It’s All About Hope

I recently had a conversation with a lady who suffers from a mental illness that is mostly stabilized with medication. This woman also struggles from a chronic illness (she is facing possible dialysis) and is in a difficult marriage. She shared with me that someone in her church recently gave her a book of prayers.

This lady started to read some of these prayers at night and they are helping her. I asked her how they were helping. She replied, “By giving me hope. I often feel hopeless at night and reading a couple of the prayers brings me hope.”

This is why we write and publish Christian material—to bring people hope. Hope:

  • For God’s healing.
  • For God’s provision.
  • For God’s comfort and peace.
  • That life is not in vain.
  • For a purpose to keep living.
  • That life can get better.
  • That God will work all things together for good.
  • For eternal life in heaven where there will be no effects of sin, thus no pain or sadness.

I believe hope is needed more than ever today. Over the past three decades, Americans’ view of the Bible as the literal word of God has been declining, while their view that the Bible is a collection of fables, myths and history recorded by man has been increasing. A recent Gallup poll shows that fewer than one in four Americans (24%) now believe the Bible is “the actual word of God, and is to be taken literally, word for word.” This is the first time in Gallup’s four-decade trend that biblical literalism has not surpassed biblical skepticism.

But what about you, author, have you lost your hope? Are you discouraged, wondering if your writing is making a difference in anyone’s life?

Ask yourself: Is it worth it for one? If only one person were encouraged and found hope in your book(s), would your effort be worth it?

This is a tough question. If you can’t answer this question in the affirmative, I would suggest that you check your motives. Are you writing for God—or for human glory? Hebrews exhorts us to “encourage one another daily, as long as it is called ‘Today,’ so that none of you may be hardened by sin’s deceitfulness.” James tells us that “whoever turns a sinner from the error of their way will save them from death and cover over a multitude of sins.”

One is enough.

To bring hope is a noble calling. Your book might mean the difference for someone between a hopeless existence and a hopeful life. Keep writing and publishing for God’s glory.

Related Posts:
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Are You Lacking Motivation?

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Photo courtesy of Blake Richard Verdoom

Are You Looking for a Formula?

As Americans, we love prescriptions and formulas to follow. Just prescribe a program for people to lose weight, get in shape, de-clutter their house, or extend the life of their vehicle, and thousands race to put the formula into practice.

Sadly, there is no formula for marketing a book to make it a best-seller. Many authors who have found the right mix of marketing strategies for their own book will try to sell you their formula, but never does one marketing formula work for all types of books. If one formula did, it would have already been patented.

Since books are sold mostly through bookstores (whether online or physical), authors and publishers rarely have the ability to find out how their readers discovered their books. Hence, it is difficult for authors and publishers to know which of their marketing efforts are providing the best results.

Christian Small Publishers Association (CSPA) asks on our membership application how the applicant heard about CSPA. Here are the responses from the most recent eight applications:

  • Word-of-mouth and internet browsing
  • The Christian Writer’s Market Guide
  • Christian Writers Conference
  • CSPA was referenced in various online forums
  • A friend who is an editor for various ministries and small publishing houses
  • Referral from another independent author
  • Email
  • Internet

As you can see, there is no one referral source. Other than word-of-mouth from various places, the ways that these authors and publishers heard about CSPA varied greatly.

The same is most likely true for your books. While surveys of readers reveal that word-of-mouth is the number one way people decide to purchase a book, this word-of-mouth can vary greatly from a friend, relative, coworker, a blog post, a social media post, or from someone who knows the author.

Remember, there is no formula. No two books can be marketed the exact same way and receive the same results. You must experiment to find the sweet mix of marketing activities that reaches your target audience effectively.

I encourage you to heed the advice of King Solomon in Ecclesiastes, “Sow your seed in the morning, and at evening let your hands not be idle, for you do not know which will succeed, whether this or that, or whether both will do equally well.

These words, penned thousands of years ago, are still true. In marketing a book, you do not know which activities will succeed, so sow numerous and diverse efforts for the best results. I believe that it is the mix (not one thing) that provides the best results.

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A Good Marketing Guideline
Marketing is Murky
Spending Precious Marketing Dollars

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Why Would Someone Buy Your Book?

The number one reason people buy a book is because they have a connection to the author. This connection can come in a variety of forms:

  • They personally know the author.
  • They have heard the author speak.
  • They have read other books by the author.
  • The author is an influencer they listen to, watch, or follow.
  • They have a friend or family member who has recommended the author or book.
  • A publication or organization they trust recommends the book.

Sometimes people buy books they discover in a bookstore or online because they are looking for a good read or a book on a particular subject to help them with a problem they have. However, the majority of the time, people purchase a book because they have some type of connection to the author.

Are you making connections with readers?

I recently heard a speaker say that there are four reasons people will do business with you. These four reasons are:

  1. They like you.
  2. They trust you.
  3. They find you competent.
  4. They believe you have integrity.

How are you doing on these measures as an author? Are you likable? Are you providing potential readers with competent, trustworthy information that can improve or enrich their lives in some way? Are you a person of integrity?

According to Dictionary.com, one definition of connect is to associate mentally or emotionally. Do you want to make a connection with readers so that they buy your books? Then associate mentally and emotionally with them.

An easy place to start connecting mentally and emotionally with potential readers is through social media. Join the conversation. Spend more time responding to others and being empathetic to their needs. Develop a connection before you bring their attention to your book and what it can do for them.

Remember, Jesus often asked people “What do you want?” when they came to him. He did not assume that he knew their need. He asked them to tell him. Once they told him, he provided. Follow his example.

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It’s Never Too Late

Last week, I presented a six-hour training session on “You Can Indie Publish and Market Your Book” at the Colorado Christian Writers Conference (I will be presenting it again at the Greater Philadelphia Christian Writers Conference this summer). One of the keynote speakers at the conference was Louise Looney.

I had the opportunity to meet and get to know this lovely lady. Louise embodies the statement “It’s never too late.”

You see, Louise began writing at age 79. In the past six years, she has written three books. Not only has she penned three books, she has independently published her Christian books through Createspace.

Louise sells most of her books through her speaking engagements. However, she wanted to expand her audience and her reach. Her goal is to reach nonChristians with her message to draw them to Christ. To attain this goal, this octogenarian began a YouTube channel. Now, she posts weekly videos on her Looney Tidbits channel.

Louise is inspiring. As an almost 80-year-old, she did not let the “It’s too late” mindset win. You don’t have to be old to have this mindset. I’ve seen much younger authors with this mindset. Sometimes discouragement creates this attitude. I have seen authors who have done very little or no marketing get discouraged when their books do not sell, and they develop this mindset. They think: “It’s too late now. I should have started earlier.”

It’s never too late. It’s never too late to start eating healthier. It’s never too late to start exercising more. It’s never too late to take the time to build better connections with family members. It’s never too late to get right with God—and, it’s never too late to start a new marketing endeavor.

You can start new marketing endeavors at any point, even years after your book has been published if the material is still relevant. So, if you are struggling with marketing and selling your book, take heart. Like Louise, you too can learn a new marketing technique and implement it. Maybe now is the time to:

1. Start a blog.
2. Start a YouTube channel.
3. Get active on social media.
4. Start a podcast.
5. Request to be a guest on podcasts and radio shows speaking to your audience.
6. Volunteer to speak at local churches and other venues.
7. Seek out more book reviews.
8. Go on a blog tour.

The ideas are endless. Take a risk. Start something new to either jump start your books’ sales or to enlarge your audience to increase your reach and your sales.

Related Posts:
Are You Developing an Audience?
Enlarge Your Audience with Micro-Influencers
A Powerful Way to Reach Readers

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Photo courtesy of Wil Stewart.

10 Book Advertising Ideas for the Physical World

Everyone knows the solid advice for investing their money: Diversify, Diversify, Diversify.
It’s good advice and you probably even follow it. This advice does not just hold true for your financial investments. It also is good advice for your investment in marketing your book.

Yes, diversifying your marketing efforts is solid marketing advice. We live in and operate in the physical world as well as the virtual world (Internet). Therefore, to reach people, you should diversify your marketing efforts to include both the physical world and the online world.

Here are 10 creative ideas for cost-effective ways to advertise your books in the physical world. Let this list spark your own creative ideas for ways that you can market your book in the physical world.

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Are You Marketing Effectively?
Sales Text that Sells
An Interesting Letter

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