What’s Your Spin?

According to King Solomon, “What has been will be again, what has been done will be done again; there is nothing new under the sun.” This includes your storyline or the subject matter in your book.

If there is nothing new under the sun, then the information or story you cover in your book is already available to readers. So, why would they read your book?

Ponder this question for a moment. It’s a good question and one many independently published authors have a hard time answering.

Let me answer it for you—in part.

Readers want to read your book for the spin you put on the subject or storyline. In other words, they will want to read your book for how you solve a problem or tell a story in a way that is unique.

To garner attention in today’s information-rich society, you must tell a unique story. You must handle a topic in a manner different from everyone else.

I recently met an author who is publishing a book on grief. I asked her what made her grief book different then all the others on the market. She stated that her book had to do with grief suffered by suicide survivors (those whose loved ones had committed suicide). I mentioned that there are already plenty of books on this subject and asked how hers is different.

She told me that she is a therapist. In each chapter of her book, she not only deals with a grief issue, she also walks the reader through guided questions she uses in a therapy session. In essence, she said, her book allows people to experience therapy for their grief without having to pay for a therapist.

Now that’s a spin. This approach is unique and a great way for this author to sell her book.

What’s your spin? When you find it, make sure that your voice is consistent and all your marketing content (brand message, website, blog, social media, etc.) reflects your spin. Then you will stand out from the crowd and find readers for your book.

While there is nothing new under the sun, every human being is unique. No other human has the same fingerprint as you. The same can be true for your book. The subject matter will not be new, but you can give it a unique fingerprint.

What’s your spin?

Related Posts:
Generate Buzz: Be Remarkable
Being Heard Above the Noise
Are You Running with This?

Don’t miss out on any of the great information shared in this blog. Subscribe to receive each post in your email box. Just click here.

Photo courtesy of Serge Kutuzov.

 

It’s Never Too Late

Last week, I presented a six-hour training session on “You Can Indie Publish and Market Your Book” at the Colorado Christian Writers Conference (I will be presenting it again at the Greater Philadelphia Christian Writers Conference this summer). One of the keynote speakers at the conference was Louise Looney.

I had the opportunity to meet and get to know this lovely lady. Louise embodies the statement “It’s never too late.”

You see, Louise began writing at age 79. In the past six years, she has written three books. Not only has she penned three books, she has independently published her Christian books through Createspace.

Louise sells most of her books through her speaking engagements. However, she wanted to expand her audience and her reach. Her goal is to reach nonChristians with her message to draw them to Christ. To attain this goal, this octogenarian began a YouTube channel. Now, she posts weekly videos on her Looney Tidbits channel.

Louise is inspiring. As an almost 80-year-old, she did not let the “It’s too late” mindset win. You don’t have to be old to have this mindset. I’ve seen much younger authors with this mindset. Sometimes discouragement creates this attitude. I have seen authors who have done very little or no marketing get discouraged when their books do not sell, and they develop this mindset. They think: “It’s too late now. I should have started earlier.”

It’s never too late. It’s never too late to start eating healthier. It’s never too late to start exercising more. It’s never too late to take the time to build better connections with family members. It’s never too late to get right with God—and, it’s never too late to start a new marketing endeavor.

You can start new marketing endeavors at any point, even years after your book has been published if the material is still relevant. So, if you are struggling with marketing and selling your book, take heart. Like Louise, you too can learn a new marketing technique and implement it. Maybe now is the time to:

1. Start a blog.
2. Start a YouTube channel.
3. Get active on social media.
4. Start a podcast.
5. Request to be a guest on podcasts and radio shows speaking to your audience.
6. Volunteer to speak at local churches and other venues.
7. Seek out more book reviews.
8. Go on a blog tour.

The ideas are endless. Take a risk. Start something new to either jump start your books’ sales or to enlarge your audience to increase your reach and your sales.

Related Posts:
Are You Developing an Audience?
Enlarge Your Audience with Micro-Influencers
A Powerful Way to Reach Readers

Don’t miss out on any of the great information shared in this blog. Subscribe to receive each post in your email box. Just click here.

Photo courtesy of Wil Stewart.

10 Book Advertising Ideas for the Physical World

Everyone knows the solid advice for investing their money: Diversify, Diversify, Diversify.
It’s good advice and you probably even follow it. This advice does not just hold true for your financial investments. It also is good advice for your investment in marketing your book.

Yes, diversifying your marketing efforts is solid marketing advice. We live in and operate in the physical world as well as the virtual world (Internet). Therefore, to reach people, you should diversify your marketing efforts to include both the physical world and the online world.

Here are 10 creative ideas for cost-effective ways to advertise your books in the physical world. Let this list spark your own creative ideas for ways that you can market your book in the physical world.

Related Posts:
Are You Marketing Effectively?
Sales Text that Sells
An Interesting Letter

Don’t miss out on any of the great information shared in this blog. Subscribe to receive each post in your email box. Just click here.

A Powerful Way to Reach Readers

Have you ever noticed that a target has multiple rings? When playing darts, the thrower receives the most points for hitting the center circle. Each concentric ring from the center outward to the edge of the target awards the dart thrower fewer points.

The goal is to get your dart in the center of the target. Authors should have the same goal when it comes to their target audience. The closer you can get your marketing darts to reach your core audience, the more success you will have with promoting your books.

For example, a national Christian TV show is not going to reach your core audience as strategically as a blog devoted to that audience will.

Let’s say you wrote a book on Christian parenting for single moms. A national radio show on parenting is not going to reach single moms that same way that a blog written by a Christian single mom for other single moms will. The radio show will reach a wide cross section of both fathers and mothers (a circle further out on your target), while a blog written for single moms will attract only your core audience (the center circle on your target).

I believe that blogs (and podcasts) are a great way to reach your core audience and hit the center of your target with your book promotion efforts. In other words, a review of your book or a guest post on a blog or podcast designed for your target audience will reap a better harvest than arrows slung at the outer edges of your target.

Consider these statistics. Only 50% of Christians read Christian books. However, 87% of blog readers are book buyers.

Do you see the logic? With a national television or radio interview, you reach less than 50% of the audience, while exposure on a blog that speaks to your core audience allows you to reach over 80% of the audience.

If you are not reaching out to bloggers to promote your book, I suggest that you add this strategy to your marketing plan. Start by finding bloggers speaking to your core audience (one good directory can be found at Faithful Bloggers). Then offer your book to the blogger in exchange for a review or offer a guest post (if the blog hosts guest posts) providing useful information for the blog’s audience.

With a little research and effort, you can hone your marketing darts to hit the center of your audience target, effectively reach your core audience, and score bigger rewards.

Related Posts:
Get to Know Your Target Audience
Micro-Target to Get Results
Are You Hitting the Target?

Don’t miss out on any of the great information shared in this blog. Subscribe to receive each post in your email box. Just click here.

Start with Why, Not What

A professional artist recently shared the following statement on Facebook:

“People who are good at selling stuff tell me I need a story. That people buy the story, not the art. Well, here’s my story: I’m a guy who likes to paint. The end.”

He’s right. Marketing experts are pushing “the story” when it comes to selling things. While this artist isn’t ready to give his story, he does have one. He even has a separate story for each painting. His story can be as simple as what inspired him to paint a certain picture.

You, too, as an author have a story. It is why you wrote your book. This story should be part of your marketing pitch.

Most people selling a product—including authors selling books—start with the What. They tell people what they are selling. Marketing experts think that instead of starting with the What, you should start with the Why. Why did you create what you are selling?

Simon Sinek in his Ted Talk “Why Good Leaders Make You Feel Safe” shares that Dell and Microsoft market their products starting with What. “We make computers. Our computers have Intel processors. Buy one.” On the other hand, Apple markets its products starting with the Why. “Everything we do challenges the status quo. We believe in thinking differently. Our products are beautifully designed and user-friendly.”

Simon goes on to say that people don’t buy what you do, they buy why you do it.
This statement is true for authors as well. You will hook more people into buying and reading your book if you start with your story—why you wrote the book.

Telling potential readers that they should read your book on forgiveness because it will help them be able to finally forgive and let go of the bitterness they have been holding is a good message. But, it is not as powerful as telling them that you held onto unforgiveness toward a parent for years until you suffered a heart attack. This was the wake up call you needed to learn to forgive. You are now sharing the six steps to forgiveness that you learned with others.

Notice that the Why does not exclude the What. In other words, in telling the Why, you will incorporate the What. People will know what you are offering, but now they will also understand why, which tugs at their emotions.

I wrote Your Guide to Marketing Books in the Christian Marketplace because I wanted other new small publishers and authors to have the information I wished was available to me when I started out on my independent publishing journey. That’s my Why. What’s yours?

Related Posts:
It’s the Story
The Importance of Finding Your Niche
Is Your Message Distilled?

Don’t miss out on any of the great information shared in this blog. Subscribe to receive each post in your email box. Just click here.

Photo courtesy of Suhyeon Choi