Walking Advertisements

I am always on the lookout for unique, out-of-the-box marketing ideas. The other day, I came across one that I thought I would share with you.

Smartphone and tablet usage continues to rise. Here are a couple statistics:

  • About 20% of U.S. adults own a tablet.
  • 35% of U.S. adults own a smartphone.

With the rise of smartphone and tablet usage, there is an accompanying rise in accessories for these devices. One cool accessory is the Gelaskin. If you are unfamiliar with this ornament, a Gelaskin is a removable art skin or case designed to personalize and protect portable devices.

These cool covers for smartphones, tablets, laptop computers, and e-readers dress up any electronic device. Not only do they dress up electronic instruments, they offer another way for you to promote your book or brand.

Over at the Gelaskin website, there are hundreds of designs available for order. Gelaskin also lets you design your own skin.

Head on over to this website and upload the image of your book cover or brand. Order yourself your own uniquely designed Gelaskin that promotes your book and put it on your electronic device.Then anytime you use your smartphone or tablet in public, you become a walking advertisement for your book!

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Go Away. I’m Reading.

Have you ever been interrupted when reading a book? Have you ever wished you had a sign that said “Go Away. I’m Reading”.

If so, you are not alone.

Three book lovers, Erin Bowman, Sarah Enni, and Traci Neithercott, thought that having a way to silently warm everyone at the coffee shop that Reading Time ≠ Social Time was what they needed.

The three created simple but inspiring dust jackets for print books. These dust jackets have various statements to tell others that you do not want to be disturbed.

My favorites are:

Erin, Sarah, and Traci are offering their dust jackets for free. You can simply download the PDF and print it on Matte Cardstock between 60-80 lbs. They even have a video on YouTube showing how to assemble the dust jackets.

To get your free copy of these book covers, just click on the title above. You will be redirected to the PDF for that cover.

Now, go read uninterrupted!

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Marketing Outside the Box

Thinking outside the box means coming up with creative ways to do something. It is looking at the normal way of doing things and all the assumptions that people make and asking, “How can I do things differently?”

In book marketing, thinking outside the box can really pay off. Doing something that other authors and main-stream publishers are not doing can draw attention to an author and her book.

One self-published author, Steven Cohn, went way outside the box to market and sell his book. Watch this video and see what his creative thinking accomplished for him.

After watching, take some inspiration from Steven and brainstorm ways that you can market your books “outside the box.”