Creative Marketing with Bookmarks

Effectively promoting a book takes dedication and effort—and not just a little effort, a lot of effort.

There are more books available today than at any other time in history. Some estimate that Amazon has over 11 million titles available for purchase on its site with a new book added every five minutes. With so many books competing for readers’ attention, creative efforts are necessary to grab that attention.

I am always on the lookout for creative marketing ideas. I like to pass these ideas on to authors, so that you can either copy the idea or use it to get your own creative juices flowing for out-of-the-box marketing ideas for your own books. I frequently highlight innovative ideas that I come across on this blog and a number are listed in my book Your Guide to Marketing Books in the Christian Marketplace.

Recently, I ran across an author who suggested that since bookmarks are cheap to produce (you can purchase a thousand bookmarks for under $100), that authors should make use of them in their book promotion activities. This author said that he had printed a number of bookmarks with the image of his book and a little information about it, along with the URL of his book’s website. He then offered a stack of these bookmarks to his local public library.

This author figured that since public libraries have tight budgets, they can’t afford to purchase trinkets to give to patrons. So, offering his bookmarks as a freebie that his local library could give to their patrons was a win-win proposition.

This sounds like a good idea. Since many people still read print books, bookmarks are a great handout. However, many public libraries might be reluctant to accept a bookmark for a book that promotes Christianity and/or is not available for checkout in their library system. So, where else might Christian authors use bookmarks to promote their books?
Here are four ideas I came up with.

  1. Offer your bookmarks to your local church’s library or bookstore to give to patrons.
  2. If you have a book for children or young adults, offer your bookmarks to local Christian schools to give to the students in whatever grades your book is geared to.
  3. If you have a book geared for seniors, offer your bookmarks to your local senior center to give to seniors who frequent the center.
  4. Put a stack of your bookmarks in your local Little Free Library for your neighbors to use.

If you have more ideas on how Christian authors can use bookmarks to promote a book, please share them.

Related Posts:
Publicity Stunts
Another Creative Book Promotion Idea
Extreme Marketing

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Why Would Someone Buy Your Book?

The number one reason people buy a book is because they have a connection to the author. This connection can come in a variety of forms:

  • They personally know the author.
  • They have heard the author speak.
  • They have read other books by the author.
  • The author is an influencer they listen to, watch, or follow.
  • They have a friend or family member who has recommended the author or book.
  • A publication or organization they trust recommends the book.

Sometimes people buy books they discover in a bookstore or online because they are looking for a good read or a book on a particular subject to help them with a problem they have. However, the majority of the time, people purchase a book because they have some type of connection to the author.

Are you making connections with readers?

I recently heard a speaker say that there are four reasons people will do business with you. These four reasons are:

  1. They like you.
  2. They trust you.
  3. They find you competent.
  4. They believe you have integrity.

How are you doing on these measures as an author? Are you likable? Are you providing potential readers with competent, trustworthy information that can improve or enrich their lives in some way? Are you a person of integrity?

According to Dictionary.com, one definition of connect is to associate mentally or emotionally. Do you want to make a connection with readers so that they buy your books? Then associate mentally and emotionally with them.

An easy place to start connecting mentally and emotionally with potential readers is through social media. Join the conversation. Spend more time responding to others and being empathetic to their needs. Develop a connection before you bring their attention to your book and what it can do for them.

Remember, Jesus often asked people “What do you want?” when they came to him. He did not assume that he knew their need. He asked them to tell him. Once they told him, he provided. Follow his example.

Related Posts:
Are You Selling or Connecting?
The Key to Selling Books
Are You Making This Connection?

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Book-Inspired Brooches

As a book lover, interesting uses of books catch my attention. I recently came across an artist who makes brooches out of classic novels.

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Sarah Pounder sells her classic novel wooden brooches through Etsy. These brooches are basically wooden shapes that represent the story—i.e. a mouse shaped brooch for Of Mice and Men—featuring a part of a page of the book on the brooch.

This collection of brooches includes a heart-shaped Pride and Prejudice pin, a bird-shaped pin for To Kill a Mockingbird, and a pig-shaped pin for Charlotte’s Web. The artist claims that her pins are in such high demand that customers must pre-order them.

Imagine how you could use this concept to promote your book. Even though you might not have a classic book, wearing a shaped brooch (representing your theme) made with a page from your book could really get some conversations started that would allow you to introduce others to your book.

If you were to make a book-inspired brooch for your book, what would the shape of your pin be?

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