Use This Medium to Promote Your Books

Online video viewing continues to grow. Tapping this medium to promote your books can be smart marketing.

According to the research by Pew as outlined in the YouTube video below, comedy, educational, and how-to videos top the list of what people are viewing. Watch this video, and then think about how you tap into this trend and create an educational, how-to, or humorous video to promote your book.

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Connectivity

Connection—it’s what every human seeks. Humans are social beings. We are born into a social unit called a family, and we have the desire for relationships built into our DNA.
All humans look for connections. We look for connections with other people, with ideas, with nature, and with purpose. The things we connect with, we pursue.

connectivity

This concept of connectivity can be used in promoting books. The goal is to get people to connect with your message, your book’s cover image, or the book’s story. Once someone has connected with one of these things, they are more likely to purchase your book.

One way that many authors and publishers are pursuing connectivity in their promotional efforts is through creating engaging book videos. Book videos are much like movie trailers; they show what a book is about with pictures, words, and music.

Engaging, short videos work the best for connecting people to a book. While book videos appear to be the most effective for fiction works, they can also help connect people to a nonfiction book as well.

While there are many studios that are willing to create a book video for authors and publishers, most charge a substantial fee. Fortunately, there are a few do-it-yourself services online that offer you the ability to create a slick-looking book video either free or for a small fee. These include:

You can also check out two book videos created using Animoto on YouTube by clicking here and here.

Each of these video-making sites allows you to upload your video around the Internet to YouTube and other social media sites. If you create a book video for your book, place the video on your website, your blog, Amazon, YouTube, Facebook, and all your social media sites.

Remember the purpose of create a book video is to increase the possibility that readers will connect with your message or story. Our world is bombarded by media noise. The messages trying to grab our attention are unending. To compete, you must jump in and try to grab some of the attention. Book videos are one way to compete and, hopefully, tip the scales in your favor.

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Creating A Book Video Trailer

Movie trailers, music trailers, book trailers, online video is all the rage. Over six billion hours of video are watched each month on YouTube—that’s almost an hour for every person on Earth.

Increasingly, marketers are turning to videos to engage customers. If you have been thinking about creating a video trailer for your newest book, but are feeling like you can’t afford to create one, I have good news for you.

One website, Animoto, allows you to create a video in a few east steps: upload photos, select a video style, select music, add a few words of your own, and then, download, embed, or share your video via Facebook, YouTube, Vimeo, Twitter, and more. Animoto has a very reasonable pricing structure. In fact, you can create a free 30 second video using the site.

Book video trailers don’t have to be long or complicated. Check out this book trailer that is just about 30 seconds in length. It is simple, yet compelling.

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Is Fear Holding You Back?

Are you still flirting with the idea of creating a book trailer for your books? Are you stymied by the idea that you have to have state-of-the-art equipment and techniques to accomplish a professional-looking video?

If you are still pondering starting to use videos to promote your books, don’t let fear hold you back.

Watch this great YouTube video on advice for getting started. It will leave you thinking, “I can do this too.”

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