grunst

Mystery & Suspense
The Last Three Tickets to Heaven, Sandra Thompson Williams

Poetry
It Comes From the Soul, Phyllis Stowe-Jackson

Relationships & Family
A Short Season, G David Bohner & Jake Gronsky, Sunbury Press, Inc.

Romance
After His Heart, Samantha Adkins, CKN Christian Publishing

Self-Help
Live Pure and Free, Dave Howe, TRISTAN Publishing

Theology
Transforming Your Church into a House of Prayer, P. Douglas Small, Alive Publications, 

Young Adult
Speak Truth in Your Heart, Sarah Mally

2019 Award Winners

Congratulations to all the winners! The Christian Indie Awards are sponsored by the Christian Indie Publishing Association (CIPA).

Are you looking for a great book to read? Try one of the winners of the Christian Indie Awards!

Related Posts:
Announcing: The 2018 Christian Indie Award Winners
The 2017 Book of the Year Award Winners
The 2016 Book of the Year Award Winners

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