It Takes a Step of Faith

The big break! It is what every author longs for. Whether it is connecting with the right influencer to drive sales, securing a foreign rights or film deal, or landing on that national television show guaranteed to bring big exposure, every author dreams of that deal that will take them to the next level.

Step of Faith

Yet, often these breaks come in unexpected ways. Usually they come only after an author takes a step of faith. God meets us when we move out in faith.

Consider examples from the Bible. The Israelites had to follow God’s instruction to march around Jericho each day for seven days before the walls fell. Gideon had to trust God and reduce his army from 32,000 men to 300 men to have victory over the Midianites. Esther had to believe that God had made her queen for a reason and risk her life by going to the King without a summons to save the Jewish people.

Each took a step of faith. This means that they did something without being assured of the outcome. They risked and God showed up.

The same is true for you as an author. You also may need to step out in faith and take a risk before God opens a new door or shows you the next step.

For most authors and publishers, attending a trade show is a step of faith. Money is spent and time is taken from a busy schedule to travel and attend a trade show without any guarantee of a return on the investment.

Authors and publishers who take this step of faith have no assurance that they will secure additional sales or deals as a result of attending a show. Yet, time and time again, I have seen divine appointments happen at trade shows for attending authors.

Christian Indie Publishing Association (CIPA) recently returned from the National Religious Broadcasters 2019 Proclaim Convention where we represented CIPA Members who attended the show with us. Each one of these authors took a step of faith in attending the show—and God did not disappoint. He showed up and great connections were made.

CIPA Members made the following connections:

  • Radio and television interviews with invitations for more after the show.
  • New platforms to take a podcast or radio show to the next level.
  • An invitation to teach at a Bible school in India.
  • A connection with a film maker who wants to create a documentary.
  • Request for rights to translate a book into a foreign language to be published and distributed in another country.

These connections are not magic. Each author will need to follow up and tend the invitation or idea that was discussed. And more opportunities may still come for these authors from the books that were placed in the hands of influencers at the show.

Where is God calling you to step out in faith with your book? I encourage you to take that step. Pray over your action, commit it to God, and watch with anticipation to see what God will do!

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The Benefits of Showcasing Books at Conventions
What’s Your Next Action?
Follow These Four Steps to Success

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Photo courtesy of Daniel Reche.

The Benefits of Showcasing Books at Conventions

Are you thinking about attending a book industry trade show such as Book Expo, CBA Unite, Christian Product Expo (CPE), or NRB Proclaim? These venues present wonderful opportunities to learn about the industry, network, obtain media coverage, and promote your books.

I encourage you to listen to these testimonials from five members of Christian Small Publishers Association (CSPA) who attended the recent NRB Proclaim 17 (National Religious Broadcasters Convention) with us in Orlando. Hear what they have to say about their experience at this convention.

Related Posts:
Finding Connections and Opportunities
Trade Show Value
Trade Shows: A Book Promotion Tool

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Finding Connections and Opportunities

If you have published or are thinking about publishing a Christian book, I encourage you to attend at least one trade show that the book industry hosts. These venues present wonderful opportunities to learn about the book industry and understand what is important in promoting and marketing a book, as well as provide you with a number of new opportunities.

Below are testimonials from two members of Christian Small Publishers Association (CSPA)—one an independently published author and the other a small publisher—who attended ICRS (International Christian Retail Show) with us this summer in Cincinnati. Hear what they have to say about their experience at the show, then consider how attending a trade show might help you in marketing and promoting your book(s).

If you are not yet a member of Christian Small Publishers Association (CSPA), I encourage you to join. One of the benefits of membership in CSPA is that we offer a cost-effective way to attend industry trade shows like ICRS. CSPA is offering a summer membership special of $120 for membership through December 2017—that’s 18 months of membership for less than $7 per month. Join today on CSPA’s website!

Related Posts:
Trade Show Value
Trade Shows: A Book Promotion Tool
Words of Encouragement

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CSPA at ICRS 2014

Last week, Christian Small Publishers Association (CSPA) represented our member publishers at the International Christian Retail Show (ICRS) in Atlanta, Georgia. CBA, the sponsors of the show, reported that buyer attendance this year was up 2.4% over last year.

ICRS is not just about getting books into the hands of retail (i.e. bookstore) buyers. It is also about making connections and networking. There are many other opportunities for authors and publishers at ICRS including securing foreign rights interest in your books, securing media attention and interviews, and finding marketing opportunities.

This year, CSPA celebrated its 10th anniversary at the show. For ten years, CSPA has been representing, promoting, and strengthening small publishers in the Christian marketplace. We had a gorgeous, delicious cake that we shared with show attendees in honor of our milestone in helping small publishers and independent authors with information and marketing opportunities.

Watch the slide show below to view CSPA’s booth at ICRS 2014 and some of our author book signings.

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Scents and Sales

I recently read that researchers in Belgium have discovered that the enticing aroma of chocolate inspired bookstore shoppers to stick around longer. These researchers found that shoppers were more likely to engage in leisurely browsing and ultimately purchased more books when the store was infused with the scent of chocolate.

chocolate

Scientists have long known that smell is deeply connected to our emotional state and influences our behavior in surprising ways. Scents can have positive effects on mood, stress reduction, sleep enhancement, self-confidence, and physical and cognitive performance. This particular study shows that scents can even effect our shopping behavior.

The Belgium chocolate aroma study prompted the researchers to advise retailers that they can make use of pleasant ambient scents to improve a store’s environment, leading consumers to explore the store, and ultimately buy more books.

While you may not be a retailer, if you do in-person events—author book signings, author speaking engagements, trade show booths—then this study holds meaning for you. You, too, can make use of pleasant scents in and around your booth or book selling or signing tables to encourage customers to linger, bringing you more book sales.

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