Christian Retail is Struggling

This past year has been a tough year for Christian bookstores. Family Christian Stores closed all 240 of its stores earlier this year. Only about 20 of those stores have been purchased by other entities and will continue to operate under new names.

According to CBA’s recent State of the Industry report, 45 independent Christian bookstores closed in 2016, while only 20 new stores opened. This represents a net loss of 25 independent retail stores (not including the 220 store closures from Family Christian Stores). Within the same period, there has been a 6 percent decline in sales of Christian retail, according to the same CBA report.

I have been attending CBA’s International Christian Retail Show now CBA Unite, with Christian Small Publishers Association (CSPA) for the past fourteen years. Each year I have watched the show grow smaller. This year’s show was by far the smallest with the fewest attendees that I have experienced, reflecting the industry’s struggle.

At CBA Unite 2017, I noticed:

  • Fewer vendors
  • Fewer book buying attendees
  • Fewer international attendees
  • Fewer author appearances
  • Fewer exhibitor sponsored evening events (there was one this year)
  • Fewer educational opportunities
  • Only a couple big-name personalities appearances including best-selling authors, music artists, or actors (as compared to multiple in previous years)
  • Lack of a show smart phone app (as offered in previous years)

CBA is not releasing official attendee or exhibitor numbers this year—indicating that the numbers were poor. Publishers Weekly reports that attendance at the CBA Unite show dropped 43 percent from 2014 to 2016, and observations from the floor this year indicate that 2017’s turnout continued to fall. While BookExpo, the industry book trade show for the general market, reported that their trade attendance was significantly up this year from last year’s show in Chicago, that show’s attendance is still significantly down from 20,895 attendees in 2015 to 7,425 in 2017.

Authors attending CBA Unite with Christian Small Publishers Association (CSPA) this year still received exposure for their books. Additionally, most were able to score quite a few media interviews since they were not competing with big name authors for these spots. You can watch the video featuring pictures of CSPA’s booth and author book signings at the show below:

Related Posts:
The Demise of the Christian Bookstore
How to Get a Book into a Christian Bookstore
ICRS 2016 Recap

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CSPA at ICRS 2014

Last week, Christian Small Publishers Association (CSPA) represented our member publishers at the International Christian Retail Show (ICRS) in Atlanta, Georgia. CBA, the sponsors of the show, reported that buyer attendance this year was up 2.4% over last year.

ICRS is not just about getting books into the hands of retail (i.e. bookstore) buyers. It is also about making connections and networking. There are many other opportunities for authors and publishers at ICRS including securing foreign rights interest in your books, securing media attention and interviews, and finding marketing opportunities.

This year, CSPA celebrated its 10th anniversary at the show. For ten years, CSPA has been representing, promoting, and strengthening small publishers in the Christian marketplace. We had a gorgeous, delicious cake that we shared with show attendees in honor of our milestone in helping small publishers and independent authors with information and marketing opportunities.

Watch the slide show below to view CSPA’s booth at ICRS 2014 and some of our author book signings.

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