Over the many years that I have worked with authors, I have interacted with writers of every personality type—both introverts and extroverts.
I have observed:
- Authors who are excellent sales people and can really sell their books.
- Authors who are go-getters and can network and make fabulous connections for sales opportunities.
- Authors who are quiet, yet are able to connect one-on-one when given the opportunity.
- Authors who are very introverted and don’t converse much with others.
The one thing these authors had in common was that they “showed up”. By this I mean, they accepted an opportunity for exposure and showed up.
Common wisdom says that showing up is 90% of success. Why? Because simply showing up opens up more opportunities.
Christian Indie Publishing Association (CIPA) recently represented Members of the Association at the NRB (National Religious Broadcasters) Convention. The authors that attended were diverse in their personality, skills, and abilities when it came to marketing. Yet, each came away with new opportunities just because they came to the show and made themselves available.
These authors experienced:
- Multiple interviews with media for radio shows and podcasts
- Invitations to appear on television shows
- Invitations to speak at conferences
- Discussion about purchasing books in bulk to use with a ministry
Prior to the convention, I spoke with an author who was considering attending with Christian Indie Publishing Association (CIPA). He ended up deciding not to attend because he wasn’t ready to promote his book full-time. I assured him that he did not need to be committed to promoting his book full-time to be able to reap the benefits of attending a convention and gaining more exposure for his book.
This author still decided not to attend. As a result, he missed out on a great opportunity to make connections and receive more opportunities for book promotion and sales.
If you are an introverted author who is not comfortable “selling” your book, don’t let that stop you from showing up. Look at events like trade shows, conventions, book fairs, book signings, and even media interviews as simply an opportunity for people to learn about your book and your message. You don’t have to sell. You just have to show up and answer questions.
Next time an opportunity for you to showcase your book comes your way, just do it. Show up and allow God to work.
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