Advertising Tie-Ins

As the Director of Christian Small Publishers Association, I get to view a lot of books. I see all sorts of cover designs, layout themes, and other interesting design elements. Some are great, some are good, and some could be improved. One winner of the 2012 Christian Small Publisher Book of the Year Award caught my eye.

Just Honor God won the award this year in the Devotional category. It is a very short book—about 50 pages long. It features just 27 devotions. The interesting piece of this book is that after about every three or four devotions, the publisher has inserted a page advertising one of the tie-in products that has been produced in conjunction with the “Just Honor God” theme. In all, there are seven pages that are each devoted to one of the tie-in products. These products include:

  • Wristbands
  • A Journal
  • Lanyards
  • Dog Tags
  • Sticky Notes
  • Bumper Stickers
  • T-Shirts

I thought that adding advertisements for the tie-in products that people can purchase into the book was a clever idea. The publisher did a nice job of tying in each promotion to the theme so that it did not seem out of place. For example, the page advertising the sticky notes states “These attractive sticky notes offer a simple reminder to Just Honor God without saying a word.”

While this publisher clearly added the tie-in products throughout the book to “pad” the pages (the book’s content is 47 pages with these seven advertisements), I thought the idea of making readers aware of the tie-in products within the book is a great way to advertise and market these theme products.

I think advertisements within books, when tastefully done, can be a good way to draw people to make another purchase.

Would you put an advertisement for a tie-in product into your book?

Bookmark and Share