Combined Synergy

Black Friday is the busiest shopping day of the year. Many of the best shopping deals of the year can be found on this day. However, Black Friday is all about the big businesses. Target, Walmart, ToysRUs, Best Buy, and the like all offer fabulous deals to lure in shoppers the day after Thanksgiving.


Cyber Monday is the busiest online shopping day of the year. The best online shopping deals can often be found on this day. Many online businesses offer discounts and coupons to attract online holiday shoppers on Cyber Monday.

Sandwiched between Black Friday and Cyber Monday is Small Business Saturday. In an attempt to draw more business for small businesses, American Express named the day after Black Friday, Small Business Saturday, back in 2010. Small Business Saturday brings attention to small and local businesses.

While Small Business Saturday is really about shopping at local brick-and-mortar businesses, I think that small publishers and independently published authors can use the combined synergy of Small Business Saturday and Cyber Monday to create sales for your books.

By-and-large small publishers and independently published authors don’t run a physical store in their community, but most run an online place to purchase their books and products. Combining the appeal of both Small Business Saturday and Cyber Monday, you can encourage Christian consumers to make purchases at your online small business during the Thanksgiving weekend and the Monday following.

Offer a special to encourage both your past customers and your potential customers to consider purchasing your books as Christmas gifts. Use a coupon, a discount, a buy-one get-one free special, or a bundle special for Small Business Saturday through Cyber Monday. Notify all your current and potential customers through email, blog posts, social media posts, and even via a mailed flyer.

Remember, books make great gifts. Remind your potential customers of this fact and offer them an incentive they can’t refuse. This combined synergy will bring you more sales.

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