The newspaper article headlines read:
He’s left crosses at Ground Zero in New York City, in New Orleans after Hurricane Katrina, Dallas after a gunman ambushed police officers, and most recently, after the school shooting in Parkland.
Another headline reads:
With a simple greeting and wearing a navy-blue coat that reads “Chaplain” across the back, Bob Ossler is a constant these days.
Chaplain Bob is the author of Triumph Over Terror, an eyewitness account from a first responder at Group Zero on 9-11 that recounts the questions, fears, struggles, and sacrifices of the families and workers overwhelmed by despair. Bob knows how to give his book feet. Bob is a chaplain with a heart for victims of terror. He lives out what he believes and his book goes with him on his journeys.
Books are inanimate objects. They cannot move or talk on their own. You, the author, must give your book feet.
You may not have the mission or ability to travel as far and wide as Bob does, but you can still give your book feet. You may not be as extroverted and easily able to talk and pray with people as Bob is, but you can still give your book feet.
You can follow Chaplain Bob’s example to give your book feet. Like Bob, you can take your book with you wherever you go, broadening your book’s audience and reach.
- Know what need your book meets and who struggles the most with this need. This is your target audience and the people you should focus on as you take your book with you. Bob knows that his target audience are people impacted by terrorist activity.
- Always have a copy of your book near. Carry them in your car. Carry your author business card or bookmark featuring your book in your purse or wallet.
- Look for opportunities to connect with others around the subject matter of your book. Bob travels to places that have experienced terrorist activity. He brings hope to victims through prayer and kind actions. In this way, he is connecting with others around the subject matter of his book.
- Don’t be shy about your actions. If you, like Bob, are doing something good for the community, let the local news know about it. People need to be encouraged and having good-will stories reported encourages people. It can also bring attention to your book.
- Share your actions and your book’s journey on social media. Chaplain Bob readily shares on social media about the people his book has touched, about responders and victims he admires, and about his care for those who are impacted by terrorist actions.
Here’s a recent Facebook post from Bob sharing about his book.
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Photo courtesy of Ian Baldwin.