Connection—it’s what every human seeks. Humans are social beings. We are born into a social unit called a family, and we have the desire for relationships built into our DNA.
All humans look for connections. We look for connections with other people, with ideas, with nature, and with purpose. The things we connect with, we pursue.
This concept of connectivity can be used in promoting books. The goal is to get people to connect with your message, your book’s cover image, or the book’s story. Once someone has connected with one of these things, they are more likely to purchase your book.
One way that many authors and publishers are pursuing connectivity in their promotional efforts is through creating engaging book videos. Book videos are much like movie trailers; they show what a book is about with pictures, words, and music.
Engaging, short videos work the best for connecting people to a book. While book videos appear to be the most effective for fiction works, they can also help connect people to a nonfiction book as well.
While there are many studios that are willing to create a book video for authors and publishers, most charge a substantial fee. Fortunately, there are a few do-it-yourself services online that offer you the ability to create a slick-looking book video either free or for a small fee. These include:
Each of these video-making sites allows you to upload your video around the Internet to YouTube and other social media sites. If you create a book video for your book, place the video on your website, your blog, Amazon, YouTube, Facebook, and all your social media sites.
Remember the purpose of create a book video is to increase the possibility that readers will connect with your message or story. Our world is bombarded by media noise. The messages trying to grab our attention are unending. To compete, you must jump in and try to grab some of the attention. Book videos are one way to compete and, hopefully, tip the scales in your favor.