3 Ways to Amplify Your Readers’ Praise

They say 90% of the promotion of a book comes through word of mouth. But you’ve somehow got to get your book into the hands of those mouths first!”  —Claudia Osmond, author

This quote sums up the struggle all authors and publishers face. The first step is getting your books into the hands of people who would love to talk about them. The next step is amplifying those word-of-mouth messages.

Amplify Your Readers' Praise

The more people talking about your books, the more noise they make. When noise is generated, other readers take notice. Sadly, if you have not yet developed a large following of readers, the noise your reader’s word-of-mouth makes may be more like a whisper.

Your challenge is to take that whisper and amplify it so that it becomes louder so more people can hear it. This is where the strategy of engaging your readers to help you market your book comes into play. As an author, you can engage your readers in your marketing efforts in the following three ways.

1.  Feature testimonials.

Readers that enjoy or benefit from your book will sometimes write a review, share a thought with you, or even give you a testimonial on how your book has helped them. Post these reviews, thoughts, and testimonials on your website, share them across your social media platforms, and use them in your marketing materials. They are gold.

2.  Elicit feedback.

One great way to engage your readers is to ask them for feedback. You can use opinion polls to ask your readers and fans which one of two characters in your book they liked better, which of two pieces of advice helped them the most, etc.

Post these polls on your blog and social media sites to encourage readers to interact with you. You can use a service like FyreBox, Interact, or SurveyMonkey to create free quizzes.

Once you have responses to your quiz, then use the responses to magnify your readers’ word-of-mouth further. Post the quiz results on your blog and social media sites. Spread the news about what readers are saying about your book based on your quiz.

3.  Leverage social proof.

“Social proof” is a term that refers to the phenomenon that people assume that others possess more knowledge about a situation or product than they do. Thus, individuals look at what other people are doing or saying to help them decide how they will act.

You can leverage social proof by using reach marketing. Reach marketing is where your followers spread your message to their followers on social media and thus exponentially expand the reach or your message. You can use a service like Pay with a Tweet to offer content or a discount to readers in exchange for a social media post about the content or discount.

Related Posts:

What Influences Book Purchasing Decisions?
Are You Doing This with Your Website?
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Photo by Andrea Piacquadio.

Your Book Matters

The COVID-19 pandemic is taking a toll on our world. COVID is damaging our human connections.

Your Book Matters

A recent study by Barna found:

The relational well-being of Americans was already strained prior to the pandemic. U.S. adults and practicing Christians alike noted anxiety and depression as the most commonly faced challenges to relational satisfaction, with 40 percent of all U.S. adults and 34 percent of practicing Christians saying this is true.

More than half of all U.S. adults (58%) and practicing Christians (54%) say they have at least one relational or emotional / mental health issue that impacts their relationships. Younger generations were also already reporting higher levels of loneliness and a longing for connection.

A pandemic shakes up our sense of safety. It brings a new struggle to life. Struggles often highlight deep wounds and problems that lurk in our lives. Issues like:

  • Ungrieved losses.
  • Unresolved conflict.
  • Unforgiven hurts.
  • Unconfronted sin.

Christians and non-believers alike need the Good News that you share in your book. This Good News includes:

  • You are not alone.
  • Jesus loves you.
  • Jesus still heals.
  • Jesus gives new and abundant life.
  • Joy is available for the taking.
  • Heaven—a place with no more sorrows—awaits you.

Studies reveal that during this pandemic, people are reading more. In fact, Unit sales of print books were up 6.4% in the first nine months of 2020.

This means that the interest in books has increased this year. Now is a great time to let people know about your book and how your book can give them a solution to a struggle they face.

Right now, people desperately need hope. God’s timing is not wrong. Your book is just what someone needs today to improve their life.

Don’t shrink from promoting your book as this pandemic continues to rage. Someone needs to hear the words of encouragement, healing, and hope that your book offers.

In January of this year, I presented a keynote address at the Capital Christian Writers Fellowship Conference. The topic of the keynote was “What Makes a Book Christian?”

What Makes a Book Christian?

In my talk, I proposed that the following three things make a book “Christian”:

  1. Points People to God
  2. Reveals Biblical Truth
  3. Offers Hope

This last one—hope—is in short supply today. Globally one million people commit suicide every year—that is one person every 40 seconds. Calls to suicide hotlines have skyrocketed during the pandemic.

By the way, Members of Christian Indie Publishing Association (CIPA) have access to the audio file of the complete 40-minute talk.

If you are struggling with how best to promote your book, I suggest that you read my book Your Guide to Marketing Christian Books. It is full of great ideas with specific resources to help you get the word out about your book.

Related Posts:

It’s All About Hope
Hope: The Vital Message
Your Christian Book is Crucial

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Photo by Christina Morillo.

Don’t Get Lost in the Noise

The November issue of the Christian Indie Publishing Journal—the monthly newsletter for Members of the Christian Indie Publishing Association (CIPA)—sports an article on “10 Ways to Increase the Effectiveness of Your Social Media Posts“. The article highlights how the amount of information shared on social media is overwhelming.

Christian Indie Publishing Journal

Each post on social media competes with thousands of other posts for people’s attention. There is a lot of noise on the Internet drowning out your small voice. In fact, studies show:

  • There are 456,000 tweets sent on Twitter every minute.
  • On Facebook, 293,000 statuses are updated each minute.
  • Over 95 million photos and videos are shared on Instagram every day.

The amount of data that is produced on the Internet is mind boggling. That is why CIPA choose to provide guidance to our Members to help them create social media posts that grab people’s attention.

If you want access to this article, you can join Christian Indie Publishing Association (CIPA). In the meantime, check out this infographic showcasing how much data is generated on the Internet every minute.

Internet Data Stats

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Two Truths You Should Know About Social Media
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7 Traits for Indie Author Success

Every book is a startup business. A book needs a mission statement, a marketing plan, and a budget. As an indie author, these are all your responsibility—making you an entrepreneur. Do you have an entrepreneurial mindset?

7 Traits for Indie Author Success

Indie authors are entrepreneurs. Successful entrepreneurs have a number of things in common. These individuals have a way of thinking and acting that is different from other people. The good news is that anyone can learn to think and act like an entrepreneur and reap the benefits. Following are seven distinct traits of entrepreneurs.

1.  Have Passion

Entrepreneurs tend to be highly passionate about their work. In truth, this passion is what often propels them to success. After all, passion is contagious. As an author, no one else is going to be as passionate about your book as you are. Don’t expect others to sell your book for you. As the author, you are the one with the belief in your message. Let your energy shine through when you talk with others.

2.  Try New Things

An open mind is required to try new things. Don’t stay set in your ways. Successful marketing requires that you adopt new strategies. Instead of just hearing or thinking about new great marketing ideas, try some out. Watch what other successful authors are doing and use what makes sense for your books.

3.  Willing to Take Risks

Little is gained without risk. Entrepreneurs have to be willing to take risks to move their business forward. As an author, both publishing and marketing your book involve risks. Sometimes you have to risk money for advertising and promotion with no guarantee that you will have a return on your money. Be willing to take risks, but be wise about the risks you take. Do your homework to minimize your losses.

4.  Network with Others

Business is all about relationships. Solid relationships are the pathway to success. After all, the number one reason people buy a book is because they are familiar with the author. The more you work on building relationships with readers, the wider your audience will be for your book. Building relationships with other authors can also help pave the way for more success. Collaboration is a powerful tool.

5.  Think Outside the Box

Entrepreneurs are creative problem solvers. They are able to apply unconventional approaches to overcome challenges. As an author, your challenge is to get your book noticed. This takes creative, out-of-the-box thinking. Being able to brainstorm creative techniques for your book promotion strategies is important.

6.  Ready for Roadblocks

Entrepreneurs understand that they will face problems and challenges. Being mentally prepared to deal with these setbacks is crucial for success. Life and business are not easy. As an author, you will run into roadblocks and become frustrated when your efforts don’t produce fruit. A mindset that is ready to overcome challenges will serve you well.

7.  Determination

Determination is all about the firmness of your purpose. Determined individuals don’t easily give up. They stick it out for the long haul. Entrepreneurs know they must do hard work to succeed. Determination will get you where brains and brawn cannot. So, be determined, be resolved to do what it takes to get your book and message to the people who need it.

I encourage you to incorporate these seven traits into your life and act like the entrepreneur you already are as an indie author. When you do, you will experience more success.

Related Posts:

Overcoming Roadblocks to Marketing
What Successful Authors Do
Three Lessons from a Successful Entrepreneur

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Photo courtesy of Tumisu.

Marketing Ideas for the Technology-Challenged Author

One of the questions that I frequently encounter when I speak at writers conferences is:

 “I’m not tech savvy. Are there other ways to market a book besides social media?”

Marketing for Technology-Challenged Authors

My answer is always “of course”. Social media is just one tool in an author’s marketing toolbox. There are numerous tools in a toolbox. Over reliance on one tool is not good. After all, not all situations need a screwdriver. In the same respect, not all readers use social media, and social media is not the only way to reach readers.

If you can relate to these authors who are not tech savvy or if social media is not your preferred method to gain exposure for your books, take heart. There are other tools. Following are five book marketing methods that don’t require you to be engaged online.

1.  Speaking

 Speaking engagements are a powerful marketing tool. The number one reason people purchase a book is because they know the author. The reader may know the author because they have read other books by the author, or they may know the author because they have heard the author speak.

Start by finding local speaking engagements with your target audience. All sorts of venues seek speakers. Local rotary clubs, schools, retirement centers and churches are a great place to start.

2.  Media Interviews

 Radio is still alive and well. If you include online radio shows and podcasts, radio is growing. Every talk radio show needs guests. Research your local radio stations and find those that interview authors. Then approach the show’s producer with a request to be a guest.

Christian Indie Publishing Association (CIPA) provides Members with a list of over 100 podcast and radio shows seeking guests. This list includes contact information for each show’s producer. In addition, CIPA provides its Members Guides on how to make a pitch for a guest spot on a radio or podcast show. You can Join the Association today for just $110 for Membership through December 2021.

3.  Local Print Interviews

 Most communities across America either have a local newspaper or magazine for their residents. Many of these publications feature articles about local residents and their interesting ventures.

As an author, you qualify as newsworthy. Approach your local magazine or newspaper and let them know that you are a local author to see if they may be interested in featuring you in their publication.

4.  Articles

Christian Writers Market GuidePrint is not dead. Over two-thirds of Americans still read print magazines. Magazines are always in need of material. Most magazines accept article submissions from writers. You can write articles related to your book’s topic and submit them to magazines for publication.

In your byline, be sure to mention that you are an author and include the name of your book. You can find a listing of Christian magazines and the type of articles each one is seeking in the Christian Writers Market Guide.

5.  Mailings

Over half of all Americans (56%) say receiving snail mail is a pleasure. Snail mail boasts a higher open rate then email. You can rent a mailing list of your target audience and send out a mailing announcing your book.

When my book, The Adoption Option, was published, I rented a mailing list of adoption agencies around the country. I then sent a postcard to each of these agencies with information about my book.

As an author, you have numerous tools at your disposal for marketing. All your book marketing does not have to be done online. Be creative. Look around and see what other companies with products are doing in the physical world and mimic their ideas to gain more exposure for your books.

Related Posts:

Are You Overlooking This Powerful Marketing Tool?
How to Land Local Media Coverage
Do You Suffer from Fear of Public Speaking?

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