Thought leader Seth Godin recently wrote the following on his blog:
Glaciers get a bad rap. We often talk about how slow they are. But the speed isn’t the point. The fjord near my house, surrounded by huge cliffs, was formed by a glacier. Not because it was slow, but because it was large, clearly directed, and relentless.
Glaciers make a huge impact. They don’t etch out mere creeks, they carve gorges and canyons.
Authors can take a lesson from glaciers. While you might not be huge like a glacier, you can make an impact by being clearly directed and relentless—even moving at a slow pace.
Are You Clearly Directed?
Do you have a clear direction? Do you have an end goal in mind with well-laid out objectives to reach your goal?
Without a clear goal and direction, we wonder all over the place and end up making less impact. People walk the straightest path when they have their eyes fixed on a distant object. Set a goal and keep your eyes fixed on your goal.
For every activity you do related to your book, ask yourself whether this activity is moving you closer to your goal. Spend your time and energy on the activities that move you in the direction you want to go.
If your desire is to glorify God with your books, then you can be confident that he will direct your steps as your walk in the direction of your goal. You can trust that God will guide you just as Isaiah says:
Whether you turn to the right or to the left, your ears will hear a voice behind you, saying, “This is the way; walk in it.”
Are You Relentless?
We expect immediate gratification for our efforts. Our culture has taught us that things should come fast and easy. Get rich quick schemes abound. There are hundreds of gurus on the Internet willing to teach you a few easy steps to grow your business exponentially. The sad truth is that it only works for a handful of businesses. Most business grow slowly and steadily over time.
Glaciers are slow. You don’t see the impact they are making right away. It can take years before you see the change that a slow-moving glacier is making on the earth. The same may be true for your efforts. It may take years before you see the impact your books and writings are having on people.
Being relentless is about perseverance. Writing and marketing your books takes a lot of perseverance. It takes an average of seven contacts to secure a media interview. It takes about nine months of regular blogging to develop a following.
David says in Psalm 127:
Unless the Lord builds the house, the builders labor in vain. Unless the Lord watches over the city, the guards stand watch in vain.
If your books bring glory to God, then it is God who is building your house. Your job is to be diligent and God’s job is to do the building.
You can make an impact. Don’t rush it. Move carefully and deliberately, trust God, and when you look back, you will see the fruit of your efforts.
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