If you want to start a new habit or change an old habit, what is the one ingredient that makes the difference between failure and success?
According to Charles Duhigg in his book The Power of Habit, that key ingredient is belief. Charles reports that all habits follow a similar pattern:
- A cue
- A routine
- A reward
He asserts that no matter what habit you are trying to change—drinking too much, quitting smoking, eating healthier, or exercising more—that you must change the routine. Changing the routine writes a new habit over the old habit. The cue and the reward stay that same, but now a new behavior is accessed for the old cue.
Someone who wants to eat less may note that they eat when they are bored. The cue is boredom. The routine is eating something. The reward is not feeling bored. To change the habit, the person needs a new routine. It might be that they decide to go for a walk when they feel bored instead of eating. If they change the routine to a walk, they have written a new, healthier habit over the old habit.
However, for the new routine to actually stick and work, the person has to believe that they can change. Without belief, we have trouble changing a habit. Instead, we fall back into the old routine when things get tough. So, for someone to kick an addiction, lose weight, or get in shape, she has to believe that she is capable of doing it.
What about you? Do you believe:
- That your book makes a difference?
- That some people need what you provide in your book?
- That your marketing efforts will have some success?
- That the time you spend marketing is meaningfully spent?
If you want to get into the habit of spending time each day marketing your book, then first and foremost, you must believe that your time will be well spent, that it will introduce people to your book, and that your sales will increase as a result. Belief is required for you to develop a daily marketing habit.
Once you believe that your marketing efforts can actually make a difference for your book sales, then the next thing you must do is develop a cue to help you remember to engage in marketing activities. Maybe you decided you will do one or two marketing activities on your lunch break. Then lunch will be your cue to engage in marketing.
Develop a list of marketing activities that you can do each day. That way, you are prepared. If you need ideas, check out the ideas in “Are You Willing to Commit?” and “10 Daily Book Marketing Activities for 2019”.
Developing a marketing habit is not easy, but it is a habit that can improve your book sales. However, you must believe that marketing will make a difference for the habit to stick.
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Photo courtesy of Alexas_Fotos.