Creative Marketing with Bookmarks

Effectively promoting a book takes dedication and effort—and not just a little effort, a lot of effort.

There are more books available today than at any other time in history. Some estimate that Amazon has over 11 million titles available for purchase on its site with a new book added every five minutes. With so many books competing for readers’ attention, creative efforts are necessary to grab that attention.

I am always on the lookout for creative marketing ideas. I like to pass these ideas on to authors, so that you can either copy the idea or use it to get your own creative juices flowing for out-of-the-box marketing ideas for your own books. I frequently highlight innovative ideas that I come across on this blog and a number are listed in my book Your Guide to Marketing Books in the Christian Marketplace.

Recently, I ran across an author who suggested that since bookmarks are cheap to produce (you can purchase a thousand bookmarks for under $100), that authors should make use of them in their book promotion activities. This author said that he had printed a number of bookmarks with the image of his book and a little information about it, along with the URL of his book’s website. He then offered a stack of these bookmarks to his local public library.

This author figured that since public libraries have tight budgets, they can’t afford to purchase trinkets to give to patrons. So, offering his bookmarks as a freebie that his local library could give to their patrons was a win-win proposition.

This sounds like a good idea. Since many people still read print books, bookmarks are a great handout. However, many public libraries might be reluctant to accept a bookmark for a book that promotes Christianity and/or is not available for checkout in their library system. So, where else might Christian authors use bookmarks to promote their books?
Here are four ideas I came up with.

  1. Offer your bookmarks to your local church’s library or bookstore to give to patrons.
  2. If you have a book for children or young adults, offer your bookmarks to local Christian schools to give to the students in whatever grades your book is geared to.
  3. If you have a book geared for seniors, offer your bookmarks to your local senior center to give to seniors who frequent the center.
  4. Put a stack of your bookmarks in your local Little Free Library for your neighbors to use.

If you have more ideas on how Christian authors can use bookmarks to promote a book, please share them.

Related Posts:
Publicity Stunts
Another Creative Book Promotion Idea
Extreme Marketing

Don’t miss out on any of the great information shared in this blog. Subscribe to receive each post in your email box. Just click here.

Do You Have a Bookmark?

With more print books still being consumed than digital books, bookmarks are still important. Print book readers need to mark where they are when they put a book down for a while. Most people don’t like to dog ear the pages of their books.

Since readers still need bookmarks, bookmarks remain a good marketing tool for authors. If you are promoting a book, make some bookmarks to give away. Bookmarks are inexpensive to create and they can help promote your books.

Carry your bookmarks with you and hand them out wherever you go. At the doctor’s office, if you see someone reading offer the person one of your bookmarks. In the airport, offer readers your bookmark to use in their book. Give some of your bookmarks to your local church library to offer to their patrons. Give them to your friends and acquaintances. The places you can hand out bookmarks are endless.

Check out this humorous look at what people do when they don’t have a bookmark.

Bookmark and Share