Evaluating Your Social Media Interactions

Many authors wonder whether the time they spend on social media is treasure or trash. Few can directly equate time spent on social media with increased book sales. For most, increased time on social media does not usually correlate to an uptick in book sales.

How do you determine which social media sites to engage on and how much time to spend there?

There are no hard and fast rules to these questions. However, the following information may help you shape a useful plan for yourself in regards to which social media platforms to use and expectations for the time you spend.

1. The world has embraced social media.

The company, We Are Social, tracks internet and social media usage worldwide. Below is their chart showing that 50% of world’s population uses the internet and three-fourths of these internet users (37% of the world’s population) are actively engaging on social media online.

2.  A majority of Americans use social media.

The Pew Research Center tracks social media usage in the United States. Their studies show that ten years ago, only 7% of Americans used social media. That number grew to 65% in 2016, with 76% of U.S. internet users active on social media.

3.  Facebook remains the most popular social media site across generations.

According to Sprout Social, some 65% of Gen Xers and Baby Boomers report that Facebook is their favorite social media site, while 33% of Millennials rate it as their favorite.

4.  Facebook has a greater engagement rate per follower than Twitter or LinkedIn.

Instagram has the greatest engagement rate of all the social media sites—an average of 50 interactions per post per 1,000 followers. However, Facebook’s engagement rate is higher than Twitter or LinkedIn. According to TrackMaven, Facebook’s boasts an average of five to six interactions—likes, comments, and shares—per 1,000 followers per post, while LinkedIn’s rate is three interactions per 1,000 followers and Twitter’s is one per 1,000 followers.

If you are an author, you should be using social media as one strategy to connect with readers and draw people to your books. It’s a medium you can’t afford to overlook since the majority of internet users engage in social media usage.

I believe that knowing the average number of interactions per 1,000 followers for each social media site is valuable information. These figures let you know whether your social media interactions are above average, average, or below average. This knowledge can help you evaluate your social strategy and make adjustments to improve your engagement rates.

Related Posts:
How to Make Your Social Media Interactions More Fruitful
Social Media: An Integral Part of Life in America
A Successful Social Media Strategy

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Social Media: An Integral Part of Life in America

Social media: Most authors either hate it or love it.

Two of the questions that I hear the most about social media are:

  • Is social media worth the time and effort?
  • Does the time invested in social media really pay off in book sales?

Whether you love or hate social media, whether you are convinced it drives sales or are skeptical, the facts is social media is extremely popular. Around seven in ten Americans use social media to connect with others, share information, find entertainment, and engage with news. In essence social media is where your target audience hangs out.

social-media-stat

Pew Research recently put out a report on patterns and trends in social media over the past decade. When Pew Research Center began tracking social media adoption in 2005, just 5% of American adults used at least one of the social networking platforms. By 2011 that share had risen to half of all Americans, and today 69% of the public uses some type of social media.

For many users, social media is part of their daily routine. Roughly three-quarters of Facebook users—and around half of Instagram users—visit these sites at least once a day. According to Pew Research, Facebook is by far, the most popular social media site. Here is the breakdown of Internet users for the main social media sites.

  • 79% have Facebook accounts
  • 32% use Instagram
  • 31% have accounts on Pinterest
  • 29% have LinkedIn profiles
  • 24% are on Twitter

I believe that social media can be a very powerful tool for authors. However, it is not a selling tool, it is a connecting tool. You can’t view social media as a sales channel. Rather, it is a means to building an audience—a channel for gaining people’s trust so that you can lead them to your books.

If you are an author who is averse to using social media, I suggest that you spend your time on one social media site. Create a profile, begin connecting with people, and learn how the site works. Even a presence on one social media site will begin to enlarge your reach and help you develop a larger audience for your books.

If you are unsure of what you should be doing on social media, I suggest that you watch my on-demand seminar Develop an Audience for Your Books. This seminar will give you ideas on what to post on social media and how to use it to connect with readers for your books.

As always, this seminar is free for Member of Christian Small Publishers Association (CSPA). Others can stream the seminar for just $20 at http://mcbuniveristy.selz.com.

Related Posts:
A Successful Social Media Strategy
How to Effectively Use Social Media for a Book
Discovering Books via Social Media

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