Become More Spiritually Literate

“You are today who you’ll be in five years except for the people you meet and the books you read.” –Charlie “Tremendous” Jones

Did you know that December is Spiritual Literacy Month?

December is Spiritual Literacy Month

This annual December observation was started by two authors back in 1996. Their goal was to encourage people to read spiritual texts.

What exactly is spiritual literacy? Literacy is the ability to read and write. It also refers to a person’s possession of education or knowledge in regards to a particular subject or field; such as being “computer literate”.

Therefore, spiritual literacy refers to possessing knowledge of “spiritual” things. This is something that people need, especially in our current culture.

You can use this Spiritual Literacy Month observance to promote the reading of your Christian book. After all, your Christian book can help people become more literate about spiritual things.

National Day Calendar reminds people that reading a book about spirituality, faith, or religion can have the following benefits:

1. It is good for your soul.

Reading a spiritual book will open your mind in ways you probably didn’t realize it could, and offers an uplifting, refreshing view of the world and universe we live in.

2. It will lower your stress levels.

Studies show that reading spiritual literacy can improve mental and physical health, as well as help keep you calm in stressful situations.

3. It will introduce you to a whole new world.

Reading these types of books can awaken you spiritually and mentally, and will open up your range of thinking and imagination to an entirely different level.The Women of Christmas

You can participate in Spiritual Literacy Month by reading a spiritual book, snapping a photo, and sharing it on social media using the hashtags:

  • #SpiritualLiteracyMonth
  • #SpiritualLiteracy

Encourage your friends and fans to do so also.

For Advent this month, I am reading The Women of Christmas by Liz Curtis Higgs. What will you read for Spiritual Literacy Month?

Related Posts:
Why Reading the Bible Matters
Hope: The Vital Message
Christianity and Book Sales in America

Don’t miss out on any of the great information shared in this blog. Subscribe to receive each post in your email box. Just click here.

Photo by Geralt.

Your Christian Book Is Crucial

The United States is steadily becoming less Christian and less religiously observant, according to a new report by the Pew Research Center.

Only 65% of American adults describe themselves as Christian today. This represents a 12-point decrease in the past decade. In 2009, 77% of American adults identified as Christian.

65% of Americans are Chrisitan

In this same period, those who describe themselves as having no religion, referred to as “nones” in the United States have grown. Currently about 17% of the American adult population identifies as “nothing in particular” when asked about their religion. This is up five points from 12% in 2009.

The Pew Research Center data shows a wide gap between older Americans and younger generations. More than eight out of ten members (84%) of the Silent Generation (born between 1928 and 1945) describe themselves as Christians, as do three-quarters (76%) of Baby Boomers. In contrast, only half of Millennials (49%) describe themselves as Christians, while four out of ten are religious “nones”.

The need for Christian witness in the United States in great. Christian books are needed today as much—if not more—then they ever have been.

Christian books are lights—shining beacons that accomplish two important purposes:

1. Christian books point people to God.

Studies show that Millennials read. In fact, adults aged 18 to 35 purchase and read more books each year than those in other age groups. Your Christian books can be a tool in proclaiming the Gospel and drawing people to God.

2. Christian books strengthen believers.

Christian books reveal truth about God’s Word to believers. Your Christian book serves to encourage and strengthen Christ followers so that they can shine the light of Jesus to the dark world around them.

Christian author, don’t give up. Your Christian book is needed in America today. Our country (and the whole world) needs to know God and his son Jesus.

My prayer is that your Christian books would touch people’s lives. I pray the Caleb Prayer for our country. I invite you to pray it with me.

O High King of heaven,
Have mercy on our land.
Revive your church;
Send the Holy Spirit
For the sake of the children.
May your kingdom come to our nation.
In Jesus’ might name.
Amen.

P.S. If you live in or around the Capital of our country, I invite you to join me at the Capital Christian Writers Fellowship Conference on January 25, 2020. I will be presenting a keynote talk on “What Makes a Book Christian?”

Related Posts:
Hope: The Vital Message
The Law of Unity
Bible Reading in America

Don’t miss out on any of the great information shared in this blog. Subscribe to receive each post in your email box. Just click here.

The Declining Web Traffic Conundrum

Have the number of people visiting your website declined this year?

I have noticed a downward trend in the number of organic site visitors for  ChristianPublishers.net, ChristianAward.com, BookCrash.com, and this website since the beginning of 2019. I have also heard from others that they are experiencing the same thing.

Website Traffic Decreasing

This decrease in site traffic has me perplexed. No significant changes were made with the websites, so the downward shift in numbers has been rather disconcerting.

At first, I wondered whether Alexa and smart speakers were part of the problem. Households using smart speakers are increasing and expected to reach 55% of U.S. households by 2022. Smart speakers only give one answer for search questions, so it is easy to not be featured for a question asked of a smart speaker. Yet this did not seem like the right answer since smart speakers have not replaced the use of search engines. Google is still ranked the number one website worldwide.

Then, someone suggested that it might be that Google was ranking websites with links to YouTube videos higher than other websites. Since Google owns YouTube and makes money from the site, that made some sense. However, I was not sure that this was the answer either.

Recently, I ran across an article by Social Media Examiner. In this article, they report that they have also been experiencing a decrease in website traffic. After some research, they discovered that this decline is directly linked to Google and changes Google is making.

The article asserts that, historically, Google has been in the business of providing people millions of answers to any one question. Smart speakers are changing this. Smart speakers—think Alexa—are giving ONE answer to a question. Google is following suit. Social Media Examiner states:

“Google is no longer in the business of delivering up lots of answers. Instead, it’s in the business of delivering a single answer—without the need to click.”

Bingo. This rang true. I believe that this is why website traffic has been declining this year. Google search is changing. It is becoming harder for any website to be “discovered” in a Google search.

Google Search

If it is becoming harder to get website traffic from search engines, how can you compensate? What can you do to still have people discover you and your books? I suggest that a shift needs to be made in focus. Instead of concentrating on trying to get more website traffic from search engines, focus on what you have.

1.  Increase Your Website Conversion Rate

Conversion means that you convince a website visitor to take an action on your website. This action might be to buy your book or sign up for your email news or tips. The average conversion for an e-commerce site in the United States is 2.63%. This means that out of 100 visitors, an average site will have less than three people take an action.

Website traffic is great, but it does not mean much unless you get people to commit. Focus your time and attention on making your website draw visitors in so that they sign up for your email news or tips. Offer freebies—think tip sheet, recipe, or novella— or host a giveaway to encourage people to sign up to receive ongoing helpful information and insights from you. Increase your conversion rate your audience will still grow.

2.  Nurture Your Fans

Your email list provides you the opportunity to consistently remind your target audience that you and your books exist. You can nurture this group of interested people and turn them into fans and super fan. Fans and super fans believe in you. They will tell others about you, helping you enlarge your audience without having to rely on traffic from Google search.

I would love to hear from you. Have you been experiencing a decline in organic website traffic this year?

Related Posts:
Are You Doing This With Your Website?
Enhance Your Website with Bonus Content
Super Fans

Don’t miss out on any of the great information shared in this blog. Subscribe to receive each post in your email box. Just click here.

How Responsive Are You?

24 hours. That is the length of a day. It’s also the time-frame in which people expect a response.

How Responsive Are You?

Whether it is:

  • a phone call
  • an email
  • a text
  • a direct message on social media
  • comments on social media

most people expect a response within a day. Slower responses equate with poor customer service in consumers’ minds.

A recent study by Clutch that surveyed U.S. adults found that 83% of the respondents said that if they interact with a brand on social media, they expect a response within a day. Over one-third actually expect a response sooner—38% expect a response within an hour.

Not surprisingly, younger consumers are more likely than older consumers to expect brands to respond quickly. Some 90% of consumers ages 18 to 29 expect brands to respond to their comments on social media within a day or less.

Responsiveness can mean the difference between acquiring and losing a customer.

The phrase “Strike while the iron’s hot” can be applied to inquiries you receive. Whether you are contacted by a potential reader, a journalist, a media host, a reviewer, an influencer, or an event planner, the timeliness of your response will have a direct impact on your sales and exposure.

Recently, I was contacted by a gentleman who produces a magazine for readers that features Christian books. He was looking to open a dialog about how to feature more Indie published books in his magazine.

I sent a timely response. Then I waited. I did not hear back from this gentleman for a couple of weeks. In his follow-up email, he told me that publishing the magazine was his side business, which is why he had not gotten back to me sooner.

I responded to his second email in a timely fashion. That was about a month ago. I still have not heard back from him.

Due to the lengthy time-frame in which this gentleman communicates, I have become reluctant to pursue further discussion with him. His lack of timely response makes me question whether he will follow through on any agreement that we come to. It also makes me question whether he will have success with his venture moving forward.

Writing, publishing, and marketing books is a side-venture or “second” job for most Indie authors. Don’t treat it as such. Give the same timely attention to inquiries as you would if it was your primary job. Otherwise, you will lose out.

Related Posts:
Tips for Selling Books from Your Website
Are You Doing This with Your Website?
Are Your book Sales Struggling?

Don’t miss out on any of the great information shared in this blog. Subscribe to receive each post in your email box. Just click here.

The Law of Unity

United we stand; divided we fall.

This Kentucky state motto is often used to inspire unity and collaboration.

Unity works in God’s kingdom. United, our light shines brighter and we have a greater impact on the world. Sadly, instead of uniting, often Christians view other Christians as their competitors, not their teammates.

I have witnessed this with Christian authors and publishers. Often authors and publishers view other in the industry as their competition. Instead, we should be embracing each other, seeking for ways to build each other up, and exploring ways to work together for Kingdom purposes.

If you are a Christian author or publisher, other Christians writing and producing Christian books are not your competition. These people are on the same team as you. We are all working toward the same goal—or we should be. Our common goal is to draw people to God.

The law of unity is simple. When we are united, our efforts are multiplied. In other words, when we join forces with other Christians working for the same goal, collectively our impact for the Gospel and God’s Kingdom will be much greater.

Jesus’ desire was for unity among his followers. In his prayer in John 17, he says, “I pray not only for these, but also for those who believe in me through their word. May they all be one, as you, Father, are in me and I am in you. May they also be in us, so that the world may believe you sent me.

Since we are on the same team, we should be helping and cheering each other on. Are you cheering or helping your fellow Christian authors?

Consider these five easy ways to unite and cheer on your fellow Christian authors and publishers:

  1. Review and recommend others books to your followers.
  2. Invite other Christian authors to be a guest on your blog or podcast.
  3. Share fellow Christian authors’ social media posts with your followers.
  4. Give other authors a shout out when they have a noteworthy accomplishment.
  5. Offer words of encouragement and advice to others who are writing and publishing Christian books.

As teammates, we should be looking after each other’s interests as well as our own. When we do, our collective efforts will be multiplied. Remember, there is room for everyone in God’s kingdom.

Related Posts:
Are You Thinking Like an Entrepreneur?
Don’t Hobble Your Marketing Efforts
Unity in Diversity

Don’t miss out on any of the great information shared in this blog. Subscribe to receive each post in your email box. Just click here.