Connectivity

Connection—it’s what every human seeks. Humans are social beings. We are born into a social unit called a family, and we have the desire for relationships built into our DNA.
All humans look for connections. We look for connections with other people, with ideas, with nature, and with purpose. The things we connect with, we pursue.

connectivity

This concept of connectivity can be used in promoting books. The goal is to get people to connect with your message, your book’s cover image, or the book’s story. Once someone has connected with one of these things, they are more likely to purchase your book.

One way that many authors and publishers are pursuing connectivity in their promotional efforts is through creating engaging book videos. Book videos are much like movie trailers; they show what a book is about with pictures, words, and music.

Engaging, short videos work the best for connecting people to a book. While book videos appear to be the most effective for fiction works, they can also help connect people to a nonfiction book as well.

While there are many studios that are willing to create a book video for authors and publishers, most charge a substantial fee. Fortunately, there are a few do-it-yourself services online that offer you the ability to create a slick-looking book video either free or for a small fee. These include:

You can also check out two book videos created using Animoto on YouTube by clicking here and here.

Each of these video-making sites allows you to upload your video around the Internet to YouTube and other social media sites. If you create a book video for your book, place the video on your website, your blog, Amazon, YouTube, Facebook, and all your social media sites.

Remember the purpose of create a book video is to increase the possibility that readers will connect with your message or story. Our world is bombarded by media noise. The messages trying to grab our attention are unending. To compete, you must jump in and try to grab some of the attention. Book videos are one way to compete and, hopefully, tip the scales in your favor.

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Creating A Book Video Trailer

Movie trailers, music trailers, book trailers, online video is all the rage. Over six billion hours of video are watched each month on YouTube—that’s almost an hour for every person on Earth.

Increasingly, marketers are turning to videos to engage customers. If you have been thinking about creating a video trailer for your newest book, but are feeling like you can’t afford to create one, I have good news for you.

One website, Animoto, allows you to create a video in a few east steps: upload photos, select a video style, select music, add a few words of your own, and then, download, embed, or share your video via Facebook, YouTube, Vimeo, Twitter, and more. Animoto has a very reasonable pricing structure. In fact, you can create a free 30 second video using the site.

Book video trailers don’t have to be long or complicated. Check out this book trailer that is just about 30 seconds in length. It is simple, yet compelling.

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Is Fear Holding You Back?

Are you still flirting with the idea of creating a book trailer for your books? Are you stymied by the idea that you have to have state-of-the-art equipment and techniques to accomplish a professional-looking video?

If you are still pondering starting to use videos to promote your books, don’t let fear hold you back.

Watch this great YouTube video on advice for getting started. It will leave you thinking, “I can do this too.”

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Do You Need a Book Trailer for Your Book?

Internet users now spend more time watching videos online then they do performing searches via search engines. Half the United States population watches at least one online video per month.

How about you? Have you watched a YouTube or other online video in the past month?

With so much video watching going on, Darcy Pattison believes that book trailers are a powerful promotional tool for a book. She has thoroughly researched both the conceptual piece of creating a video as well as the technical process of creating one. She put all her knowledge into an ebook titled The Book Trailer Manual.

Prior to making the book available to the public, Darcy made promotional copies of her ebook available to industry leaders in an effort to raise awareness for her book and drive traffic for sales. Smart move. She sent me a link to download her ebook for free. I downloaded it and read it. Now I am writing about it so that you can have access to this good resource.

Darcy has done a thorough job of walking her readers through all aspects of creating a promotional book trailer. The first section of the book helps the reader determine what type of video would be best for his book and teaches the reader how to create a concept for a book trailer. A worksheet on creating a great concept for a book trailer is even included in the appendix.

The second half of the book is the technical portion. Darcy shows her readers many of the hardware and software options for creating their own book videos.

At the end of the book, Darcy lists 42 websites where authors and publishers can upload their promotional book trailers. I was highly disappointed that she failed to mention any Christian book trailer websites such as ChristianBookVideos.comCatholicBookVideos.com, GodTube.com, and BlackChristianBookVideos.com.

However, if you are seriously considering creating a promotional book trailer for your book and are unsure where to start, I do recommend this book. While the price is steep for an ebook ($19.99) I think it would be worth the investment if you wanted to create your own book trailer (rather than outsource the job for several hundred dollars) and needed help.

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Wasted Trailers

The first annual Moby Awards for the best and worst in book trailers recently announced their winners.

One of the award categories was “Least Likely Trailer to Sell the Book.” The winner of this award went to Sounds of Murder by Patricia Rockwell. The video has since been removed from YouTube (I guess the author wasn’t happy about the award).

I personally think that the following book video should have been nominated and should have won the “Least Likely Trailer to Sell the Book” in the Moby Awards.

While this trailer has received over 500 views on YouTube, the book has not yet garnered one review on Amazon.com. The author went to some trouble to put together a book video. Too bad he hasn’t made the effort to find just one of his friends to post a review on Amazon.

Self-published authors, take a few lessons from this author’s missteps.

First, make sure your book has an awesome cover design that draws a potential reader to it. Your book cover is one of your most important marketing tools.

Second, make sure you have some friends who are willing to post reviews of your book on the major online bookstores such as Amazon.com and BarnesandNoble.com.

Third, don’t let your book’s promotional video be eligible to win the “Least Likely Trailer to Sell the Book” category in the Moby Awards.


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