As the designated grocery shopper in my family, I have spent many hours in grocery stores. Over the years, I have discovered that there are two types of grocery store employees.
When shopping and I cannot find an item, I ask a store employee for help. I generally get one of two answers:
- “If we carry it, it would be on aisle seven.”
- “Follow me. I will show you where it is.” Then, the employee helps me locate the item and makes sure that I am satisfied before leaving.
Both employees are helpful. However, I infinitely prefer interacting with the second type of employee. Why? Because this individual gives great service. He or she goes above and beyond.
BookCrash, the books for blogger review program that Christian Small Publishers Association (CSPA) hosts for its members, requires that bloggers who receive a book place a review of that book on their blog and on one retail site. This is a minimum requirement. Most bloggers follow this requirement. However, a few go above and beyond.
The other day, BookCrash received the following message about a review from a blogger:
“I have posted the review for this book on my blog and on:
- Barnes & Noble”
This blogger truly went above and beyond. She provided extra service that allowed the book she reviewed to have extra exposure. Since exposure is key in marketing books, this blogger provided a great service to the author of this book.
What about you? Do you go above and beyond with your customer service?
What might going above and beyond look like for you, an author or publisher, promoting Christian books?
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