Three Reasons to Use Videos to Promote Your Books

Are you using videos to connect with your audience and promote your books?

Three Reasons to Use Video

Videos are popular and a great tool for promoting books. Check out these three reasons to use videos to promote your books.

1. Videos are Extremely Popular on Social Media.

Not only are people watching videos, they are sharing those they like. One study found that 97% of consumers are willing to share videos on social media.

2. Videos Allow You to Reach People Who May Not Take the Time to Read Your Articles or Blog Posts.

Studies show that only 20% of people read a complete article online. Most only read the first one-fourth. Additionally, 80% of people say they would rather watch a live video than read a social media post or blog. Video is a powerful marketing tool.

3. Videos Help You Connect with Your Audience.

Using videos, especially live stream videos, help people feel like they “know” you—the real authentic you. Remember, people buy from those they know and like.

If you live stream or are thinking about live streaming to promote your books, then watch this YouTube video that teaches you how to be authentic when streaming live. This video shows you three ways to help your audience feel closer to you.

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Photo courtesy of Linda Xu.

Promote Your Book as a Great Christmas Gift

Have you ever received a book as a gift? I have, many times—and I have been blessed by a number of these books.

Christmas gift shopping is big business. The average American spends around $700 on holiday gifts and goodies. Retail stores start promoting Christmas items as early as September. These stores want to catch early holiday shoppers.

Piggybacking on this, the American Booksellers Association has launched a marketing campaign this fall to entice readers to shop early for the holidays. The campaign’s messaging reads:

“Buy Early. October is the New December.”

Research from the National Retail Federation shows that about 40% of people start holiday shopping before Halloween each year. Since almost half of all consumers are already beginning to think about what to purchase for Christmas gifts, it’s not too early to start promoting your book as a great Christmas gift. Start now with the following three ideas.

1. Position Your Book as a Great Gift

Let your readers and fans know that your book makes a great gift. Feature it as a gift idea on your website, in your newsletter or email updates to your fans, and on your social media posts. Your readers may not automatically think of your book as a gift. You must plant and water this idea for your followers.

Remind your readers why books make great gifts. If you need inspirational ideas for why books make great gifts check out the infographic located here.

Promote Your Books as Christmas Gifts

2. Offer a Special Christmas Discount

One way to make your book more appealing as a gift is to offer shoppers a special Christmas discount. You can offer a two-for-one deal, free shipping, or even just a special holiday price.

Be sure to make your Christmas special or discount time limited to give shoppers a sense of urgency so that they will act on your prompting to purchase your book as a gift with your holiday discount.

3. Offer a Free Shipping

Everyone loves free shipping. Some studies indicate that 58% of people purchase more items just to qualify for free shipping and 83% of people are willing to wait an extra 48-hours for delivery to get free shipping. If you sell books directly from your own website, offering free shipping is a great way to convince readers to buy and close the sale.

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Photo by Giftpundits.com from Pexels.

4 Lessons from a Book Purchase

This summer, I was introduced to an author and his book on spiritual discernment through an article in an online news outlet. The article featured the author and the topic of the book caught my attention. The article did not include the title of the book. Rather, it was a story about the author with the article mentioning that he was the author of a recently released book on spiritual discernment.

4 Lessons from a Book Purchase

I noted the author’s name and decided to check out his book. In my research, I discovered that this author has actually penned a number of books.

Lesson #1: Media exposure sells books.

With my interest piqued, I went to Amazon to check out the author. Amazon was the logical place for me to look first since that website features just about every book published.

The book’s page on Amazon revealed that the book had over 350 reviews with an average rating of 4.8 stars. I was interested in the topic and was convinced that the book would be worth my time and money when I saw the reviews.

Lesson #2:  Positive reviews, especially a large number of positive reviews, sells books.

I bought the book on Amazon. It was just convenient. I could bundle it with other purchases and get free shipping (I am not a Prime Member). When the book arrived, I was excited to read it—and I did.

It was a good book. I enjoyed it. It was an easy read. The chapters were short and the book was only about 100 pages. When I got to the end, I realized the book was only 100 pages. I was a little disappointed that it had cost as much as it did. The book’s retail price is $14.95, but Amazon sells it for about $13.00. This price seems a little steep for a 100-page book.

I realized that I had not paid much attention to the number of pages in the book when I purchased it. Rather, the description and reviews had convinced me that the book was worth buying and reading.

Lesson #3:  Price is not typically a deciding factor in book purchases—unless the book is priced unusually high.

At the end of the book, I realized how this author had been able to accumulate over 350 positive reviews in a short period of time. The book was released in January, and I purchased it six months later. The author had used a launch team.

This book had something that I have not seen before. At the very end of the book, the last six (yes, six) pages of the book were dedicated to “Special Thanks to Our Launch Team”. I counted the names on just one page and counted about 120 names. If you multiply 120 times six pages, you get a launch team of about 720 people.

This author had around 720 people talking about and writing positive reviews for his book when it launched. That is truly impressive.

Lesson #4:  Launch teams (a.k.a. Street teams) help make books successful.

If you are unfamiliar with what a Launch Team is or how to go about gathering and using one. I recommend that you join Christian Indie Publishing Association (CIPA) and download our reference guide on Book Launch Teams. This guide covers recruiting a team, communicating with your team, promotional activities for our launch team, and rewarding your team.

Christian Indie Publishing Association’s (CIPA) Book Launch Team Guide is just one of the many resources Members of the Association have access to. You can join CIPA on our website at https://www.christianpublishers.net and have access to this Guide and many more.

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Photo by Karolina Grabowska from Pexels.

Reading Habits By Generation

I came across this infographic that provides an enormous amount of useful information around the reading habits for each generation.

While the infographic focuses on the generations, some things hold true across all generations like:

  • 55% of every generation get book recommendations from friends and family.
  • Print books are still preferred across all generations. 

There is lots of good information to glean for use when marketing your book from this insightful infographic. Check it out.

Reading Across the Generations Infographic

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How Effective Is Your Website?

Your website is important. It is the face that you present to the world.

Your readers judge you and your books by your website. In fact, the people who visit your website will form their opinion within 50 milliseconds (that’s 0.05 seconds) of viewing your web page.

How Effective Is Your Website?

If you want more visitors to stay on your website so that you can convince them to engage with you and eventually buy your books, then it is important that your website is effective in retaining visitors.

To find out how effective your website is, ask yourself these four questions.

1.  Does my website load quickly?

 Statistic:  47% of users expect a maximum of 2 seconds loading time for an
average website.

The longer it takes for your website to load, the more potential visitors bail. People want quick responses. When they don’t get them, they move on to the next thing.

You can test your website load speed on the following free services:

Often the culprit for a website slow load time is that the image files on the website are large. If your website is slow, try compressing your images with this free tool found at Optimizilla.

2.  Is my website content written for easy scanning?

Statistic: Users spend an average of 5.59 seconds looking at a website’s written content.

Research shows that 79% of people scan a web page, while only 16% read word-for-word. Too much information results in cognitive overload. In an effort to reduce our cognitive load, we scan information. This results in more efficient processing of that information by the brain.

To maximize the effectiveness of your website, make your content scannable. Break paragraphs down into two or three sentences. Use headers and bullet points.

3. Does my website include a call to action?

Statistic:  70% of small business websites lack a call to action (CTA) on their homepage.

Good marketing always includes a call to action. Whether this is in an advertisement, in an email, on a social media site, or on your website. A call to action urges the reader to act now.

Include a call to action on your website. What do you want your visitors to do?

  • Sign up for your newsletter.
  • Give their email in exchange for a free ebook.
  • Buy your book today to receive a special discount, bundle, or extra material.

4.  Does my website display well on all devices?

Statistic: Nearly 8 in 10 customers stop engaging with content that doesn’t display well on their device.

Websites look different on different devices. Your website will look different on a lap top computer versus a smart phone. You can view how your website appears on various mobile devices with the free tool found at Responsinator.

Did you know that your website may also look different in different browsers? You can view how your website appears in different browsers—Chrome, Firefox, Edge, etc.—with the free tool found at Browser Shots.

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