It’s Not Too Early for Christmas

You are probably thinking, “Halloween has not yet arrived. It’s too early to be shopping for Christmas.

Except, it’s not. Many people are already beginning to think about Christmas and gift buying. On survey by eMarketers found that more than 10 percent of Internet shoppers said they start their holiday shopping before September. Another 40 percent start purchasing holiday gifts before November.

Did you catch that? Just about half of the people who buy gifts for Christmas start shopping before November. And that is not just one study. Research from the National Retail Federation shows that about 40 percent of people start holiday shopping before Halloween each year. That number has stayed consistent for more than 10 years.

It’s not too early to start promoting your book as a great Christmas gift. Start now. Promote and advertise your book as a Christmas gift. Offer a holiday special or bundle to entice early shoppers. This month is a great time to include your specials in your email campaigns, on your website, and through advertisements.

In today’s entertainment saturated world, you might want to remind shoppers why books make great gifts. Feel free to use the reasons listed on the infographic below in your marketing efforts.

Related Posts:
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Promote Your Books as Christmas Gifts

Christmas gift shopping is big business. The average American spends around $700 on holiday gifts and goodies. According to the National Retail Federation, U.S. holiday sales account for about 20% of all retail sales each year.

As a small publisher or independent author, you can cash in on this gift buying trend to sell more books. By promoting your books as a great Christmas gift idea, you can sell more books.

Many people start Christmas shopping early in the fall, so now is a great time to begin promoting your books as gifts. Here are six ways to capitalize on Christmas gift shopping to sell more books.

1. Position Your Book as a Great Gift

Let your fans know that your book makes a great gift. Feature it as a gift idea on your website, in your newsletter or email updates to your fans, and on your social media posts. Your readers may not automatically think of your book as a gift. You can plant and water this idea for your followers.

Let your readers and fans know that they can give your book as either a print book or a digital book as a gift. Amazon Kindle now allows anyone gift a Kindle book through their new “Buy for Others” feature.

When promoting your book as a gift on social media, be sure to use hashtags related to Christmas and gifts to make sure your posts have wide visibility. A few of these hashtags include:

#Christmas
#ChristmasGift
#ChristmasGiftIdeas
#StockingStuffer
#Gifts
#GiftIdeas
#GiftsForHer
#GiftsForHim

2. Offer a Special Christmas Discount

One way to make your book more appealing as a gift is to offer shoppers a special Christmas discount. You can offer a two-for-one deal, free shipping, or even just a special holiday price. Be sure to make your Christmas special or discount time limited to give shoppers a sense of urgency so that they will act on your prompting to purchase your book as a gift with your holiday discount.

3. Create a Bundle for Gift Giving

Many people don’t like to spend a lot of time Christmas shopping. For these individuals, the easier you make shopping for them, the more likely they will buy. One way to make shopping easy for people is to offer a gift bundle. Then instead of having to buy a book from you and then heading over to another store to purchase another gift, you can make it easy by offering a bundle that provides one-stop shopping for your customer.

You can pair your book with another product as a bundle. For example, if your book is about Godliness for young ladies, offer a bundle consisting of your book and a piece of Christian jewelry. If you have a devotional that focuses on men, offer a gift card to Home Depot along with your book. Your gift bundle can be as creative as you allow it to be.

4. Create a Gift Guide for Your Fans

Some people find gift buying tedious and overwhelming. They feel that they lack good ideas about what to buy their loved ones. You can help these individuals by offering a Gift Guide on your website or blog. Feature a number of products that make good gifts for your target audience. Of course, include your book in your guide. Remember, the goal is to provide information that your followers will find helpful.

5. Display Your Books at Local Christmas Craft Bazaars or Holiday Festivals

Every community has Christmas craft bazaars and holiday-themed festivals where local residents can rent a table or booth and showcase their goods a gifts. You can sign up and display your book at these events to promote your book as a gift and garner some sales.

6. Advertise in Holiday Shopping Guides

Numerous magazines, journals, websites, and blogs feature holiday shopping guides. Some require you to pay to advertise your book as a great gift. Others are put on by bloggers where the blog will feature your product as a gift in exchange for a free copy of your book to the blogger. You can pitch bloggers that feature gift guides to ask if they would be willing to include your book or bundle in their guide.

When promoting your book as a gift, remember that you are not just promoting your book, you are also informing people why your book makes a great gift. Remind people that books make great gifts. If you need some reasons, check out my infographic on Six Reasons Books Make Great Gifts.

Related Posts:
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Photo courtesy of George Dolgikh.

Merry Christmas to You!

merry-christmas

As I was singing the familiar Christmas carols this year, the final verse of “Hark the Herald Angels Sing” hit me. This verse is rich with divine theology. Savor it with me this Christmas.

Come Desire of nations, come!
Fix in us Thy humble home:
Rise, the woman’s conquering seed,
Bruise in us the serpent’s head;
Adam’s likeness now efface,
Stamp Thine image in its place:
Second Adam from above,
Reinstate us in Thy love.

May you feel the love of Christ in your heart this Christmas season and throughout the coming year!

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6 Reasons Books Make Great Gifts

Books make great gifts. In fact, more than 25% of all book sales in the United States happen in the weeks between Thanksgiving and Christmas.

The holiday shopping season is here. Christmas is a great time to market your book as a gift. Check out these six reasons books make great gifts. Then use them to encourage your readers to give your books as gifts this season!

books-make-great-gifts

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Create Book Bundles for Gifting

I love brilliant marketing ideas, especially those related to books. Recently, a publisher in Brazil began using an outstanding idea to market books and promote literacy.

Ticket-Books_LPM-4-965x644

Brazilians only read about two books a year, much lower than the reading rate in America (see “Reading on the Decline in America”). In hopes of raising the reading rate in Brazil, one publisher, L&PM Ediores, has created Ticket Books.

Ticket Books are paperback books that double as subway passes. Each Ticket Book comes with an RFID card built right inside the cover. Subway turnstiles read the cards like a regular train ticket. Now subway riders can use the book they are reading as a subway ticket as well as entertainment.

Each Ticket Book comes charge with 10 trips. Readers can recharge the RFID card inside the book online when the trips are used up. They can also pass the book on to a friend who can also refill the card with additional subway trips.

You are probably thinking: “That’s a cute idea, but there is no way I could afford to do something like that. I’m just one person.”

You’re right. The idea is a grand scale idea, but there is inspiration in it for you.

The holiday season is upon us. At Christmas people give gifts, including books. However, people don’t just give gifts at Christmas; they give gifts at birthdays, Valentine’s Day, Mother’s Day, graduation, etc. You can do something similar to that of Ticket Books to create more interest in giving your book as a gift.

Instead of embedding a subway ticket inside the cover of your book, you could offer a bundle. For example, you could offer a $10 Starbucks gift card with your book as a great gift bundle. If you have a craft book, offer a gift card to Hobby Lobby with the book to encourage people to purchase your book bundle as a gift. If you have a business book, offer a gift card to Staples as a bundle deal for gifting. The ideas are endless; just use your imagination.

Offering a gift card with your book as as a bundle does not require a lot of money or time. All you need to do is pick up a few gift cards to have on hand to bundle with your book. Then let your readers and fans know about your gift-giving special. As orders are received, you simply put your bundle together and mail it out.

I hope that you not only market your book as a gift this Christmas season, but that you also give books as gifts to your family and friends. After all, gifting books promotes literacy—something that benefits everyone involved in writing and producing books.

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