Procrastination. It’s a problem for a lot of people.
Did you know that there is even an organization for procrastinators? It’s called The Procrastinators Society. The Society has a creed for procrastinators. In part, the creed reads:
The Procrastinator’s Creed
- I believe that if anything is worth doing, it would have been done already.
- I shall never move quickly, except to avoid more work or find excuses.
- I will never rush into a job without a lifetime of consideration.
- I truly believe that all deadlines are unreasonable regardless of the amount of time given.
- If at first I don’t succeed, there is always next year.
- I will never put off until tomorrow, what I can forget about forever.
When it comes to Christmas shopping, many people procrastinate buying gifts until the last minute. A survey by PriceGrabber found that 41% of consumers shop for holiday gifts between December 21 and December 24 each year. One study found that 26 percent of these people admitted to procrastinating.
This means that you still have time to promote your books as Christmas gifts and reap some holiday sales. In fact, experts estimate that 25% of books are purchased as gifts.
Spend this month capitalizing on those shoppers that procrastinate gift buying. Capture their attention to buy your book as a gift by offering one or all of the following enticements.
1. Free Shipping
Everyone loves free shipping. Some studies indicate that 58% of people purchase more items just to qualify for free shipping and 83% of people are willing to wait an extra 48-hours for delivery to get free shipping. Offer free shipping on book purchases for the holiday season.
2. Flash Sale
A flash sale is a special discount that lasts for a very short period of time. This type of sale creates a sense of urgency, helping your readers act now to buy a book. When offering a one- to three-day flash sale, include a countdown timer on your website. Make the countdown timer prominent to increase urgency, encouraging visitors to your site to buy.
Offer gift bundles. You can offer your print and ebook together as a bundle. If you have authored more than one book, then bundle two or three of your books together and offer these for sale for the holidays. You can also bundle your book with a gift card or other item to entice Christmas shoppers to buy the bundle as a gift.
Studies show that many last-minute shoppers are hunting for bargains. In fact, 43 percent of last-minute shoppers said that they believe the best discounts can be found during this time period. So, offer an irresistible bargain on your books this month and grab some Christmas sales.
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Photo by Ylanite Koppens.