Does Your Book Need Refreshing?

Is your book selling as well as you would like? If your book sales have slowed down or are lacking, maybe your book needs refreshing.

Does Your Book Need Refreshing?

Ponder the following four points to determine if you need to engage in updating or refreshing your book to improve sales.

1.  Book Reviews

I am amazed at the number of books that have no reviews on Amazon. Some of these are indie authors that are paying for advertising for their books, yet their books have no reviews on the largest book selling website. Reviews are essential for selling books.

My advice is that before you launch a marketing campaign for your book, get reviews. Give readers a free copy of your book in exchange for a review. You need reviews.

If the average rating of reviews for your book on Amazon or any other bookseller site is less than four stars, this means either your book needs some work or you are not targeting the right audience for your message.

The competition is stiff. Readers have exponentially more choices of books to read than they have time to read. An average rating of less than four stars means your book is just that—average. Your book needs to be more than average to sell well. It needs to be compelling.

2.  Provide a Sample

Buyers like to have some assurance that what they are buying is worth their money. This is why when browsing for books in a physical bookstore or library, readers will not only read the book’s cover, they will open the book and read a section of the interior to decide if they want to invest in the book.

Buyers need this same access to the interior of your book when browsing online. Give your potential buyers the ability to sample your work so they can make an informed decision that leads to a purchase. You can offer the following samples for potential readers:

  • Enable the Amazon Look Inside feature for your book.
  • Offer a link to read the first chapter of your book.
  • Offer a digital prequel, short story, or tip sheet for free to potential readers.

3.  Update Your Cover

First and foremost, your book should be sporting a professional cover image. Your cover should look as good as or better than the top 10 sellers in your category or genre. Your cover needs to be eye-catching to rise above your competition.

Sometimes book sales lag because your book’s cover—your number one marketing tool—does not accurately reflect the contents of your book. Make sure the image on your cover conveys the emotion off your message to the reader. If you are selling a romance story, your cover should speak romance. If you are selling a thriller, your cover should feel suspenseful.

Do a quick review of your book’s cover. Sometimes updating or changing the image can spur sales.

4.  Listen to feedback

In response to feedback around editing, I have had authors say, “This is the message God gave me.” Good editing does not change the message. Instead, it makes your message more relatable and compelling.

Once I told an author who requested my help that her book was too long for her target age group. I suggested that she either condense it or break it into a series of books. Her response was that children needed the whole message so she was going to leave it the way she had it.

Clearly, she was not open to my suggestion. I would rather my children eat part of their meal than none of it. At least by eating part they are getting some nutrition. The same can be true for a message. Pieces eventually add up to the whole.

Listen to the feedback you receive from your readers. Take the strengths from the positive reviews and improve the weaknesses pointed out in the negative reviews. Your book (and you) will be better for it.

Related Posts:
What Influences Book Purchasing Decisions?
Easy Ways to Get More Book Reviews
Is Your Book Cover Too Cluttered?

Don’t miss out on any of the great information shared in this blog. Subscribe to receive each post in your email box. Just click here.

Photo courtesy of Malte Luk.

Online Christian Publishing Summit

Are you seeking to be traditionally published by a Christian publishing house? Do you just want to learn more about the Christian publishing industry?

Webinar

Writing for Your Life is offering a FREE Christian Publishing Online Summit this month. The organization is hosting 10 webinars taught by Acquisition Editors and Executives form top Christian Publishing Houses.

Scheduled webinars are as follows:

All you need to participate is a connection to the Internet. Just use this Zoom link to join any of the webinars live: https://zoom.us/j/518822087

You can also watch each webinar later at https://writingforyourlife.com/2020-online-summit/.

What’s Holding You Back?
Publishing Is Big Business
Conferences Are Worth It

Don’t miss out on any of the great information shared in this blog. Subscribe to receive each post in your email box. Just click here.

Photo courtesy of Geralt.

My Checklist Fiasco

I recently purchased a used car. The old vehicle my teenagers have been driving is on its last leg, so another one needed to be found.

It has been years since I purchased a vehicle from a private seller rather than a dealership, so I tried to do due diligence to make sure we had all the paperwork required by the state I live in. I looked on the Division of Motor Vehicles (DMV) website and found a list of paperwork needed when purchasing a car from a private seller. I felt prepared. The purchase of the vehicle was painlessly completed including a trip to the bank to have the car title transfer notarized.

My next step, after purchasing the vehicle, was to make a trip to the Division of Motor Vehicles to have the title transferred and to register the vehicle. Just to make sure I had everything I needed for this trip, I checked the DMV website again. This time, I found a list of the paperwork needed to brought to the DMV to transfer the title of the vehicle.

Lo and behold, this list had two forms on it that the first list I used did not. It turns out I needed two more pieces of paper. One needed the signature of the seller, and the other one needed to be notarized. This meant that I had to get back in touch with the seller and make another trip to the bank. The whole process was quite frustrating.

The DMV is not the only place where people run into issues with finding out that they do not have all the information they need upfront. It often happens in the publishing world also.

Vehicle

Last year, I talked with an author who told me that, when he was publishing his book, he had to complete four revisions before the book was right. This was four revisions after he had already uploaded the book to IngramSpark for printing and distribution.

At the time, this gentleman was not a Member of Christian Indie Publishing Association (CIPA), so he did not have the Member benefit of free uploads and revisions with IngramSpark. He ended up paying over twice the amount an annual membership with CIPA costs just to print and distribute his book.

This author reported that he kept finding out about things he had missed putting in his book that are standard for books (as well as some mistakes). While you might be tempted to judge this gentleman for not doing his due diligence prior to uploading his book, I feel sympathy for him.

There are many elements that go into making sure a book is industry-standard. New authors and publishers can easily miss one or more of these elements because finding a complete list in one place is not easy—just like with my DMV experience.

Because we understand the process for new authors and publishers, Christian Indie Publishing Association (CIPA) has developed checklists to help. Two checklists the Association offers to ensure you have all the elements you need prior to uploading a book for print and distribution are:Checklist

  • Checklist for Creating a Professional-Looking Book
  • Metadata Checklist

Members of Christian Indie Publishing Association (CIPA) can access these checklists as part of their Membership. If you are considering publishing a new book this year, I encourage you to join Christian Indie Publishing Association so you can be better prepared.

Related Posts:
Are You Paying Attention to Details?
Does Your Book Have a Firm Foundation?
You Have to Spend Money to…

Don’t miss out on any of the great information shared in this blog. Subscribe to receive each post in your email box. Just click here.

How Responsive Are You?

24 hours. That is the length of a day. It’s also the time-frame in which people expect a response.

How Responsive Are You?

Whether it is:

  • a phone call
  • an email
  • a text
  • a direct message on social media
  • comments on social media

most people expect a response within a day. Slower responses equate with poor customer service in consumers’ minds.

A recent study by Clutch that surveyed U.S. adults found that 83% of the respondents said that if they interact with a brand on social media, they expect a response within a day. Over one-third actually expect a response sooner—38% expect a response within an hour.

Not surprisingly, younger consumers are more likely than older consumers to expect brands to respond quickly. Some 90% of consumers ages 18 to 29 expect brands to respond to their comments on social media within a day or less.

Responsiveness can mean the difference between acquiring and losing a customer.

The phrase “Strike while the iron’s hot” can be applied to inquiries you receive. Whether you are contacted by a potential reader, a journalist, a media host, a reviewer, an influencer, or an event planner, the timeliness of your response will have a direct impact on your sales and exposure.

Recently, I was contacted by a gentleman who produces a magazine for readers that features Christian books. He was looking to open a dialog about how to feature more Indie published books in his magazine.

I sent a timely response. Then I waited. I did not hear back from this gentleman for a couple of weeks. In his follow-up email, he told me that publishing the magazine was his side business, which is why he had not gotten back to me sooner.

I responded to his second email in a timely fashion. That was about a month ago. I still have not heard back from him.

Due to the lengthy time-frame in which this gentleman communicates, I have become reluctant to pursue further discussion with him. His lack of timely response makes me question whether he will follow through on any agreement that we come to. It also makes me question whether he will have success with his venture moving forward.

Writing, publishing, and marketing books is a side-venture or “second” job for most Indie authors. Don’t treat it as such. Give the same timely attention to inquiries as you would if it was your primary job. Otherwise, you will lose out.

Related Posts:
Tips for Selling Books from Your Website
Are You Doing This with Your Website?
Are Your book Sales Struggling?

Don’t miss out on any of the great information shared in this blog. Subscribe to receive each post in your email box. Just click here.

Effective Marketing to a Declining Reading Populace

The number of people who do not read a single book in a given year is growing. In 1978, that figure was 8%. In other words, only 8 out of every 100 people did not read a book during the year. Now that number is closer to 25%. This means that one out of every four people in the United States has not read a book this year.

Most people agree that the trend toward reading less has grown considerably since the advent of the Internet. Today, with streaming services, experts are beginning to believe that many people are replacing their desire for good stories with binge-watching TV shows and movies rather than reading fiction books. After all, studies show that people are spending more and more time engaged with content on services like Netflix, Amazon Prime, YouTube, Facebook, and Instagram.

Interestingly, this trend is not only effecting adults. North Carolina, that state where I reside, spent more than $150 million dollars on a third-grade reading campaign designed to get children to read at grade level. Yet, after five years of administering the program, no improvement was made in the number of children who could read at grade level by the end of third grade.

The lack of engagement with books is a societal issue. I have been dismayed to see not only Christian bookstores fail, but church library associations close their doors over the past few years due to churches no longer hosting lending libraries. Reading is not a priority for our society.

How does an author trying to sell books succeed in this environment?

It’s a good question and a tough question. Many industry experts point to two ways that authors can work to stand out and make a difference with readers.

1. Make It Easier for People to Find Your Book

There are millions of books available for sale. It is easy for any given book to get lost in the mass of books for sale. Two ways that you can ensure your book is easier for people to find is to make sure it is available in multiple venues and it has relevant keywords embedded in the metadata.

If your book is only available for sale on Amazon, you are missing out. Not everyone shops on Amazon. Your book needs to be available in all the online bookstores. Distribution is important. The more places your book is listed for sale, the more likely people are to find it.

Knowing what keywords readers use to find books in your subject area is also important. Making your metadata (book’s description) rich with these keywords helps ensure that readers will be able to find your book.

2. Create Content that People Need

Every book meets a need. What need does your book meet? Why do people need to read your book? Sharing content from your book and ancillary content geared toward helping people solve the problem that your book tackles will help you attract readers. Free content of interest and value is one of the best ways to develop trust with an audience.

Share your free content that meets a need on your blog, in your social media posts, and in your email newsletters. This free content does not have to be written. It can be in podcast or video format. Use whatever format helps you engage your audience. As you develop trust with your audience, they will seek out your book.

Related Posts:
Is Reading In Trouble?
10 Daily Book Marketing Activities
Interesting Data on Reading

Don’t miss out on any of the great information shared in this blog. Subscribe to receive each post in your email box. Just click here.