Just Show Up

Over the many years that I have worked with authors, I have interacted with writers of every personality type—both introverts and extroverts.

Showing Up Brings Opportunities

I have observed:

  • Authors who are excellent sales people and can really sell their books.
  • Authors who are go-getters and can network and make fabulous connections for sales opportunities.
  • Authors who are quiet, yet are able to connect one-on-one when given the opportunity.
  • Authors who are very introverted and don’t converse much with others.

The one thing these authors had in common was that they “showed up”. By this I mean, they accepted an opportunity for exposure and showed up.

Common wisdom says that showing up is 90% of success. Why? Because simply showing up opens up more opportunities.

Christian Indie Publishing Association (CIPA) recently represented Members of the Association at the NRB (National Religious Broadcasters) Convention. The authors that attended were diverse in their personality, skills, and abilities when it came to marketing. Yet, each came away with new opportunities just because they came to the show and made themselves available.

CIPA at NRB

These authors experienced:

  • Multiple interviews with media for radio shows and podcasts
  • Invitations to appear on television shows
  • Invitations to speak at conferences
  • Discussion about purchasing books in bulk to use with a ministry

Prior to the convention, I spoke with an author who was considering attending with Christian Indie Publishing Association (CIPA). He ended up deciding not to attend because he wasn’t ready to promote his book full-time. I assured him that he did not need to be committed to promoting his book full-time to be able to reap the benefits of attending a convention and gaining more exposure for his book.

This author still decided not to attend. As a result, he missed out on a great opportunity to make connections and receive more opportunities for book promotion and sales.

If you are an introverted author who is not comfortable “selling” your book, don’t let that stop you from showing up. Look at events like trade shows, conventions, book fairs, book signings, and even media interviews as simply an opportunity for people to learn about your book and your message. You don’t have to sell. You just have to show up and answer questions.

Next time an opportunity for you to showcase your book comes your way, just do it. Show up and allow God to work.

Related Posts:
Are You Showing Up?
Never Pass Up Publicity Opportunities
It Takes a Step of Faith

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NRB Proclaim 17 Convention Recap

The last week of February, Christian Small Publishers Association (CSPA) took ten of our Member authors to the NRB Proclaim 17 convention.

NRB stands for National Religious Broadcasters. This convention is a large gathering of Christian communicators from around the world. Those attending the show included radio producers, television producers, film producers, bloggers, podcasters, pastors, and parachurch ministries. It was a rich gathering for authors to network with Christian communicators to make connections and spread the word about their books (stay tuned, I will provide testimonials from CSPA Members later this week).

This is the first year that CSPA has showcased our Members at NRB. We are always looking for new ways to help our Members market and promote their books, and NRB proved to be a great venue for doing just that.

One benefit of belonging to an association is the ability to attend conventions and trade shows to showcase your books at a reasonable fee. Membership in Christian Small Publishers Association (CSPA) is affordable at just $90 per calendar year. Join now so you don’t miss out on these types of great opportunities for your books.

Here are some photos of CSPA’s booth and our Member authors showcasing their books at NRB.

Related Posts:
ICRS 2016 Recap
ICRS 2015
The Power of Testimonials

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