Reuse, reduce, recycle is not just good for the environment; it’s good for authors too.
In marketing books, reusing, reducing, and recycling saves you time and energy, and allows you to be more efficient in content marketing. Content marketing involves using content—information—to engage and convince a target audience to buy your books.
Content marketing builds trust with an audience. The people you are trying to reach who read or listen to your content develop trust in what you offer (information or story), and then purchase your books because they want more.
As an author, you have plenty of content. It’s what you have written in your books—and it’s where the practice of reusing, reducing, and recycling comes into play.
You don’t have to constantly write new material. Take the material you have written and reuse it. Your books are full of information that you can take and reuse for marketing purposes.
You can excerpt sections of chapters in your book and reuse them as blog posts, articles, white papers, and content for videos or podcasts. You can use sections in your books as they appear in the book, or you can restructure the information and even add to it to compose a fresh piece.
Your books are lengthy. They are probably anywhere from 100 to 250 pages. That’s a lot of information. You can take the information in your book and reduce it—condense it—into a list or a step program.
This list or step composition can be used as a giveaway in exchange for an email address. Doing this helps you build your email list so you can drip your message into a select group of people who are interested in hearing what you have to say.
Recycling is the process of converting waste materials into new materials and objects. While the information in your books is not “waste”, you can use the same concept of taking that material and turning it into a new object.
Take the information in your book and turn it into articles. Each article can also be recycled by changing it or adding to it and submitted to multiple magazines or blogs.
You can then recycle the information in your articles by turning each piece into an infographic, an informative video, or even a talk for a speaking engagement.
Reusing, reducing, and recycling keeps you from constantly having to reinvent the wheel and come up with new content. Your evergreen content can keep working for you over and over again.
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Photo courtesy of ready made.