Just Show Up

Over the many years that I have worked with authors, I have interacted with writers of every personality type—both introverts and extroverts.

Showing Up Brings Opportunities

I have observed:

  • Authors who are excellent sales people and can really sell their books.
  • Authors who are go-getters and can network and make fabulous connections for sales opportunities.
  • Authors who are quiet, yet are able to connect one-on-one when given the opportunity.
  • Authors who are very introverted and don’t converse much with others.

The one thing these authors had in common was that they “showed up”. By this I mean, they accepted an opportunity for exposure and showed up.

Common wisdom says that showing up is 90% of success. Why? Because simply showing up opens up more opportunities.

Christian Indie Publishing Association (CIPA) recently represented Members of the Association at the NRB (National Religious Broadcasters) Convention. The authors that attended were diverse in their personality, skills, and abilities when it came to marketing. Yet, each came away with new opportunities just because they came to the show and made themselves available.

CIPA at NRB

These authors experienced:

  • Multiple interviews with media for radio shows and podcasts
  • Invitations to appear on television shows
  • Invitations to speak at conferences
  • Discussion about purchasing books in bulk to use with a ministry

Prior to the convention, I spoke with an author who was considering attending with Christian Indie Publishing Association (CIPA). He ended up deciding not to attend because he wasn’t ready to promote his book full-time. I assured him that he did not need to be committed to promoting his book full-time to be able to reap the benefits of attending a convention and gaining more exposure for his book.

This author still decided not to attend. As a result, he missed out on a great opportunity to make connections and receive more opportunities for book promotion and sales.

If you are an introverted author who is not comfortable “selling” your book, don’t let that stop you from showing up. Look at events like trade shows, conventions, book fairs, book signings, and even media interviews as simply an opportunity for people to learn about your book and your message. You don’t have to sell. You just have to show up and answer questions.

Next time an opportunity for you to showcase your book comes your way, just do it. Show up and allow God to work.

Related Posts:
Are You Showing Up?
Never Pass Up Publicity Opportunities
It Takes a Step of Faith

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It Takes a Step of Faith

The big break! It is what every author longs for. Whether it is connecting with the right influencer to drive sales, securing a foreign rights or film deal, or landing on that national television show guaranteed to bring big exposure, every author dreams of that deal that will take them to the next level.

Step of Faith

Yet, often these breaks come in unexpected ways. Usually they come only after an author takes a step of faith. God meets us when we move out in faith.

Consider examples from the Bible. The Israelites had to follow God’s instruction to march around Jericho each day for seven days before the walls fell. Gideon had to trust God and reduce his army from 32,000 men to 300 men to have victory over the Midianites. Esther had to believe that God had made her queen for a reason and risk her life by going to the King without a summons to save the Jewish people.

Each took a step of faith. This means that they did something without being assured of the outcome. They risked and God showed up.

The same is true for you as an author. You also may need to step out in faith and take a risk before God opens a new door or shows you the next step.

For most authors and publishers, attending a trade show is a step of faith. Money is spent and time is taken from a busy schedule to travel and attend a trade show without any guarantee of a return on the investment.

Authors and publishers who take this step of faith have no assurance that they will secure additional sales or deals as a result of attending a show. Yet, time and time again, I have seen divine appointments happen at trade shows for attending authors.

Christian Indie Publishing Association (CIPA) recently returned from the National Religious Broadcasters 2019 Proclaim Convention where we represented CIPA Members who attended the show with us. Each one of these authors took a step of faith in attending the show—and God did not disappoint. He showed up and great connections were made.

CIPA Members made the following connections:

  • Radio and television interviews with invitations for more after the show.
  • New platforms to take a podcast or radio show to the next level.
  • An invitation to teach at a Bible school in India.
  • A connection with a film maker who wants to create a documentary.
  • Request for rights to translate a book into a foreign language to be published and distributed in another country.

These connections are not magic. Each author will need to follow up and tend the invitation or idea that was discussed. And more opportunities may still come for these authors from the books that were placed in the hands of influencers at the show.

Where is God calling you to step out in faith with your book? I encourage you to take that step. Pray over your action, commit it to God, and watch with anticipation to see what God will do!

Related Posts:
The Benefits of Showcasing Books at Conventions
What’s Your Next Action?
Follow These Four Steps to Success

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Photo courtesy of Daniel Reche.

The Benefits of Showcasing Books at Conventions

Are you thinking about attending a book industry trade show such as Book Expo, CBA Unite, Christian Product Expo (CPE), or NRB Proclaim? These venues present wonderful opportunities to learn about the industry, network, obtain media coverage, and promote your books.

I encourage you to listen to these testimonials from five members of Christian Small Publishers Association (CSPA) who attended the recent NRB Proclaim 17 (National Religious Broadcasters Convention) with us in Orlando. Hear what they have to say about their experience at this convention.

Related Posts:
Finding Connections and Opportunities
Trade Show Value
Trade Shows: A Book Promotion Tool

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Finding Connections and Opportunities

If you have published or are thinking about publishing a Christian book, I encourage you to attend at least one trade show that the book industry hosts. These venues present wonderful opportunities to learn about the book industry and understand what is important in promoting and marketing a book, as well as provide you with a number of new opportunities.

Below are testimonials from two members of Christian Small Publishers Association (CSPA)—one an independently published author and the other a small publisher—who attended ICRS (International Christian Retail Show) with us this summer in Cincinnati. Hear what they have to say about their experience at the show, then consider how attending a trade show might help you in marketing and promoting your book(s).

If you are not yet a member of Christian Small Publishers Association (CSPA), I encourage you to join. One of the benefits of membership in CSPA is that we offer a cost-effective way to attend industry trade shows like ICRS. CSPA is offering a summer membership special of $120 for membership through December 2017—that’s 18 months of membership for less than $7 per month. Join today on CSPA’s website!

Related Posts:
Trade Show Value
Trade Shows: A Book Promotion Tool
Words of Encouragement

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CSPA at ICRS 2014

Last week, Christian Small Publishers Association (CSPA) represented our member publishers at the International Christian Retail Show (ICRS) in Atlanta, Georgia. CBA, the sponsors of the show, reported that buyer attendance this year was up 2.4% over last year.

ICRS is not just about getting books into the hands of retail (i.e. bookstore) buyers. It is also about making connections and networking. There are many other opportunities for authors and publishers at ICRS including securing foreign rights interest in your books, securing media attention and interviews, and finding marketing opportunities.

This year, CSPA celebrated its 10th anniversary at the show. For ten years, CSPA has been representing, promoting, and strengthening small publishers in the Christian marketplace. We had a gorgeous, delicious cake that we shared with show attendees in honor of our milestone in helping small publishers and independent authors with information and marketing opportunities.

Watch the slide show below to view CSPA’s booth at ICRS 2014 and some of our author book signings.

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