Promote Your Book as a Great Christmas Gift

Have you ever received a book as a gift? I have, many times—and I have been blessed by a number of these books.

Christmas gift shopping is big business. The average American spends around $700 on holiday gifts and goodies. Retail stores start promoting Christmas items as early as September. These stores want to catch early holiday shoppers.

Piggybacking on this, the American Booksellers Association has launched a marketing campaign this fall to entice readers to shop early for the holidays. The campaign’s messaging reads:

“Buy Early. October is the New December.”

Research from the National Retail Federation shows that about 40% of people start holiday shopping before Halloween each year. Since almost half of all consumers are already beginning to think about what to purchase for Christmas gifts, it’s not too early to start promoting your book as a great Christmas gift. Start now with the following three ideas.

1. Position Your Book as a Great Gift

Let your readers and fans know that your book makes a great gift. Feature it as a gift idea on your website, in your newsletter or email updates to your fans, and on your social media posts. Your readers may not automatically think of your book as a gift. You must plant and water this idea for your followers.

Remind your readers why books make great gifts. If you need inspirational ideas for why books make great gifts check out the infographic located here.

Promote Your Books as Christmas Gifts

2. Offer a Special Christmas Discount

One way to make your book more appealing as a gift is to offer shoppers a special Christmas discount. You can offer a two-for-one deal, free shipping, or even just a special holiday price.

Be sure to make your Christmas special or discount time limited to give shoppers a sense of urgency so that they will act on your prompting to purchase your book as a gift with your holiday discount.

3. Offer a Free Shipping

Everyone loves free shipping. Some studies indicate that 58% of people purchase more items just to qualify for free shipping and 83% of people are willing to wait an extra 48-hours for delivery to get free shipping. If you sell books directly from your own website, offering free shipping is a great way to convince readers to buy and close the sale.

Related Posts:
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Photo by Giftpundits.com from Pexels.

Promote Your Book as a Gift This Month

Procrastination. It’s a problem for a lot of people.

Procrastination

Did you know that there is even an organization for procrastinators? It’s called The Procrastinators Society. The Society has a creed for procrastinators. In part, the creed reads:

The Procrastinator’s Creed

  • I believe that if anything is worth doing, it would have been done already.
  • I shall never move quickly, except to avoid more work or find excuses.
  • I will never rush into a job without a lifetime of consideration.
  • I truly believe that all deadlines are unreasonable regardless of the amount of time given.
  • If at first I don’t succeed, there is always next year.
  • I will never put off until tomorrow, what I can forget about forever.

When it comes to Christmas shopping, many people procrastinate buying gifts until the last minute. A survey by PriceGrabber found that 41% of consumers shop for holiday gifts between December 21 and December 24 each year. One study found that 26 percent of these people admitted to procrastinating.

Promote your book as a gift.

This means that you still have time to promote your books as Christmas gifts and reap some holiday sales. In fact, experts estimate that 25% of books are purchased as gifts.

Spend this month capitalizing on those shoppers that procrastinate gift buying. Capture their attention to buy your book as a gift by offering one or all of the following enticements.

1. Free Shipping

Everyone loves free shipping. Some studies indicate that 58% of people purchase more items just to qualify for free shipping and 83% of people are willing to wait an extra 48-hours for delivery to get free shipping. Offer free shipping on book purchases for the holiday season.

2. Flash Sale

A flash sale is a special discount that lasts for a very short period of time. This type of sale creates a sense of urgency, helping your readers act now to buy a book. When offering a one- to three-day flash sale, include a countdown timer on your website. Make the countdown timer prominent to increase urgency, encouraging visitors to your site to buy.

3. Bundling

Offer gift bundles. You can offer your print and ebook together as a bundle. If you have authored more than one book, then bundle two or three of your books together and offer these for sale for the holidays. You can also bundle your book with a gift card or other item to entice Christmas shoppers to buy the bundle as a gift.

Studies show that many last-minute shoppers are hunting for bargains. In fact, 43 percent of last-minute shoppers said that they believe the best discounts can be found during this time period. So, offer an irresistible bargain on your books this month and grab some Christmas sales.

Related Posts:
Six Ways to Promote Your Books as Gifts
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Photo by Ylanite Koppens.

It’s Not Too Early for Christmas

You are probably thinking, “Halloween has not yet arrived. It’s too early to be shopping for Christmas.

Except, it’s not. Many people are already beginning to think about Christmas and gift buying. On survey by eMarketers found that more than 10 percent of Internet shoppers said they start their holiday shopping before September. Another 40 percent start purchasing holiday gifts before November.

Did you catch that? Just about half of the people who buy gifts for Christmas start shopping before November. And that is not just one study. Research from the National Retail Federation shows that about 40 percent of people start holiday shopping before Halloween each year. That number has stayed consistent for more than 10 years.

It’s not too early to start promoting your book as a great Christmas gift. Start now. Promote and advertise your book as a Christmas gift. Offer a holiday special or bundle to entice early shoppers. This month is a great time to include your specials in your email campaigns, on your website, and through advertisements.

In today’s entertainment saturated world, you might want to remind shoppers why books make great gifts. Feel free to use the reasons listed on the infographic below in your marketing efforts.

Related Posts:
Promote Your Books as Christmas Gifts
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Promote Your Books as Christmas Gifts

Christmas gift shopping is big business. The average American spends around $700 on holiday gifts and goodies. According to the National Retail Federation, U.S. holiday sales account for about 20% of all retail sales each year.

As a small publisher or independent author, you can cash in on this gift buying trend to sell more books. By promoting your books as a great Christmas gift idea, you can sell more books.

Many people start Christmas shopping early in the fall, so now is a great time to begin promoting your books as gifts. Here are six ways to capitalize on Christmas gift shopping to sell more books.

1. Position Your Book as a Great Gift

Let your fans know that your book makes a great gift. Feature it as a gift idea on your website, in your newsletter or email updates to your fans, and on your social media posts. Your readers may not automatically think of your book as a gift. You can plant and water this idea for your followers.

Let your readers and fans know that they can give your book as either a print book or a digital book as a gift. Amazon Kindle now allows anyone gift a Kindle book through their new “Buy for Others” feature.

When promoting your book as a gift on social media, be sure to use hashtags related to Christmas and gifts to make sure your posts have wide visibility. A few of these hashtags include:

#Christmas
#ChristmasGift
#ChristmasGiftIdeas
#StockingStuffer
#Gifts
#GiftIdeas
#GiftsForHer
#GiftsForHim

2. Offer a Special Christmas Discount

One way to make your book more appealing as a gift is to offer shoppers a special Christmas discount. You can offer a two-for-one deal, free shipping, or even just a special holiday price. Be sure to make your Christmas special or discount time limited to give shoppers a sense of urgency so that they will act on your prompting to purchase your book as a gift with your holiday discount.

3. Create a Bundle for Gift Giving

Many people don’t like to spend a lot of time Christmas shopping. For these individuals, the easier you make shopping for them, the more likely they will buy. One way to make shopping easy for people is to offer a gift bundle. Then instead of having to buy a book from you and then heading over to another store to purchase another gift, you can make it easy by offering a bundle that provides one-stop shopping for your customer.

You can pair your book with another product as a bundle. For example, if your book is about Godliness for young ladies, offer a bundle consisting of your book and a piece of Christian jewelry. If you have a devotional that focuses on men, offer a gift card to Home Depot along with your book. Your gift bundle can be as creative as you allow it to be.

4. Create a Gift Guide for Your Fans

Some people find gift buying tedious and overwhelming. They feel that they lack good ideas about what to buy their loved ones. You can help these individuals by offering a Gift Guide on your website or blog. Feature a number of products that make good gifts for your target audience. Of course, include your book in your guide. Remember, the goal is to provide information that your followers will find helpful.

5. Display Your Books at Local Christmas Craft Bazaars or Holiday Festivals

Every community has Christmas craft bazaars and holiday-themed festivals where local residents can rent a table or booth and showcase their goods a gifts. You can sign up and display your book at these events to promote your book as a gift and garner some sales.

6. Advertise in Holiday Shopping Guides

Numerous magazines, journals, websites, and blogs feature holiday shopping guides. Some require you to pay to advertise your book as a great gift. Others are put on by bloggers where the blog will feature your product as a gift in exchange for a free copy of your book to the blogger. You can pitch bloggers that feature gift guides to ask if they would be willing to include your book or bundle in their guide.

When promoting your book as a gift, remember that you are not just promoting your book, you are also informing people why your book makes a great gift. Remind people that books make great gifts. If you need some reasons, check out my infographic on Six Reasons Books Make Great Gifts.

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Photo courtesy of George Dolgikh.

Are You Shouldering This Responsibility?

Are you an author or a publisher of books? Ask yourself:
Which do I spend more time doing: reading books or watching videos or TV?

While you might not think this is an important question, it is. Since you are in the business of making books, you should also be involved in the consumption of books.

I am in the process of updating my book Your Guide to Marketing Books in the Christian Marketplace. While working on the Fourth Edition, I was surprised to discover that it’s not just bookstores that are on the decline. I already knew that reading rates were holding steady while the number of books published each year grows, but I was saddened by another trend I discovered.

Everyone knows that readers have begun buying more books online than they do in physical stores. As a result, bookstores are declining. After all, the largest Christian bookstore chain, Family Christian, shuttered the doors to its 240 stores in February of this year. The fourth largest general market bookstore chain, Book World, which operates 45 stores in the Midwest, will close all their stores in January 2018.

But it’s not just bookstores that are struggling. What surprised me is that church libraries are becoming nonexistent. This year, two of the largest church library associations shuttered their doors. Both associations cite declining membership and lack of interest in church libraries.

My first thought was maybe most churches were simply shuttering their libraries in exchange for church bookstores. However, research shows that this is not the case. While church bookstores thrived in the early part of the century, the number has actually shrunk over the past five years.

Here is the point. If we are publishing books and we want people to read these books, we must also be putting effort into helping people see the benefit of reading and encouraging them to read more.

How do we do this? We start by first modeling—being an example. That means that as an author or publisher you spend time reading books and talking about them with people. Then we move on to encouraging others to read. There are many ways that we can do this. Here are six ideas to get you started:

1. Regularly recommend books to people.
Don’t just recommend the books you write or publish, but talk about any good Christian title that will enrich people’s lives. Give these recommendations in person, on your blog, and on your social media sites.

2. Give books as gifts.
Books have the power to change people’s lives. Give them as gifts to encourage reading.

3. Start a lending library at your church.
If your church does not have a lending library, start one. It does not have to be large, simply a shelf or bookcase will do. Start with your own titles and books by other local Christian authors.

4. Make sure your church’s children’s ministry is stocked with good books.
Check out the children’s ministry rooms in your church. Are they stocked with good Christian books for the kids to engage with? If not, donate some or get others in the church to donate books to the Children’s ministry.

5. Start a book group.
Start a book group in your church or community. Gather interested people to read and discuss a good book once a month.

6. Put up a Little Free Library in your neighborhood.
Little Free Libraries encourage reading. You can find information on how to build or purchase a Little Free Library box on the organization’s website.

I believe that if we write and publish books, we also need to be about the business of promoting reading. Unless we encourage reading on a regular basis, we may wake up one day to find nobody reads books anymore.

Related Posts:
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