Are You Limiting Yourself?

“This book is for men,” the author said to my daughter as she stood at the book display looking at his book.

“This book caught my eye because I like to travel,” my daughter responded.

“But it’s really for men,” the author countered. “It would make a great dad gift. It’s really for men.”

At that point, my daughter, feeling embarrassed for showing interest in a book “for men” walked off.

Later, she related this story to me. She told me that the book was a travel book with maps and a journal written by a male author. She stated that the author was actively discouraging her from reading his book, even though she was showing interest.

Clearly, this author knew his target audience—men who enjoyed travel. However, he was so tuned to his target audience, that he was limiting himself to “men only”.

Maybe he was not aware that women read books geared for men and that men read books geared for women. While this author may not want to spend his marketing efforts and advertising dollars on women, he could sell more books by keeping in mind that some women might be interested in his book. This mindset would help him keep from shutting out females who show an interest in his book.

One author at CBA Unite shared that she had written a book for young adult females ages 13 to 18. She, too, knew her target audience. However, she went on to say that many moms and dads also read the book. She stated that one of her best reviews was from a dad who read the book.

Knowing your target audience is important. It helps you hone your marketing message and efforts. However, don’t limit yourself to your target audience. After all, a target is just a place to aim.

You should encourage anyone showing interest in your book to read it because:

  1. God can speak to anyone he chooses to through your written words.
  2. Stereotypes are generalizations. They don’t apply to everyone.
  3. The person may be considering purchasing the book as a gift for someone.
  4. Even if your message is not for the person reading the book, they might recommend the book to someone they know will enjoy it.

Whatever you do, never discourage interest in your book. Don’t limit yourself. Keep an open mind when considering who might be interested in reading your book.

Related Posts:
Get to Know Your Target Audience
Are You Developing an Audience?
Which Mindset Do You Have?

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Photo courtesy of Oscar Keys

What’s Your Spin?

According to King Solomon, “What has been will be again, what has been done will be done again; there is nothing new under the sun.” This includes your storyline or the subject matter in your book.

If there is nothing new under the sun, then the information or story you cover in your book is already available to readers. So, why would they read your book?

Ponder this question for a moment. It’s a good question and one many independently published authors have a hard time answering.

Let me answer it for you—in part.

Readers want to read your book for the spin you put on the subject or storyline. In other words, they will want to read your book for how you solve a problem or tell a story in a way that is unique.

To garner attention in today’s information-rich society, you must tell a unique story. You must handle a topic in a manner different from everyone else.

I recently met an author who is publishing a book on grief. I asked her what made her grief book different then all the others on the market. She stated that her book had to do with grief suffered by suicide survivors (those whose loved ones had committed suicide). I mentioned that there are already plenty of books on this subject and asked how hers is different.

She told me that she is a therapist. In each chapter of her book, she not only deals with a grief issue, she also walks the reader through guided questions she uses in a therapy session. In essence, she said, her book allows people to experience therapy for their grief without having to pay for a therapist.

Now that’s a spin. This approach is unique and a great way for this author to sell her book.

What’s your spin? When you find it, make sure that your voice is consistent and all your marketing content (brand message, website, blog, social media, etc.) reflects your spin. Then you will stand out from the crowd and find readers for your book.

While there is nothing new under the sun, every human being is unique. No other human has the same fingerprint as you. The same can be true for your book. The subject matter will not be new, but you can give it a unique fingerprint.

What’s your spin?

Related Posts:
Generate Buzz: Be Remarkable
Being Heard Above the Noise
Are You Running with This?

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Photo courtesy of Serge Kutuzov.

 

It’s Never Too Late

Last week, I presented a six-hour training session on “You Can Indie Publish and Market Your Book” at the Colorado Christian Writers Conference (I will be presenting it again at the Greater Philadelphia Christian Writers Conference this summer). One of the keynote speakers at the conference was Louise Looney.

I had the opportunity to meet and get to know this lovely lady. Louise embodies the statement “It’s never too late.”

You see, Louise began writing at age 79. In the past six years, she has written three books. Not only has she penned three books, she has independently published her Christian books through Createspace.

Louise sells most of her books through her speaking engagements. However, she wanted to expand her audience and her reach. Her goal is to reach nonChristians with her message to draw them to Christ. To attain this goal, this octogenarian began a YouTube channel. Now, she posts weekly videos on her Looney Tidbits channel.

Louise is inspiring. As an almost 80-year-old, she did not let the “It’s too late” mindset win. You don’t have to be old to have this mindset. I’ve seen much younger authors with this mindset. Sometimes discouragement creates this attitude. I have seen authors who have done very little or no marketing get discouraged when their books do not sell, and they develop this mindset. They think: “It’s too late now. I should have started earlier.”

It’s never too late. It’s never too late to start eating healthier. It’s never too late to start exercising more. It’s never too late to take the time to build better connections with family members. It’s never too late to get right with God—and, it’s never too late to start a new marketing endeavor.

You can start new marketing endeavors at any point, even years after your book has been published if the material is still relevant. So, if you are struggling with marketing and selling your book, take heart. Like Louise, you too can learn a new marketing technique and implement it. Maybe now is the time to:

1. Start a blog.
2. Start a YouTube channel.
3. Get active on social media.
4. Start a podcast.
5. Request to be a guest on podcasts and radio shows speaking to your audience.
6. Volunteer to speak at local churches and other venues.
7. Seek out more book reviews.
8. Go on a blog tour.

The ideas are endless. Take a risk. Start something new to either jump start your books’ sales or to enlarge your audience to increase your reach and your sales.

Related Posts:
Are You Developing an Audience?
Enlarge Your Audience with Micro-Influencers
A Powerful Way to Reach Readers

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Photo courtesy of Wil Stewart.

10 Book Advertising Ideas for the Physical World

Everyone knows the solid advice for investing their money: Diversify, Diversify, Diversify.
It’s good advice and you probably even follow it. This advice does not just hold true for your financial investments. It also is good advice for your investment in marketing your book.

Yes, diversifying your marketing efforts is solid marketing advice. We live in and operate in the physical world as well as the virtual world (Internet). Therefore, to reach people, you should diversify your marketing efforts to include both the physical world and the online world.

Here are 10 creative ideas for cost-effective ways to advertise your books in the physical world. Let this list spark your own creative ideas for ways that you can market your book in the physical world.

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A Powerful Way to Reach Readers

Have you ever noticed that a target has multiple rings? When playing darts, the thrower receives the most points for hitting the center circle. Each concentric ring from the center outward to the edge of the target awards the dart thrower fewer points.

The goal is to get your dart in the center of the target. Authors should have the same goal when it comes to their target audience. The closer you can get your marketing darts to reach your core audience, the more success you will have with promoting your books.

For example, a national Christian TV show is not going to reach your core audience as strategically as a blog devoted to that audience will.

Let’s say you wrote a book on Christian parenting for single moms. A national radio show on parenting is not going to reach single moms that same way that a blog written by a Christian single mom for other single moms will. The radio show will reach a wide cross section of both fathers and mothers (a circle further out on your target), while a blog written for single moms will attract only your core audience (the center circle on your target).

I believe that blogs (and podcasts) are a great way to reach your core audience and hit the center of your target with your book promotion efforts. In other words, a review of your book or a guest post on a blog or podcast designed for your target audience will reap a better harvest than arrows slung at the outer edges of your target.

Consider these statistics. Only 50% of Christians read Christian books. However, 87% of blog readers are book buyers.

Do you see the logic? With a national television or radio interview, you reach less than 50% of the audience, while exposure on a blog that speaks to your core audience allows you to reach over 80% of the audience.

If you are not reaching out to bloggers to promote your book, I suggest that you add this strategy to your marketing plan. Start by finding bloggers speaking to your core audience (one good directory can be found at Faithful Bloggers). Then offer your book to the blogger in exchange for a review or offer a guest post (if the blog hosts guest posts) providing useful information for the blog’s audience.

With a little research and effort, you can hone your marketing darts to hit the center of your audience target, effectively reach your core audience, and score bigger rewards.

Related Posts:
Get to Know Your Target Audience
Micro-Target to Get Results
Are You Hitting the Target?

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