Finding Connections and Opportunities

If you have published or are thinking about publishing a Christian book, I encourage you to attend at least one trade show that the book industry hosts. These venues present wonderful opportunities to learn about the book industry and understand what is important in promoting and marketing a book, as well as provide you with a number of new opportunities.

Below are testimonials from two members of Christian Small Publishers Association (CSPA)—one an independently published author and the other a small publisher—who attended ICRS (International Christian Retail Show) with us this summer in Cincinnati. Hear what they have to say about their experience at the show, then consider how attending a trade show might help you in marketing and promoting your book(s).

If you are not yet a member of Christian Small Publishers Association (CSPA), I encourage you to join. One of the benefits of membership in CSPA is that we offer a cost-effective way to attend industry trade shows like ICRS. CSPA is offering a summer membership special of $120 for membership through December 2017—that’s 18 months of membership for less than $7 per month. Join today on CSPA’s website!

Related Posts:
Trade Show Value
Trade Shows: A Book Promotion Tool
Words of Encouragement

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ICRS 2016 Recap

The president of ABA (American Booksellers Association) recently had this to say about BEA (Book Expo America):

Newly returned from BookExpo America, I was struck by a couple of things: one that was great, one worrying. The first is the growing emphasis on the relationship between independent booksellers and publishers—a terrific thing from our perspective. The second, something that worries me, is that what has always set BEA apart—the books themselves—seems to have a diminishing presence on the trade show floor.

Having just returned from ICRS (International Christian Retail Show), the Christian marketplace equivalent to BEA, I have to say that this shift is being mirrored at ICRS. This year, very few of the major Christian publishing houses sponsored authors book signing and speakers at ICRS. Most of these were done by small presses and self-publishing houses. Few of the larger publishing houses were even giving away books as they have done in the past. As a result, the smaller presses ended up getting more interaction time with retailers at the show. In the past retailers time was often consumed with book signings from authors of major publishing houses.

The reality is that only about 20% of a bookstore’s space is devoted to books. Research shows that 80% of the floor space of most bookstores is now focused on other products. Additionally, only 17% of Christian products are actually sold through brick-and-mortar Christian bookstores.

In essence, as the sales through brick-and-mortar stores shrink, publishers will naturally put less of their marketing dollars into this channel and more into the places where consumers are buying books. This shift is simply reflected at ICRS—the largest gathering of Christian retailers for the Christian market in the United States.

I believe there is still value in attending ICRS. It is a great place to learn, make connections, and network. Many of the authors and publishers attending ICRS with Christian Small Publishers Association (CSPA) report that the money spent to attend the show was well worth their time. The contacts, connections, and opportunities that came their way at the show will broaden their reach and exposure for their books.

CSPA’s booth at the show was busy. Watch the video featuring pictures of our booth and author book signings at the show below:

Related Posts:
ICRS 2015
CSPA at ICRS 2014
Reflections on ICRS 2013

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Trade Show Value

Are you thinking about attending a book industry trade show such as Book Expo America (BEA) or the International Christian Retail Show (ICRS)? These venues present wonderful opportunities to learn about the industry, network, and promote your books.

I encourage you to listen to these testimonials from three members of Christian Small Publishers Association (CSPA) who attended ICRS with us this summer in Orlando. Hear what they have to say about their experience at the show.

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