Your Second Most Important Marketing Tool

“Wow. That book has 280 reviews with an average of 4.8 stars! Definitely a book to put on our list.”

I am part of a book group. We are a club of ladies that meets weekly. We read and discuss Christian nonfiction books that we, as a group, select. The above comment was in response to a book suggestion. The individual uttering this statement had just checked the book on Amazon on her phone.

Book Reviews

This behavior is typical. One research firm (Thornley Fallis) found that 81% of people perform a search online before buying a product. This is exactly what my book group members were doing. They were searching online to find out more about the book that was suggested.

Searching online is not the only typical behavior. Reviews influence our purchase decisions. In fact, research shows:

  • 97% of shoppers read online reviews before making a purchase decision (Conductor).
  • 88% of shoppers say they believe reviews as much as personal recommendation from a friend (Search Engine Land).
  • 67% of consumers admit that reviews influence their decision to leave or buy a product (

So, the path my book group followed to determine whether we wanted to read a suggested book was typical.

As an author or publisher, this is important information. Don’t underestimate the power of book reviews. If you want to sell books, you need reviews.

I believe that book reviews are your second most important marketing tool (your book’s cover is your number one marketing tool).

If you are struggling to get more reviews for your book, try these two suggestions.

1. Ask, Ask, Ask

I am sure you have heard the phrase, “You have not because you ask not.” It’s true. James says “You do not have because you do not ask God” (James 4:2). First, ask God for his guidance and help. Then, ask people to review your book. Ask in your author  or writers’ groups. Ask on your social media sites. Ask when readers contact you. Asking them says that you value their opinion.

2. Host a Giveaway

You can host a book giveaway on one of the online communities for book lovers—Goodreads, LibraryThing, or BookLikes. Interested readers on these sites can enter to win a copy of your book. While these readers are not required to review your book, some will, increasing the number of reviews your book receives.

These two suggestions are just a few of the suggestions for acquiring more book reviews that I present in my seminar “Book Reviews: Tips for Getting More Reviews”. This seminar is free to Members of Christian Small Publishers Association (CSPA). Join CSPA now for just $90 for the 2019 calendar year and have free access to this and other great resources.

If you are not a Member of Christian Small Publishers Association (CSPA), you can watch this on-demand seminar for a fee at

Related Posts:
Harnessing the Power of Community
Easy Ways to Get More Book Reviews
Thoughts on Book Reviews

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10 Daily Book Marketing Activities for 2019

It’s the time of year people start to think about New Year’s Resolutions. Even if you don’t make New Year’s resolutions, the end of a year is a great time to reflect on what you have done the previous year and what you want to improve on in the coming year.

For authors and publishers, reflecting on what you have accomplished in writing, publishing, and marketing is important. Now is the time to start setting goals in these areas are for 2019.

If marketing is an area that you have found yourself becoming lax in, then resolve to do better in 2019. To build an audience for your books, strive to engage in marketing activities on a daily basis. A constant drip of marketing activities will add up, much like a dripping faucet eventually fills the sink.

Following are 10 book marketing activities that you can do every day.

Don’t be intimated or overwhelmed with the idea of marketing. Strive to do a little each day.

If you want to improve your marketing efforts, I encourage you to join Christian Small Publishers Association (CSPA). CSPA provides our Member authors and publishers a number of resources to help them be more successful in marketing. Our newest offerings are CSPA Reference Guides which include the following:

  • Book Launch Marketing Checklist
  • List of Radio and Podcast Media
  • CSPA Guide: Author Media Kit
  • CSPA Guide: Media Pitches
  • CSPA Guide: Media Interviews
  • CSPA Guide: Bookstore Events

You can join Christian Small Publishers Association (CSPA) today for the 2019 calendar year. You will receive access to these great resources and many more. Membership through December 2019 is just $90. Join today on CSPA’s website.

Marketing is any activity that brings attention to your books. Marketing activities focus on creating, keeping, and satisfying customers. You must engage in marketing activities to spread the word about your book so that people will know it exists. After all, people cannot buy something they don’t know exists.

Related Posts:
5 New Year’s Resolutions for Every Author
Five Christian Book Publishing Trends for 2019
Are You Marketing Effectively

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