You Can Make a Difference!

Studies show that 80% of people feel that they have a book inside of them.

Book inside

Surprisingly, the biggest motivating factor to write a book is not fame or money. Most authors are driven to write for one of the following reasons:

  1. To share expertise or pass on knowledge.
  2. To motivate or inspire others.
  3. To tell a story.
  4. To market a business.

My main objective in writing Your Guide to Marketing Christian Books was to pass on knowledge. As someone who has been immersed in the world of indie publishing and marketing for the past 15+ years, I want to give authors and new publishers the resources they need to be successful in promoting their Christian books. I also hope that the book motivates and inspires readers to do the hard work of marketing.

Your Guide to Marketing Christian Books

It is always satisfying when one receives confirmation that the purpose of their book is being fulfilled. A few recent reviews of Your Guide to Marketing Christian Books inspires me to keep going. After all, most authors—myself included—want our books to make a difference.

Following are a few recent review quotes for Your Guide to Marketing Christian Books:

  • Your book is amazing! You saved me hours (maybe years) of research.” ~Crystal Bowman
  • This is a book that will become a dog-eared reference for authors to use during every phase of their book’s publication. I highly recommend this book as a practical and valuable reference!” ~Ava Pennington
  • The competition for readers has never been greater than it is today. Sarah Bolme shows you how to get your book the visibility it needs to sell.”  ~Jacquelyn Lynn
  • This exceptionally well organized and presented guide walks authors and publishers step-by-step through the various aspects of book promotion. It is an ideal and thoroughly ‘user friendly’ resource for authors and publishers.” ~James Cox, Midwest Book Review

What about you? Do you feel that your books are fulfilling the purpose for which you wrote them? Do you long to publish a book that is inside of you?

If you feel that your book has not reached its potential, or if you desire to publish the book that is inside you or in manuscript form, then you can get the information you need to do just that.

1. Attend one of my upcoming intensive workshops on “You Can Indie Publish and Market Your Book”. I will be teaching this extended workshop at the following two upcoming Christian Writers Conferences:

2. Get a copy of my book Your Guide to Marketing Christian Books and read it. Learn the important steps in marketing your book so that it leaves your hands and goes into the world to fulfill the purpose for which it was published.

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Don’t Just Be Anyone
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Don’t Just Be Anyone

The growth of independent publishing is truly astounding. Consider these figures from Bowker (the ISBN provider):

  • The number of print books independently published grew from 235,639 titles in 2012 to 879,587 in 2017. That is 273% growth in six years.
  • In 2017, 85% of all independently published print books were published through Amazon (CreateSpace) for a total of 751,924 titles.

Amazon has leveled the playing field for publishing a book. Almost anyone can publish a book through Amazon (using Kindle Direct Publishing—previously through CreateSpace). Of course, the ability for anyone to publish a book has both positive and negative consequences.

Positive Consequences

1. Anyone can now be an author.
Anyone means anyone. Amazon does not discriminate with respect to whom they allow to upload a book.

2. No gatekeepers.
No subject is taboo. No one has to approve of the content, style, or quality of the writing.

3. It’s free.
Yes, absolutely free to upload a book to Amazon. It does not cost a cent. All it requires is Internet access.

Negative Consequences

1. Anyone can now be an author.
Anyone can be an author whether or not they take the time to hone the craft of writing, understand proper book design, or learn anything about marketing a book.

2. No gatekeepers.
Anything goes. This means that there is no check on quality. There are no guarantees for buyers.

3. It’s free.
The easier and cheaper it is to publish a book, the more people will publish books. The more books published, the more competition all books have for readers’ eyes.

Here’s the deal: Don’t just be anyone.

In other words, be an informed author. If you are thinking about publishing a book, don’t do it just because you can. Take the time to hone your writing, learn about proper book design and layout, and understand what you need to do to market your book. Both you and your book will be better for it.

Colorado Christian Writers Conference

I am thankful that it is both easy to independently publish a book and it is easy to learn what you need to know to do this. Many sources exist to help independent authors who want to learn.

You have the opportunity to learn directly from me at the upcoming Colorado Christian Writers Conference in Estes Park May 15-18, 2019. I will be teaching a Continuing session on “You Can Indie Publish & Market Your Book.” This session will teach you what you need to know to publish an industry standard book and to begin the process of promoting your book.

If you can attend this conference, I encourage you to do so. You will learn valuable information, not just from me, but from the other presenters as well. Don’t take my word for it; here is what a couple people said about my “You Can Indie Publish & Market Your Book” sessions on Facebook:

Don’t just be anyone. Learn what you need to know and be an author that people want to read and share with others.

Related Posts:
Conferences Are Worth It
Are You In a Rush?
Proof! Author Platform Building Works

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Photo courtesy of NeONBRAND.