Your Book Matters

The COVID-19 pandemic is taking a toll on our world. COVID is damaging our human connections.

Your Book Matters

A recent study by Barna found:

The relational well-being of Americans was already strained prior to the pandemic. U.S. adults and practicing Christians alike noted anxiety and depression as the most commonly faced challenges to relational satisfaction, with 40 percent of all U.S. adults and 34 percent of practicing Christians saying this is true.

More than half of all U.S. adults (58%) and practicing Christians (54%) say they have at least one relational or emotional / mental health issue that impacts their relationships. Younger generations were also already reporting higher levels of loneliness and a longing for connection.

A pandemic shakes up our sense of safety. It brings a new struggle to life. Struggles often highlight deep wounds and problems that lurk in our lives. Issues like:

  • Ungrieved losses.
  • Unresolved conflict.
  • Unforgiven hurts.
  • Unconfronted sin.

Christians and non-believers alike need the Good News that you share in your book. This Good News includes:

  • You are not alone.
  • Jesus loves you.
  • Jesus still heals.
  • Jesus gives new and abundant life.
  • Joy is available for the taking.
  • Heaven—a place with no more sorrows—awaits you.

Studies reveal that during this pandemic, people are reading more. In fact, Unit sales of print books were up 6.4% in the first nine months of 2020.

This means that the interest in books has increased this year. Now is a great time to let people know about your book and how your book can give them a solution to a struggle they face.

Right now, people desperately need hope. God’s timing is not wrong. Your book is just what someone needs today to improve their life.

Don’t shrink from promoting your book as this pandemic continues to rage. Someone needs to hear the words of encouragement, healing, and hope that your book offers.

In January of this year, I presented a keynote address at the Capital Christian Writers Fellowship Conference. The topic of the keynote was “What Makes a Book Christian?”

What Makes a Book Christian?

In my talk, I proposed that the following three things make a book “Christian”:

  1. Points People to God
  2. Reveals Biblical Truth
  3. Offers Hope

This last one—hope—is in short supply today. Globally one million people commit suicide every year—that is one person every 40 seconds. Calls to suicide hotlines have skyrocketed during the pandemic.

By the way, Members of Christian Indie Publishing Association (CIPA) have access to the audio file of the complete 40-minute talk.

If you are struggling with how best to promote your book, I suggest that you read my book Your Guide to Marketing Christian Books. It is full of great ideas with specific resources to help you get the word out about your book.

Related Posts:

It’s All About Hope
Hope: The Vital Message
Your Christian Book is Crucial

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Photo by Christina Morillo.

Bringing Hope, Healing, and Life

On a recent Sunday, my church hosted an international worker (that’s the new fancy term for missionary) from Kosovo. This missionary talked about how she was developing oral Bible stories as part of her ministry outreach.

Books Bring Hope, Healing & Life

I was struck by her talk of “oral stories” since Kosovo is a literate nation. I asked her about this. Her response was that while the people of Kosovo can read, many don’t take the time to do so and are more willing to engage with an auditory or visual story. Interestingly, half the population of Kosovo is under the age of 29.

This trend away from reading for young people is not just in the United States. It appears to happening in other countries also. It saddens me. I believe that reading has great benefits and that books bring hope, healing, and life to people in a way that movies and audio stories cannot touch.

Wise King Solomon said, “My son, attend to my words; incline thine ear unto my sayings. Let them not depart from thine eyes; keep them in the midst of thine heart. For they are life unto those that find them, and health to all their flesh.” (Proverbs 4:20-22) King Solomon is referring to written words when he states “Let them not depart from thine eyes.”

A friend of mine enlightened me about a program that the United States government operated for soldiers in World War II. Keeping up morale for American soldiers was a national concern. The Library Section of the U.S. War Department partnered with over 70 book companies to create and print pocket sized paperback books. Over 123 million copies of a total of 1,322 books were printed and distributed to service members for free. These included Westerns, mysteries, comics, humor, biographies, anthologies of poetry, and classic and contemporary fiction.

A Tree Grows in BrooklynOne of the books selected for the program was A Tree Grows in Brooklyn by Betty Smith. Smith received a flood of mail from soldiers telling her how her book had helped them get through the dark days and horrors of war. One GI expressed in his letter to Smith after reading her book, “I can’t explain the emotional reaction that took place in this dead heart of mine. . . . I only know that it happened. A surge of confidence has swept through me and I feel that maybe a fellow has a fighting chance in this world after all.

Let’s now forget that books are powerful. They bring hope, healing, and renewed life to people. As an author, you are ministering to your readers. Don’t get discouraged. Someone today is in need of a touch from your words.

Related Posts:
Hope the Vital Message
It’s All About Hope
Are You Staying True to Your Calling?

Don’t miss out on any of the great information shared in this blog. Subscribe to receive each post in your email box. Just click here.

Photo courtesy of Nacho Juárez.