A Time to Begin, and a Time to End

In January of this year, I heard very clearly from God that it was time to step away from my involvement with Christian Indie Publishing Association (CIPA). This was not an easy decision for me to make, or an easy step of obedience.

A Time to End

Seventeen years ago, I helped co-found the Association and have been providing leadership and direction ever since. Over the years, I have had the privilege of both educating and encouraging hundreds of Christian authors and publishers. It has been a noble calling and service that I have always known was God’s intent.

As a follower of Jesus, it is my privilege to listen to him and do as he directs. This can be challenging when the path is not clear.

Fortunately, God is faithful. At the NRB Convention in February in Nashville this year, I shared God’s leading and my decision with Susan Neal, a CIPA Member. That night, God woke her up and told her that he was calling her to lead Christian Indie Publishing Association (CIPA). I obeyed and God provided a new director.

Numerous people have asked me what I will be doing next. To be honest, I do not know for sure. As Martin Luther King, Jr., said, “Faith is taking the first step even when you can’t see the whole staircase.”

That is where I am. I am taking the next step, but I don’t have a clear picture, yet, of where this new path will ultimately take me.

In 2008, I started this blog and have faithfully shared articles twice weekly on publishing and marketing books for the past 12 years. If you have benefited from the information that has been freely shared and want to give something back, I invite you to join me on my next step.Cross for Chapel

God has called me to help build a chapel on the grounds of a Spiritual Retreat Center that has been a blessing to me in my spiritual journey. Funds are needed for this chapel. Donations are tax deductible. If God is leading you to help, please make a donation on The Quiet Place NC’s website at https://www.thequietplacenc.org/the-chapel.

Finally, thank you reader for your support over the years. I have enjoyed sharing with you and I pray that God will bless you in His calling on your life!

Are You Investing in Your Book?

We invest our time, money, and energy in things that are important to us. Some of these things include:

Author: Are You Investing in Your Book?

  • Our spouse
  • Our children and grandchildren
  • Other family members
  • Friendships
  • Hobbies
  • Our health
  • Our relationship with God

What about your book? Are you still investing in it?

Many times, independent authors will invest quite a bit of time and energy (and sometimes money) into bringing a book to print. They will invest in:

  • Writing
  • Editing
  • Proofing
  • Interior layout and design
  • Cover design

Then, once the book is published, these authors sometimes put their attention on the things they neglected while focusing on the book, or they move on to writing another book.

Yet, when it comes to publishing a book, the piece that requires that most investment is marketing.

Marketing is needed if you want the words you have published to impact people. Readers must be exposed to your book in order to buy it. After all, we cannot buy something we don’t know exists.

One of my favorite quotes about marketing a book is:

“Writing a book without promoting it is like waving to someone in a dark room. You know what have you done but nobody else does.”  —Madi Preda

Are you investing enough time, effort, and money to market your book effectively?

One investment I believe every author and publisher should make is to join a professional organization. Professional organizations help you:

  1. Stay current by providing information so that you can invest in the most effective strategies for publishing and marketing your book.
  2. Demonstrate to other that you are serious about being an author or publisher.
  3. Save up money by giving you discounts on products and services that help with publishing and marketing your book.

A Member of Christian Indie Publishing Association (CIPA) recently told us:Christian Indie Publishing Association

Thank you for the terrific newsletters and the videos I’ve seen. These have been very, very helpful. No one else has been as helpful.”  —Karen

If you are an indie author or small publisher that creates Christian books, then you are eligible for Membership in Christian Indie Publishing Association (CIPA). Right now, we are running a Summer Membership Special. For $120, you receive Membership through December 2021 (that’s 18 months of Membership)!

You can view the benefits CIPA Members receive at https://www.christianpublishers.net/membership/about. You can sign up to be a Member on the website at https://www.christianpublishers.net/membership/become-a-member.

Related Posts:
Is Your Book an Investment?
Do You Know What It Takes to Sell a Book?
How to Sell More Books

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Photo by cottonbro from Pexels.

The Story Behind the Book

Stories are important. They help us make sense of our world and understand one another.

We think in narratives all the time. In fact, studies show that: “Personal stories and gossip make up 65% of our conversations.

Storytelling is one of the most powerful techniques we have as humans to communicate and motivate.Christian Indie Publishing Association

For authors, sometimes it is our backstory—the story behind our book—that draws people to want to read what we have written.

If you are interested in the backstory behind Christian Indie Publishing Association (CIPA) and my book, Your Guide to Marketing Christian Books, then I invite you to watch the interview below.

Kent and Katie Philpott, Members of CIPA, recently interviewed me on their show “Why We Are Christians”. In the interview, I share how I became involved in writing and publishing.

Related Posts:
Are You Sharing Your Story?
Start with Why, Not What
It’s the Story

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