IngramSpark recently conducted a survey of the authors who use their service. They found that out of 100 authors, only 17 are between the ages of 16 and 35 years.
This means that 83% of independent authors who use IngramSpark are over 35 years of age. I assume that IngramSpark’s author population is representative of indie authors overall.
With the majority of indie authors outside the Millennial and Generation Z demographic, reaching those in these generation groups may be challenging. If trying to market to readers in these age groups, be aware of these trends among social media usage.
- Millennials are gravitating toward Instagram and Reddit. Some still use Facebook, but usage of Facebook among this age-group is declining.
- Zoom is the videoconferencing platform of choice for Millennials.
- Generation Z gravitate to Instagram and Snapchat.
- TikTok use is growing rapidly among Generation Z. TikTok added 12 million users in the month of March this year.
When it comes to fiction books, readers in these generational groups prefer real, raw, and gritty. They are looking for characters that they can relate to that are flawed and wrestle with the same issue and faith questions as they do.
A few Christian authors have pooled their resources and created a platform to help Christian fiction writers to improve their writing. Story Embers believes that Christian storytelling is facing a crisis. They believe that many Christian stories in the 21st century are “cheesy, unrealistic, and artistically bland.”
This group is seeking to help Christian fiction writers improve their writing. To that end, they have created a manifesto—Christian Storytellers Manifesto— that urges Christian storytellers to embrace the key philosophies, principles, and practices seen in the best Christian stories.
The manifesto lists 15 resolutions including:
- We resolve to be passionate and dedicated in our pursuit of excellent storytelling, knowing that we are reflecting the Creator’s image within us and fulfilling God’s commands to take dominion over the earth, love fellow image bearers, and steward the resources He has provided.
- We resolve to infuse our storytelling with truth, being bold and unafraid of our stance while presenting it with love and tact, recognizing that truth in storytelling is best communicated when shown, not told.
- We resolve to seek to understand readers’ thought processes, emotions, and worldviews so we can connect meaningfully with them in our storytelling, knowing that human nature is repelled by simplistic representations.
You can read and sign the complete manifesto at https://storyembers.org/manifesto.
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