Are You Investing in Your Book?

We invest our time, money, and energy in things that are important to us. Some of these things include:

Author: Are You Investing in Your Book?

  • Our spouse
  • Our children and grandchildren
  • Other family members
  • Friendships
  • Hobbies
  • Our health
  • Our relationship with God

What about your book? Are you still investing in it?

Many times, independent authors will invest quite a bit of time and energy (and sometimes money) into bringing a book to print. They will invest in:

  • Writing
  • Editing
  • Proofing
  • Interior layout and design
  • Cover design

Then, once the book is published, these authors sometimes put their attention on the things they neglected while focusing on the book, or they move on to writing another book.

Yet, when it comes to publishing a book, the piece that requires that most investment is marketing.

Marketing is needed if you want the words you have published to impact people. Readers must be exposed to your book in order to buy it. After all, we cannot buy something we don’t know exists.

One of my favorite quotes about marketing a book is:

“Writing a book without promoting it is like waving to someone in a dark room. You know what have you done but nobody else does.”  —Madi Preda

Are you investing enough time, effort, and money to market your book effectively?

One investment I believe every author and publisher should make is to join a professional organization. Professional organizations help you:

  1. Stay current by providing information so that you can invest in the most effective strategies for publishing and marketing your book.
  2. Demonstrate to other that you are serious about being an author or publisher.
  3. Save up money by giving you discounts on products and services that help with publishing and marketing your book.

A Member of Christian Indie Publishing Association (CIPA) recently told us:Christian Indie Publishing Association

Thank you for the terrific newsletters and the videos I’ve seen. These have been very, very helpful. No one else has been as helpful.”  —Karen

If you are an indie author or small publisher that creates Christian books, then you are eligible for Membership in Christian Indie Publishing Association (CIPA). Right now, we are running a Summer Membership Special. For $120, you receive Membership through December 2021 (that’s 18 months of Membership)!

You can view the benefits CIPA Members receive at https://www.christianpublishers.net/membership/about. You can sign up to be a Member on the website at https://www.christianpublishers.net/membership/become-a-member.

Related Posts:
Is Your Book an Investment?
Do You Know What It Takes to Sell a Book?
How to Sell More Books

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The Story Behind the Book

Stories are important. They help us make sense of our world and understand one another.

We think in narratives all the time. In fact, studies show that: “Personal stories and gossip make up 65% of our conversations.

Storytelling is one of the most powerful techniques we have as humans to communicate and motivate.Christian Indie Publishing Association

For authors, sometimes it is our backstory—the story behind our book—that draws people to want to read what we have written.

If you are interested in the backstory behind Christian Indie Publishing Association (CIPA) and my book, Your Guide to Marketing Christian Books, then I invite you to watch the interview below.

Kent and Katie Philpott, Members of CIPA, recently interviewed me on their show “Why We Are Christians”. In the interview, I share how I became involved in writing and publishing.

Related Posts:
Are You Sharing Your Story?
Start with Why, Not What
It’s the Story

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Are Awards Worth It?

I recently received the following email from an indie author:

I am emailing because I have a question. My book won a 2019 Christian Indie Award in April and I just wanted to know if you can tell me the benefits of winning?

Maybe you struggle with this same question. Maybe you wonder whether entering a book award is worth your effort and money.

Winning a book award provides a great many benefits to both the author and the book. The infographic below lists six of these benefits.

By the way, Nominations are Open for the 2020 Christian Indie Awards. You can nominate your indie published or small press book at https://www.christianaward.com.

Benefits of Winning a Book Award

 

Related Posts:
The Hidden Benefit of Winning a Book Award
Nominations are Now Open for the Christian Indie Awards
Book Awards Help Promote Books

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Is Your Author Website Scaring People Away?

Caution! Slippery When Wet!

The sign, often used in public places, warns people to take care. The floor is wet, therefore slippery, increasing the risk of falling. This warning sign catches people’s attention and helps prevent accidents.

Is your website scaring people away?

The internet also has warning signs. As fraud increases, the internet community has bumped up their concerns about safety. As a result, internet browsers now warn people whether a website is safe or not.

If a website is safe and secure (featuring an https:// in the URL), the browser shows a lock:

secure website

If a website is not secure (featuring an http:// in the URL), the internet browser will show some type of warning:

not secure website

website not secure warning

These signs tell a visitor to your website whether your website is a safe and secure place. Savvy internet users recognize these signs. If your website does not sport an https:// and the browser features a warning sign, potential customers visiting your book or author website may be scared away.

Recently a Member of Christian Indie Publishing Association sent in an announcement about a new book for the Association’s newsletter. When checking the URL for the newsletter, I noticed that his website appeared as “not secure” in my browser. I sent this member the following note:

By the way, you should update your website from http:// to https://. Just ask your hosting service for an SSL Certificate. Many now provide them for free. Google’s SEO is now paying attention to https and you will rank higher if you have it.

The Member sent back this response:

Thank you for the SSL tip. I was able to set up my website for free with a certificate from my hosting service (I just always assumed that they would charge me extra for it).

His response surprised me. Christian Indie Publishing Association (CIPA) has been encouraging all our Members to update to https:// with an SSL Certificate for the past year. The Association neglected to tell our Members that many hosting services provide this for free. In reality, the benefit of having an https:// outweighs any small cost some hosting companies may charge.

So, I am passing this information on to you so that you can make sure your website is:

  1. Not scaring away visitors by being unsecure, and
  2. Ranking higher in search engine results because it is secure.

If your website still sports an http:// in the URL and shows up as not secure in a browser, check with your web hosting company. You can get an SSL Certificate for little or no cost.

Your website sends a message to the world. Make sure your website says you are professional and can be trusted.

Related Posts:
Tips for Selling Books from Your Website
Are You Doing This with Your Website?
Are You Backed Up?

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