Nine Tips to Improve Your Marketing

Everyone wants a formula. Just like 2+2 equals 4, we want to know what to add or subtract from our book marketing plan to sell the most books.

Sadly, no formula exists. Much of marketing is trial and error. It’s finding the message or the vehicle that best connects with consumers in your target audience. However, there are a few tips from psychology that can help push consumers toward buying a product.

Check out this infographic by Connext Digital that shows How to Use Psychology to Improve Your Digital Marketing Campaigns.

Using Psychology to Improve Your marketing

Related Posts:
Are You Capturing Hearts?
Are Your Marketing Messages Sticky?
Why Would Someone Buy Your Book?

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Embellishments Help Create an Emotional Connection

As humans, we crave connection. We want to feel connected to our family members, our friends, our community, and God. This sense of connection meets our need for belonging.

Authors can use humanity’s innate need for connection to enhance your marketing efforts. You can use stories and information to help your readers feel a connection with you. You can also use adornments to create a sense of connection and anticipation.

Not too long ago, I ordered a book. The book was mailed to me. It came in an envelope. What caught my eye was the sticker on the back of the envelope. It was an oval gold sticker that helped “seal” the envelope shut. The sticker simply read ENJOY.

This caught my attention. It also served to increase my anticipation of reading the book. A simple sticker embellishing an envelope created a stronger connection to the book for me.

We are emotional creatures. Simple adornments strategically placed can heighten our emotions.

Consider how you might be able to use a similar strategy with your books to increase readers’ connection to you and your books. The ideas are endless. Let your creative juices flow.

Maybe you can use a similar sticker when you send out copies of your book. Maybe you can add a sticker to your book’s cover that creates an emotional response. Even a “Signed by the Author” sticker can help create an emotional connection for readers.

You can find some great sticker ideas on Zazzle or Demco.

Related Posts:
How to Bring Attention to Your Book
Is Your Book Cover Too Cluttered?
What’s Your Marketing Shtick?

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